11月29日，"老字号舆论生态与品牌建设专题研讨交流活动"在京举行，人民在线品牌研究院发布 《老字号焕新品牌建设影响力报告》（以下称《报告》），基于舆情大数据、媒体观点及老字号焕新实 践，从产品力、文化力和传播力三个方面深入分析老字号品牌建设情况。 在产品力方面，头部老字号在技术创新方面具备研创实力和钻研耐力，使得老字号在行业中、乃至 国际市场中具有强劲的竞争力。从市场表现来看，老字号自主品牌在促进消费扩大方面前景广阔，线上 渠道、海外市场、智能制造和文化赋能多方面共同发力，助力老字号成为促进消费和彰显文化自信的经 济引擎。 未来，老字号品牌建设需坚持品质为先，深入挖掘品牌文化价值内核，持续扩大品牌影响力，将品 牌转化为可持续的经济价值与时代文化名片。 人民在线品牌研究院依托大数据，立足数字化时代的品牌战略新思维，为地方政府城市形象、企事 业单位品牌形象赋能，提供品牌形象建设、活动策略、IP打造、传播力构建等政企品牌一站式策略研究 咨询。未来，品牌研究院将对技术赋能养老话题开展持续研究，为政府、企业提供决策参考与战略咨 询。 在文化力方面，老字号不仅传承营商智慧、非遗技艺、民俗仪式和中华美学等中华优秀传统文化 ...

Group 1: Development of Time-Honored Brands - The Ministry of Commerce hosted the "International Exchange Activity of Chinese Time-Honored Brands" during the 8th China International Import Expo, focusing on "inheritance and innovation" [3] - As of now, there are 1,450 Chinese time-honored brands with an average brand lifespan of over 145 years, and over 60% are century-old stores [3] - In 2024, these brands are expected to achieve over 2 trillion yuan in revenue and over 350 billion yuan in profit, with overseas revenue exceeding 50 billion yuan [3] Group 2: Future Plans for Time-Honored Brands - The Ministry plans to enhance the supply of quality consumer goods and services, strengthen brand leadership, and promote innovation in time-honored brands [4] - Initiatives include creating flagship stores and cultivating internationally recognizable time-honored brands to better meet diverse consumer needs [4] Group 3: Second-Hand Car Export Management - The Ministry of Commerce, along with other departments, issued a notice to strengthen the management of second-hand car exports, focusing on compliance and sustainable development [6][7] - The notice includes six specific measures to regulate exports, enhance service levels, and promote value growth in the industry [7] Group 4: China-Europe Economic Relations - China is committed to deepening mutually beneficial cooperation with Europe and addressing trade and investment differences through close communication [5] Group 5: Japan-China Economic Relations - Recent comments by Japan's Prime Minister have negatively impacted China-Japan economic relations, prompting China to urge Japan to correct its stance [8][10] - China warns that if Japan continues on its current path, necessary measures will be taken, and Japan will bear the consequences [8] Group 6: Semiconductor Supply Chain Issues - China welcomes the Netherlands' decision to suspend an administrative order related to semiconductor supply chains, viewing it as a step towards resolving issues with ASML [11]

Group 1: Semiconductor Industry - The current global semiconductor supply chain disruption is attributed to the Netherlands, which has been urged to take concrete actions to resolve the ASML semiconductor dispute and restore supply chain stability [1][8] - The Netherlands has voluntarily suspended its administrative order, which is seen as a positive step towards resolving the issue, although more actions are needed for a complete resolution [1][8] Group 2: Chinese Time-honored Brands - The Ministry of Commerce hosted the "International Exchange Activity of Chinese Time-honored Brands" during the recent China International Import Expo, focusing on innovation and international cooperation [3][4] - There are currently 1,450 Chinese time-honored brands, with an average brand lifespan of over 145 years, and over 60% are century-old stores, contributing significantly to various sectors of the economy [4] - In 2024, these brands are expected to achieve over 2 trillion yuan in revenue and over 350 billion yuan in profit, showcasing their market value and brand vitality [4] Group 3: Used Car Export Management - The Ministry of Commerce, along with other departments, has issued a notice to strengthen the management of used car exports, focusing on compliance and sustainable development [5][6] - The notice includes six specific measures aimed at improving industry standards and enhancing international competitiveness [6]

Group 1: Development of Time-Honored Brands - The Ministry of Commerce hosted the International Exchange Event for Time-Honored Brands during the 8th China International Import Expo, focusing on "inheritance and innovation" to promote cooperation and development of these brands [1][2] - There are currently 1,450 Time-Honored Brands in China, with an average brand lifespan of over 145 years, and over 60% are century-old stores, contributing significantly to the economy and cultural confidence [2] - In 2024, Time-Honored Brands are projected to achieve over 2 trillion yuan in revenue and over 350 billion yuan in profit, with overseas revenue exceeding 50 billion yuan, indicating strong market value and brand vitality [2] Group 2: Second-Hand Car Export Management - The Ministry of Commerce, along with other departments, issued a notice to strengthen the management of second-hand car exports, focusing on compliance and sustainable development [4][5] - The notice includes six specific measures to enhance export management, such as strict compliance checks and establishing a negative list for dishonest practices, aiming to improve the overall service level and international competitiveness of the industry [4][5] Group 3: China-Europe Economic Relations - China and Europe are important economic partners, with China expressing willingness to deepen cooperation and address trade differences through ongoing communication [3] Group 4: Japan-China Relations - Recent comments by Japan's Prime Minister have negatively impacted China-Japan economic relations, with China urging Japan to correct its stance to foster a better environment for cooperation [5][7] Group 5: Semiconductor Supply Chain Issues - The Netherlands has taken steps to resolve disputes related to semiconductor manufacturing, with China welcoming these actions but emphasizing the need for further cooperation to stabilize the global semiconductor supply chain [8]

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][3] - The event highlighted the importance of integrating cultural, commercial, and tourism elements, with successful time-honored brands deeply rooted in these areas for decades or even centuries [1][3] - The discussion emphasized the need for time-honored brands to activate their intellectual property (IP) and innovate to regain relevance among younger consumers, focusing on trendy products and effective marketing strategies [3][4] Group 2 - Challenges faced by time-honored brands in cross-industry integration include the need for a cautious approach, suggesting that brands should prioritize breaking through either product or customer circles to minimize risks [4] - Companies are encouraged to research the needs of target demographics, particularly Generation Z, to create experiences that provide emotional value and cater to various consumer desires [4] - The concept of "experience sweet spot" is introduced, where products or services that deliver both joy and happiness can significantly enhance emotional value for consumers, aiding time-honored brands in sustainable cross-industry integration [4]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture [1] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to provide a platform for collaboration and research to support the development of time-honored brands [1] - The initiative seeks to explore innovative consumption scenarios and tap into consumer potential, helping these brands adapt to modern trends and achieve internationalization [1] Group 1 - The salon discussed the importance of time-honored brands in creating unique consumption scenarios and exploring consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] - The research institute will facilitate exchanges, research, and cooperation among various stakeholders to enhance the development of time-honored brands [1] Group 2 - Future activities of the research institute will include organizing thematic salons, conducting field research, and publishing reports to foster collaboration [1] - The goal is to help time-honored brands stay in tune with contemporary trends and explore cross-industry integration [1] - The initiative aims to strengthen the advantages of traditional brands while addressing their challenges through innovative approaches [1]

Group 1 - The core theme of the event is the exploration of how time-honored brands (老字号) can innovate while preserving traditional culture, aiming for brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1][2] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the China International Fair for Trade in Services (CIFTIS) and is part of the annual forum series organized by Deep Blue Think Tank [1] - The Beijing Municipal Bureau of Commerce emphasizes that modern consumption is not just about shopping but involves cultural experiences, identity recognition, and community connections, urging time-honored brands to undergo a profound "self-awakening" [2] Group 2 - The Bureau encourages time-honored brands to embrace change while maintaining their craftsmanship, using new narratives to convey old stories, new mediums to deliver old values, and new scenarios to activate old brands [2] - Recent policies from the Beijing Municipal Bureau of Commerce support the innovation of time-honored brands as a key strategy for building an international consumption center, promoting cross-industry integration, digital transformation, and business model upgrades [2] - The Bureau advocates for collaborations with popular IPs and the development of "new products from old brands," aiming to create immersive experiences that make brands younger and more vibrant [2]

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate to attract younger consumers while preserving traditional culture [1][3] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the Service Trade Fair and aimed to discuss the integration of innovation with cultural heritage [1] - The Beijing Municipal Bureau of Commerce emphasizes the importance of cultural experience, identity recognition, and community connection in modern consumption [3] Group 2 - The Bureau encourages time-honored brands to embrace change, rediscover their value, and connect with new consumer groups through innovative business models [3] - Policies have been introduced to support the digital transformation and upgrading of time-honored brands, promoting cross-industry collaboration and the development of new products [3] - The initiative aims to create immersive experiences that make brands more youthful and vibrant, aligning with contemporary consumer trends [3]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the Service Trade Fair, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers and promote national trends [1][3] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to provide a platform for collaboration and research, helping these brands explore diverse development paths and innovative strategies [1][3] Group 1 - The salon discussed the importance of time-honored brands in creating unique consumption scenarios and tapping into consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] - The research institute will facilitate exchanges, research, and cooperation among various stakeholders to support the development of time-honored brands [1][3] Group 2 - Future activities of the research institute will include organizing thematic salons, conducting field research, and publishing reports to foster collaboration and innovation [3] - The goal is to help time-honored brands stay relevant by integrating with contemporary trends and addressing challenges they face [3]

Core Viewpoint - The traditional brands, known as "lao zihao," are becoming a significant force in creating unique and innovative consumption scenarios while deeply exploring consumer potential in the context of a new consumption landscape [1][3]. Group 1: Event Overview - The "2025 Finding Lao Zihao Consumption Power Salon" was held during the Service Trade Fair, focusing on how traditional brands can innovate while preserving cultural heritage to attract younger consumers and promote a fashionable and international image [1]. - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Lao Zihao Association, with the Deep Blue Media Think Tank serving as the intellectual platform [1]. Group 2: Challenges and Opportunities - Despite the progress, challenges remain for traditional brands, such as transitioning from being a "internet celebrity" to a "long-lasting" brand, showcasing Chinese brand charm in global competition, and maintaining core competitiveness in the digital economy [1][3]. - The recent "Action Plan for Promoting the Innovative Development of Beijing's Lao Zihao (2023-2025)" was introduced by the Beijing Municipal Bureau of Commerce and nine other departments, outlining ten actions and thirty measures to support the innovative development of traditional brands [3]. Group 3: Cultural Significance - The rise of national trends is driven by a return of cultural confidence and consumer demand for high-quality, culturally rich products, presenting unprecedented opportunities for traditional brands [3]. - Each traditional brand is viewed as a unique intellectual property (IP) with significant consumer potential, emphasizing the need for collaboration to help these brands maintain their classic appeal while becoming popular in the market [4].