Core Viewpoint - The Shanghai Municipal State-owned Assets Supervision and Administration Commission has introduced the "Action Plan for the Revitalization and Development of Local State-owned Enterprises' Time-honored Brands," aiming to systematically activate the value of these brands through a combination of independent development, integration, cooperation, and authorized operations [1] Group 1: Strategic Framework - The Action Plan emphasizes strategic leadership and the construction of a brand matrix, categorizing time-honored brands into "product type," "business type," "leading layer," and "enhancement layer" [1] - It proposes specific development goals and encourages enterprise groups to formulate revitalization strategies for time-honored brands, implementing a "one product, one policy, one plan" mechanism [1] Group 2: Resource Optimization - The plan aims to optimize resource allocation and deepen open cooperation, supporting time-honored enterprises in integration, cooperation, and authorized operations [1] - It promotes the empowerment of time-honored brands through state-owned capital operations [1] Group 3: Innovation and Development - The initiative includes building innovation platforms to lead consumer demand, supporting time-honored enterprises in research and design of innovative products, and creating innovative scenarios and bases [1] - It seeks to enhance mechanism efficiency and stimulate internal motivation by improving talent cultivation mechanisms and conducting industry benchmarking and brand revitalization evaluations [1] Group 4: Collaborative Ecosystem - The plan aims to construct a collaborative ecosystem to consolidate development efforts, enhancing the promotion of time-honored brands through mainstream and new media [1] - It includes initiatives to bring time-honored brands into communities, increasing their penetration and influence [1]