Workflow
老字号
icon
Search documents
2025服贸会|北京商业经济学会会长王成荣:借IP活化与场景创新 老字号破圈激活新型消费潜力
Bei Jing Shang Bao· 2025-09-14 10:13
Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][3] - The event highlighted the importance of integrating cultural, commercial, and tourism elements, with successful time-honored brands deeply rooted in these areas for decades or even centuries [1][3] - The discussion emphasized the need for time-honored brands to activate their intellectual property (IP) and innovate to regain relevance among younger consumers, focusing on trendy products and effective marketing strategies [3][4] Group 2 - Challenges faced by time-honored brands in cross-industry integration include the need for a cautious approach, suggesting that brands should prioritize breaking through either product or customer circles to minimize risks [4] - Companies are encouraged to research the needs of target demographics, particularly Generation Z, to create experiences that provide emotional value and cater to various consumer desires [4] - The concept of "experience sweet spot" is introduced, where products or services that deliver both joy and happiness can significantly enhance emotional value for consumers, aiding time-honored brands in sustainable cross-industry integration [4]
“深蓝智库老字号创新消费研究院”正式成立
Bei Jing Shang Bao· 2025-09-14 08:34
Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture [1] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to provide a platform for collaboration and research to support the development of time-honored brands [1] - The initiative seeks to explore innovative consumption scenarios and tap into consumer potential, helping these brands adapt to modern trends and achieve internationalization [1] Group 1 - The salon discussed the importance of time-honored brands in creating unique consumption scenarios and exploring consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] - The research institute will facilitate exchanges, research, and cooperation among various stakeholders to enhance the development of time-honored brands [1] Group 2 - Future activities of the research institute will include organizing thematic salons, conducting field research, and publishing reports to foster collaboration [1] - The goal is to help time-honored brands stay in tune with contemporary trends and explore cross-industry integration [1] - The initiative aims to strengthen the advantages of traditional brands while addressing their challenges through innovative approaches [1]
北京市商务局卢跃:老字号需要“自我觉醒”,重新发现价值、连接新消费群体、创新商业模式
Bei Jing Shang Bao· 2025-09-14 08:31
Group 1 - The core theme of the event is the exploration of how time-honored brands (老字号) can innovate while preserving traditional culture, aiming for brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1][2] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the China International Fair for Trade in Services (CIFTIS) and is part of the annual forum series organized by Deep Blue Think Tank [1] - The Beijing Municipal Bureau of Commerce emphasizes that modern consumption is not just about shopping but involves cultural experiences, identity recognition, and community connections, urging time-honored brands to undergo a profound "self-awakening" [2] Group 2 - The Bureau encourages time-honored brands to embrace change while maintaining their craftsmanship, using new narratives to convey old stories, new mediums to deliver old values, and new scenarios to activate old brands [2] - Recent policies from the Beijing Municipal Bureau of Commerce support the innovation of time-honored brands as a key strategy for building an international consumption center, promoting cross-industry integration, digital transformation, and business model upgrades [2] - The Bureau advocates for collaborations with popular IPs and the development of "new products from old brands," aiming to create immersive experiences that make brands younger and more vibrant [2]
2025服贸会|北京市商务局卢跃:老字号需要“自我觉醒”,重新发现价值、连接新消费群体、创新商业模式
Bei Jing Shang Bao· 2025-09-14 07:55
Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate to attract younger consumers while preserving traditional culture [1][3] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the Service Trade Fair and aimed to discuss the integration of innovation with cultural heritage [1] - The Beijing Municipal Bureau of Commerce emphasizes the importance of cultural experience, identity recognition, and community connection in modern consumption [3] Group 2 - The Bureau encourages time-honored brands to embrace change, rediscover their value, and connect with new consumer groups through innovative business models [3] - Policies have been introduced to support the digital transformation and upgrading of time-honored brands, promoting cross-industry collaboration and the development of new products [3] - The initiative aims to create immersive experiences that make brands more youthful and vibrant, aligning with contemporary consumer trends [3]
2025服贸会|“深蓝智库老字号创新消费研究院”正式成立
Bei Jing Shang Bao· 2025-09-14 07:55
Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the Service Trade Fair, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers and promote national trends [1][3] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to provide a platform for collaboration and research, helping these brands explore diverse development paths and innovative strategies [1][3] Group 1 - The salon discussed the importance of time-honored brands in creating unique consumption scenarios and tapping into consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] - The research institute will facilitate exchanges, research, and cooperation among various stakeholders to support the development of time-honored brands [1][3] Group 2 - Future activities of the research institute will include organizing thematic salons, conducting field research, and publishing reports to foster collaboration and innovation [3] - The goal is to help time-honored brands stay relevant by integrating with contemporary trends and addressing challenges they face [3]
2025服贸会|北京老字号协会孙月婷:汇聚多方力量 让老字号成消费新格局独特风景线
Bei Jing Shang Bao· 2025-09-14 07:42
Core Viewpoint - The traditional brands, known as "lao zihao," are becoming a significant force in creating unique and innovative consumption scenarios while deeply exploring consumer potential in the context of a new consumption landscape [1][3]. Group 1: Event Overview - The "2025 Finding Lao Zihao Consumption Power Salon" was held during the Service Trade Fair, focusing on how traditional brands can innovate while preserving cultural heritage to attract younger consumers and promote a fashionable and international image [1]. - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Lao Zihao Association, with the Deep Blue Media Think Tank serving as the intellectual platform [1]. Group 2: Challenges and Opportunities - Despite the progress, challenges remain for traditional brands, such as transitioning from being a "internet celebrity" to a "long-lasting" brand, showcasing Chinese brand charm in global competition, and maintaining core competitiveness in the digital economy [1][3]. - The recent "Action Plan for Promoting the Innovative Development of Beijing's Lao Zihao (2023-2025)" was introduced by the Beijing Municipal Bureau of Commerce and nine other departments, outlining ten actions and thirty measures to support the innovative development of traditional brands [3]. Group 3: Cultural Significance - The rise of national trends is driven by a return of cultural confidence and consumer demand for high-quality, culturally rich products, presenting unprecedented opportunities for traditional brands [3]. - Each traditional brand is viewed as a unique intellectual property (IP) with significant consumer potential, emphasizing the need for collaboration to help these brands maintain their classic appeal while becoming popular in the market [4].
市国资委出台国企老字号焕新发展行动计划
Sou Hu Cai Jing· 2025-08-10 16:51
Group 1 - The core viewpoint of the news is the introduction of the "Action Plan for the Revitalization and Development of Shanghai's Local State-owned Time-honored Brands," which aims to systematically activate the value of these brands through a combination of independent development, integration, and authorized operations [1] - The plan emphasizes strategic leadership and the construction of a brand matrix, categorizing time-honored brands into "product type," "business type," "leading layer," and "enhancement layer," with corresponding development goals [1] - The initiative supports state-owned enterprises in formulating revitalization strategies for time-honored brands, implementing a "one product, one strategy, one plan" work mechanism [1] Group 2 - The Shanghai State-owned Assets Supervision and Administration Commission has taken multiple measures to support the reform and development of time-honored brands, including issuing implementation opinions to clarify the status of state-owned time-honored brands [2] - Specialized operational platforms for brand operation and capital management have been established, including the "Huashan·263" time-honored brand pavilion and the Shanghai Brand Square at Pudong International Airport [2] - The initiative has led to an average sales revenue increase of 5.56% for city-owned consumer brands through cross-industry and cross-departmental brand activities [2]
上海市国资委出台国企老字号焕新发展行动计划,激活老字号品牌活力
Sou Hu Cai Jing· 2025-08-07 12:07
Core Viewpoint - The Shanghai Municipal State-owned Assets Supervision and Administration Commission has introduced the "Action Plan for the Revitalization and Development of Local State-owned Enterprises' Time-honored Brands," aiming to systematically activate the value of these brands through a combination of independent development, integration, cooperation, and authorized operations [1] Group 1: Strategic Framework - The Action Plan emphasizes strategic leadership and the construction of a brand matrix, categorizing time-honored brands into "product type," "business type," "leading layer," and "enhancement layer" [1] - It proposes specific development goals and encourages enterprise groups to formulate revitalization strategies for time-honored brands, implementing a "one product, one policy, one plan" mechanism [1] Group 2: Resource Optimization - The plan aims to optimize resource allocation and deepen open cooperation, supporting time-honored enterprises in integration, cooperation, and authorized operations [1] - It promotes the empowerment of time-honored brands through state-owned capital operations [1] Group 3: Innovation and Development - The initiative includes building innovation platforms to lead consumer demand, supporting time-honored enterprises in research and design of innovative products, and creating innovative scenarios and bases [1] - It seeks to enhance mechanism efficiency and stimulate internal motivation by improving talent cultivation mechanisms and conducting industry benchmarking and brand revitalization evaluations [1] Group 4: Collaborative Ecosystem - The plan aims to construct a collaborative ecosystem to consolidate development efforts, enhancing the promotion of time-honored brands through mainstream and new media [1] - It includes initiatives to bring time-honored brands into communities, increasing their penetration and influence [1]
2025年北京文化消费狂欢攻略“出炉”
Group 1 - Beijing's cultural consumption strategy aims to enhance the city's fashion appeal and stimulate economic growth through various initiatives [1][2] - The "Beijing Fashion Consumption Special Action Plan" includes 21 measures across five key actions to unlock the potential of fashion consumption [1] - The city is leveraging technological innovation and cultural heritage to improve the quality of cultural consumption and showcase its unique style [1][4] Group 2 - Recent policies have been implemented to promote cultural consumption, including financial support for large-scale performances and innovative cultural spaces [2] - New immersive performance experiences and the revitalization of traditional venues are creating trendy cultural consumption opportunities [3] - Diverse cultural spaces cater to various demographics, enhancing consumer engagement and cultural identity while driving economic activity [4]
鼓励年轻人参与老字号传承与创新,北京喊你来做“体验官”
Xin Jing Bao· 2025-06-18 07:45
Core Viewpoint - The event "2025 Old Brand Innovation Display Conference" aims to enhance the influence of traditional Chinese brands among young people and promote cultural heritage through innovative engagement methods [1][2]. Group 1: Event Overview - The event will run from June 18 to November 2025, focusing on interaction with young audiences and encouraging their participation in the inheritance and innovation of traditional brands [1]. - It is organized by the Beijing Municipal Bureau of Commerce and the Beijing Old Brand Association, emphasizing a new ecosystem for the innovative development of old brands [1][2]. Group 2: Engagement Strategies - The event employs a "online + offline" communication matrix to enhance brand influence, including live broadcasts, cultural documentaries, and interactive topics on social media [2]. - It features a "Beijing Old Brand Experience Officer" initiative, inviting foreign friends, university students, and influencers to promote local brands internationally [2]. Group 3: Target Audience - The event aims to engage young people by inviting middle school students to reinterpret traditional culture and establishing a "Youth Innovation Camp" for university students to inject creativity into old brands [2]. - The initiative seeks to attract broad participation from the public and various sectors to experience the charm of traditional brands [3].