从经营理念来看，2025年初，"一个国寿、一生守护"的经营理念正式确立，也首次融入企业文化体系， 中国人寿用心用情打造"可信赖、能托付、有温度"的企业形象，守护人民、造福人民的基因深深烙印进 经营管理全过程。 从品牌来看，目前中国人寿已发展成为保险、投资、银行三大业务板块协同共进的综合金融品牌，品牌 的跨越式发展不断为建设中国特色世界一流企业深度赋能。 （编辑 张钰鹏） 从愿景来看，2025年伊始，中国人寿系统提出进一步全面深化改革推动高质量发展的"333战略"，为未 来五年总的工作部署做好"任务书"、规划"路线图"，强力吹响了加快建设中国特色世界一流金融保险集 团的号角，致力于进一步把公司政治优势和制度优势转化为发展效能。 2025年一季度，中国人寿系统上下深入实施"333战略"，着力提升风险保障能力、资产配置能力、价值 创造能力、全球经营能力，实现良好开局，全集团合并营业收入创近五年同期最高，保费收入、总资 产、管理第三方资产均实现增长，实现国有资本保值增值。 从企业价值观来看，中国人寿将企业文化建设与赓续中华文脉有机融合。"成己为人 成人达己"企业价 值观既蕴含中华优秀传统文化元素，又与中国特色金融文化 ...

Core Viewpoint - China Life Insurance leverages its comprehensive financial advantages and business synergy to provide a full range of financial and insurance services throughout the entire lifecycle, emphasizing its commitment to customer protection and service diversity [1][10]. Group 1: Comprehensive Financial Services - The company offers life insurance services covering health, retirement, medical, education, and accident insurance, while its property insurance services span various sectors from production to personal safety [1]. - China Life is implementing the "333 strategy" to enhance service diversity, inclusivity, and accessibility, aiming for a unified service approach under the motto "One China Life, One Lifetime of Protection" [1]. Group 2: Child Protection Initiatives - The "Worry-Free Childcare" initiative launched in 2024 provides dedicated insurance for childcare institutions in Guangdong, offering up to 100 million yuan in liability coverage for institutions and 10,000 yuan in personal accident medical insurance for each child [2]. - The company has expanded its coverage for children's insurance needs, providing approximately 1.8 trillion yuan in protection for about 27.3 million family members in 2024, and has developed products benefiting over 70 million children [3]. Group 3: Health and Medical Insurance - The "Great Love Without Borders" project, initiated in 2019, has insured 5.9 million people, with 2024 seeing approximately 1.14 million participants, covering 47% of the city's basic medical insurance population [4][5]. - The project also includes cancer screening initiatives, with plans to conduct at least 10,000 screenings for nasopharyngeal cancer in 2024 [5]. Group 4: Elderly Care and Support - The "Yikangbao" program provides 500 yuan monthly for long-term care for severely disabled elderly individuals, with over 56,300 beneficiaries and total payments of approximately 24.8 million yuan [7][8]. - The "Silver Age Safety" insurance project has been implemented for elderly individuals, covering over 90% of the elderly population in Guangdong, with total claims reaching 2.3 billion yuan [9]. Group 5: Support for New Employment Groups - In 2024, the company provided insurance coverage for over 34.47 million individuals in the "two new" employment groups, with property insurance covering nearly 160 billion yuan in risks [6]. Group 6: Commitment to Social Stability - China Life Insurance emphasizes its role as a stabilizing force in society, providing risk protection across all life stages and contributing to social development and the dignity of aging [10].