Core Insights - The pre-sale box office for the National Day holiday has surpassed 100 million yuan within 8 days, driven by 10 new films [1] - The film "震耳欲聋" has emerged as a leader in pre-sales, achieving over 30 million yuan, largely due to the popularity of its lead actor [3][5] - The competition for box office supremacy during the National Day period is expected to be intense, with several films showing strong potential [6][7] Pre-sale Performance - "震耳欲聋" leads pre-sales with over 30 million yuan, benefiting from the star power of actor 檀健次 [3][5] - "志愿军3" and "刺杀小说家2" follow closely with pre-sales exceeding 15 million yuan, indicating strong audience interest [5][6] - The overall pre-sale performance reflects a mixed response, with many films failing to reach the 10 million yuan mark [5] Audience Trends - The audience is becoming increasingly selective, with a significant emphasis on film quality and word-of-mouth reviews [13][17] - The average ticket price during the National Day period is 37.5 yuan, which is lower than previous years, making it more accessible for viewers [17] - There is a growing trend of audiences prioritizing quality films over merely popular titles, as evidenced by the success of films with strong reviews [17][19] Market Dynamics - The National Day box office is crucial for the overall annual performance, with a significant portion of ticket sales concentrated in popular release periods [13][15] - The competition among films during the National Day holiday is fierce, with multiple new releases vying for audience attention [19] - The film industry is experiencing a shift where audiences are less influenced by marketing and more by actual film quality and reviews [13][19]