Core Viewpoint - The article emphasizes the importance of cultural support in driving high-quality financial development and building a strong financial nation, highlighting China Life's efforts in establishing a robust corporate culture framework [1][12]. Group 1: Corporate Culture Framework - China Life has revised its corporate culture system, which includes six components: creed, mission, vision, corporate values, business philosophy, and brand slogan, aiming to align with the principles of modern financial development while continuing Chinese cultural heritage [1][12]. - The creed emphasizes honesty, integrity, prudent management, innovation, and compliance, serving as a guiding principle for the company's operations and employee behavior [2][3]. Group 2: Mission and Social Responsibility - The mission of China Life is to serve the national development agenda and protect the well-being of the people, positioning itself as a key player in the multi-tiered social security system and a contributor to the modern industrial system [4]. - As of the first quarter of 2025, China Life's insurance funds directly supporting the real economy reached approximately 5 trillion yuan, with significant payouts from both life and property insurance sectors [4]. Group 3: Investment and Financial Services - China Life adheres to long-term, value, and responsible investment principles, with its life insurance company increasing net investments by over 100 billion yuan in 2024, injecting substantial capital into the market [5]. - The company is also focused on building a comprehensive pension financial service system, managing around 2.1 trillion yuan in various pension funds [5]. Group 4: Vision and Strategic Goals - China Life aims to become a world-class financial insurance group with Chinese characteristics, implementing the "333 strategy" to enhance risk protection, asset allocation, and global operational capabilities [6][7]. - The company has seen significant growth in premium income, with life insurance premiums increasing from under 150 billion yuan to 671.46 billion yuan by 2024 [8]. Group 5: Customer-Centric Approach - The new business philosophy, "One China Life, One Lifetime of Protection," focuses on providing comprehensive financial and insurance services throughout the customer lifecycle, enhancing service diversity and accessibility [9][10]. - China Life's services cover various sectors, including health, pension, and education, with significant insurance coverage provided to millions of families [10]. Group 6: Brand Development - The brand slogan "Trusted for Years, Worthy of Investment" reflects the company's commitment to building trust and value in the financial insurance sector, evolving from a single insurance brand to a comprehensive financial brand [11][12]. - China Life has actively engaged in brand promotion through partnerships and innovative marketing strategies, enhancing its brand image among younger demographics [12].