Core Insights - The "2025 Panda Carnival Gala" showcased the new national treasure IP characters "Rui Rui" and "En En" from Mengniu's infant formula brand Rui Bu En, emphasizing the brand's commitment to "guarding national treasures" and "protecting Chinese babies" [1][2][4] Brand and Product Development - The new IP design was led by Liu Pingyun, a prominent designer known for capturing contemporary emotions through visual art, linking national sentiment with family warmth [2][3] - The design elements of "En En" and "Rui Rui" reflect the brand's nurturing philosophy, with "En En" symbolizing gentle care and "Rui Rui" representing scientific protection for growth [3][4] Social Responsibility and Community Engagement - Since 2020, Rui Bu En has been involved in a public welfare project supporting the protection of giant pandas, demonstrating the brand's social responsibility [7] - The collaboration with the China Giant Panda Protection and Research Center highlights the importance of community support in wildlife conservation efforts [7] Research and Innovation - Rui Bu En has made significant advancements in research, including the development of the innovative ingredient "Mother Source MLCT," which enhances infant formula [8][10] - The brand has become the first domestic dairy brand to achieve self-research and production of HMOs, addressing key raw material challenges and gaining FDA certification [8][10] Future Outlook - Rui Bu En aims to continue its commitment to "national treasure-level protection" through ongoing research and innovation, enhancing the health and growth of Chinese babies [10]