Core Viewpoint - The article discusses the rise and fall of the domestic carbonated beverage brand "Dayao," which has recently been sold to an American investment giant, highlighting the challenges faced by local brands in maintaining their market presence and identity [1] Group 1: Company Overview - Dayao was once a prominent player in the domestic carbonated beverage market, gaining significant attention over the past three years [1] - The brand's association with popular culture, including its endorsement by actor Wu Jing, reflects its efforts to connect with consumers and preserve its legacy [1] Group 2: Market Dynamics - The sale of Dayao to an American investment firm underscores the competitive pressures faced by domestic beverage companies in a rapidly evolving market [1] - The article suggests that the acquisition may impact the brand's identity and consumer perception, raising concerns about the future of domestic brands in the beverage sector [1]