Group 1 - The core viewpoint of the news is the introduction of the "Action Plan for the Revitalization and Development of Shanghai's Local State-owned Time-honored Brands," which aims to systematically activate the value of these brands through a combination of independent development, integration, and authorized operations [1] - The plan emphasizes strategic leadership and the construction of a brand matrix, categorizing time-honored brands into "product type," "business type," "leading layer," and "enhancement layer," with corresponding development goals [1] - The initiative supports state-owned enterprises in formulating revitalization strategies for time-honored brands, implementing a "one product, one strategy, one plan" work mechanism [1] Group 2 - The Shanghai State-owned Assets Supervision and Administration Commission has taken multiple measures to support the reform and development of time-honored brands, including issuing implementation opinions to clarify the status of state-owned time-honored brands [2] - Specialized operational platforms for brand operation and capital management have been established, including the "Huashan·263" time-honored brand pavilion and the Shanghai Brand Square at Pudong International Airport [2] - The initiative has led to an average sales revenue increase of 5.56% for city-owned consumer brands through cross-industry and cross-departmental brand activities [2]

Group 1 - Beijing's cultural consumption strategy aims to enhance the city's fashion appeal and stimulate economic growth through various initiatives [1][2] - The "Beijing Fashion Consumption Special Action Plan" includes 21 measures across five key actions to unlock the potential of fashion consumption [1] - The city is leveraging technological innovation and cultural heritage to improve the quality of cultural consumption and showcase its unique style [1][4] Group 2 - Recent policies have been implemented to promote cultural consumption, including financial support for large-scale performances and innovative cultural spaces [2] - New immersive performance experiences and the revitalization of traditional venues are creating trendy cultural consumption opportunities [3] - Diverse cultural spaces cater to various demographics, enhancing consumer engagement and cultural identity while driving economic activity [4]

Core Viewpoint - The event "2025 Old Brand Innovation Display Conference" aims to enhance the influence of traditional Chinese brands among young people and promote cultural heritage through innovative engagement methods [1][2]. Group 1: Event Overview - The event will run from June 18 to November 2025, focusing on interaction with young audiences and encouraging their participation in the inheritance and innovation of traditional brands [1]. - It is organized by the Beijing Municipal Bureau of Commerce and the Beijing Old Brand Association, emphasizing a new ecosystem for the innovative development of old brands [1][2]. Group 2: Engagement Strategies - The event employs a "online + offline" communication matrix to enhance brand influence, including live broadcasts, cultural documentaries, and interactive topics on social media [2]. - It features a "Beijing Old Brand Experience Officer" initiative, inviting foreign friends, university students, and influencers to promote local brands internationally [2]. Group 3: Target Audience - The event aims to engage young people by inviting middle school students to reinterpret traditional culture and establishing a "Youth Innovation Camp" for university students to inject creativity into old brands [2]. - The initiative seeks to attract broad participation from the public and various sectors to experience the charm of traditional brands [3].

Core Viewpoint - The event aims to innovate and promote traditional Chinese brands, known as "old brands," by creating a new ecosystem for their development through modern marketing strategies and immersive experiences [1][5]. Group 1: Event Overview - The "2025 Old Brand Innovation Display Conference" was launched on June 18, focusing on "new products, new scenarios, new groups, new momentum, and new stories" to build an innovative development ecosystem for old brands [1]. - The event will run until November 2025, leveraging a collaborative model involving government, associations, enterprises, and platforms to inject youth and digital energy into old brands [5]. Group 2: Marketing Strategies - A comprehensive "online + offline" communication matrix will be employed to enhance the brand influence of old brands, including live broadcasts, cultural documentaries, and interactive topics on social media platforms like Douyin [3]. - The event will invite foreign friends, university students, and social media influencers as "Beijing Old Brand Experience Officers" to promote local brands on an international stage [3]. Group 3: Innovative Experience - The event will break traditional exhibition models by creating immersive experience scenarios, allowing participants to engage with crafts and products from old brands in interactive ways [4]. - The focus will be on connecting old brands with modern lifestyles through diverse scenarios, helping consumers appreciate their contemporary value [4]. Group 4: Youth Engagement - The event emphasizes interaction with younger audiences, encouraging them to reinterpret old brand culture and participate in its innovation through initiatives like the "Youth Creative Camp" [4]. - Middle school students will be invited to express old brand culture from their perspective, fostering interest in traditional culture among the youth [4].

Core Viewpoint - The event "Foreign Trade Quality Products China Tour Jiangsu Station" aims to boost consumption and expand domestic demand, aligning with the needs of the populace for a better quality of life [4][9]. Group 1: Event Overview - The Jiangsu Station event took place from June 6 to 9, attracting nearly 300 foreign trade enterprises and over 280 time-honored brands from both within and outside the province [4]. - The event included a traditional brand expo, showcasing a variety of products and traditional craftsmanship, which drew significant interest from younger consumers [8]. Group 2: Government Insights - Officials emphasized the importance of integrating domestic and foreign trade, promoting connections between trade channels, brands, production, and sales [9]. - The government aims to support enterprises in leveraging both domestic and international markets, enhancing the supply of high-quality goods and services [9]. Group 3: Focus on Time-Honored Brands - The event highlighted the strong brand, economic, and cultural value of time-honored brands, with a call for these enterprises to innovate and adapt to changing consumer demands [8][9]. - There is a push for these brands to create more appealing domestic products that resonate with younger consumers, thereby revitalizing their market presence [8][9].

Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand Cultural Expo will be held from September 12 to 14 at the Canton Fair Exhibition Hall, covering an area of 20,000 square meters and expected to attract over 400 exhibitors, including companies from Hong Kong and Macao, with anticipated visitor numbers exceeding 100,000 [2][4] - The Guangdong Province's action plan for promoting the innovative development of old brands aims to establish a protection and innovation system by 2025, enhancing the policy environment for sustainable development and increasing market competitiveness [3] - Guangdong is actively supporting old brand enterprises to explore international markets, with a recent trade delegation visiting Italy and the UK, resulting in two signed cooperation agreements and 21 cooperation intentions [3] Group 2 - The first batch of 281 old brands in Guangdong has been announced, with plans to launch two major initiatives: collecting "Top Ten Cases" of innovation and establishing a "Yue Hand Gift" brand to integrate various product categories [4] - The expo will feature five themed areas, including a Greater Bay Area theme zone, a national old brand comprehensive zone, an innovation achievement display zone, an interactive experience zone, and a specialty zone, with 110 old brand representatives from Guangdong participating [4]

Core Viewpoint - The article emphasizes the importance of boosting consumer demand and expanding domestic consumption to support economic recovery, with a focus on upgrading product consumption and addressing insufficient effective demand [1] Group 1: Consumer Demand and Sales Projections - The sales revenue from the "old-for-new" consumer goods program is projected to exceed 1.3 trillion yuan in 2024, contributing significantly to the recovery of consumer spending [1] - The program is expected to gain momentum in 2025, with further expansion and support measures [1] Group 2: Policy Measures and Support - The issuance of special long-term government bonds will increase to 300 billion yuan, doubling from the previous year, to support the expansion of consumer goods [1] - The subsidy categories for the "old-for-new" program will expand from "8+N" to "12+N," including new subsidies for digital products like mobile phones and a broader range of eligible vehicles for scrapping [1] - The process for consumers to claim subsidies will be improved to enhance accessibility and efficiency [1] Group 3: Automotive and Foreign Trade Initiatives - Pilot programs for automotive circulation consumption reform will be launched, encouraging local governments to explore and implement measures to remove restrictions on automotive consumption and develop the aftermarket [1] - Initiatives will be taken to promote high-quality foreign trade products in the domestic market through events and expanded online and offline channels [1] Group 4: Domestic Brand Promotion - Continuous efforts will be made to innovate and develop time-honored brands, with events like the "Time-Honored Brand Carnival" aimed at creating growth points for domestic product consumption [1]