Core Viewpoint - A successful strategy must align with macro trends, penetrate the essence of the industry, and be grounded in a thorough understanding of the company's capabilities and resources [5][14]. Macro Perspective: Aligning with Trends - Companies need to grasp macro political, economic, social, and technological trends and their impacts on the industry. Current macro factors affecting Chinese enterprises include US-China relations, economic transformation, demand upgrades, and technological advancements like AI and renewable energy [6]. - Different industries experience varying impacts from macro factors, with technology having a more significant influence on tech companies compared to traditional manufacturing [6]. - Trends can be both opportunities and threats, and companies must navigate these effectively to avoid being overwhelmed [7]. Meso Perspective: Understanding the Essence - Industry analysis should focus on major trend changes, industry attractiveness, competitive structure, and key success factors [8]. - Major trend analysis involves understanding technological, market, and customer demand shifts, as well as profit zone changes within the industry [8]. - Industry life cycle analysis is crucial, as technology often dictates the pace of change. Companies must adapt their strategies based on the life cycle stage of their industry [9]. - Competitive structure analysis, using tools like Porter's Five Forces, helps companies understand profitability and market dynamics [10]. - Identifying key success factors unique to each industry is essential for strategic positioning and competitive advantage [11]. Micro Perspective: In-Depth Understanding - Companies must conduct thorough analyses of external markets, target customers, and competitors, as well as internal capabilities and management effectiveness [12]. - A common issue is the misalignment in self-assessment, where leaders may overestimate capabilities while management may underestimate them, leading to ineffective strategy execution [12][13]. - Effective strategies leverage a company's strengths and resources, but many companies fail to recognize or prioritize these advantages, often compromising long-term success for short-term gains [13].