今年国庆档总共上映了10部电影，截止到10月7号，总票房刚破17亿，票房预测不会超过20亿，整体票房比去年国庆档少了5亿左右，比前年少了10亿左 右。 从票房上来说，今年国庆档又是一个平平无奇、日益冷清的档期，但相比于往年，却在题材和内容上呈现出了一种"大牌失效，新血登场"的趋势，黄金时 代的电影导演、大牌明星阵容票房遇冷，反而是新人导演和新晋电影生靠口碑出围。 这意味着观众看电影，不再是盲从市场宣传，追求视觉奇观，而是更期待看到一个"和我有关"的好故事，追求情感体验。 这也是为何《刺杀小说家2》等电影的票房和口碑未达预期，而《震耳欲聋》能凭借与观众共情成为档期黑马的重要原因。 国庆档上映的7部商业片中，从类型分类上，有一部战争片《志愿军：浴血和平》，一部喜剧片《浪浪人生》，一部奇幻动作片《刺杀小说家2》，一部港 产犯罪片《风林火山》，两部现实题材犯罪片《震耳欲聋》《毕正明的证明》，一部历史动画片《三国的星空》。 在档期开始前，观众们普遍抱有期待的是《志愿军：浴血和平》《刺杀小说家2》《浪浪人生》这三部电影，事实上它们也成为了这个档期的票房前三， 但是这三部电影的品质却未能达到观众的预期。 《志愿军：浴血和平 ...

Core Insights - The pre-sale box office for the National Day holiday has surpassed 100 million yuan within 8 days, driven by 10 new films [1] - The film "震耳欲聋" has emerged as a leader in pre-sales, achieving over 30 million yuan, largely due to the popularity of its lead actor [3][5] - The competition for box office supremacy during the National Day period is expected to be intense, with several films showing strong potential [6][7] Pre-sale Performance - "震耳欲聋" leads pre-sales with over 30 million yuan, benefiting from the star power of actor 檀健次 [3][5] - "志愿军3" and "刺杀小说家2" follow closely with pre-sales exceeding 15 million yuan, indicating strong audience interest [5][6] - The overall pre-sale performance reflects a mixed response, with many films failing to reach the 10 million yuan mark [5] Audience Trends - The audience is becoming increasingly selective, with a significant emphasis on film quality and word-of-mouth reviews [13][17] - The average ticket price during the National Day period is 37.5 yuan, which is lower than previous years, making it more accessible for viewers [17] - There is a growing trend of audiences prioritizing quality films over merely popular titles, as evidenced by the success of films with strong reviews [17][19] Market Dynamics - The National Day box office is crucial for the overall annual performance, with a significant portion of ticket sales concentrated in popular release periods [13][15] - The competition among films during the National Day holiday is fierce, with multiple new releases vying for audience attention [19] - The film industry is experiencing a shift where audiences are less influenced by marketing and more by actual film quality and reviews [13][19]

Group 1 - The anticipation for the film market is focused on the release of "731" on September 18, with a significant influx of major films expected during the National Day holiday [1] - The lineup for the National Day holiday includes notable films such as "The Volunteer Army: Blood and Peace," "Assassination Novelist 2," "Life of a Stray," and "Panda Plan 2," with a total of 10 films expected to be released [19][1] - The 2025 National Day box office is projected to exceed 400 billion, with the potential to surpass 500 billion, making it a crucial period for the film industry [19] Group 2 - The summer box office saw a 2.8% increase in revenue compared to 2024, but a significant 12.8% increase in audience attendance, indicating a positive trend in the film market [20][22] - The demographic shift in ticket buyers shows a decrease in the 20-24 age group and a doubling of the 35+ age group, suggesting a growing interest from older audiences [22][24] - High-quality films during the summer season led to a notable increase in box office performance, with many films receiving high ratings and positive audience feedback [25] Group 3 - The competitive landscape for the 2025 National Day holiday is clear, with "The Volunteer Army: Blood and Peace" and "Assassination Novelist 2" leading the first tier of films, both having previous box office successes [26][28] - The second tier includes "Life of a Stray" and "Panda Plan 2," which are expected to perform well but may not surpass the first tier [31][33] - The third tier features "Wind Forest Fire Mountain" and "The Three Kingdoms: The Starry Sky Part One," with uncertain box office prospects due to mixed reviews and narrative challenges [36][39] Group 4 - The upcoming films for the National Day holiday cover a diverse range of genres, including war history, fantasy action, family animation, and suspense crime, catering to various audience segments [42] - The overall performance of the National Day box office will heavily depend on the quality of the films and audience reception post-release [42]

Core Insights - This summer's film season is marked by a significant disconnect between high-quality films and disappointing box office performance, with the highest-rated films not translating into expected revenue [5][12][20] - Despite the high quality of films, audience attendance has become more cautious, leading to a decline in participation in viewing events compared to previous years [6][8][17] Film Quality and Ratings - The summer film season has seen the highest quality in a decade, with five films rated above 8 on Douban, including "Nanjing Photo Studio" and "F1: Speeding" [1][12] - The overall box office for the summer season is projected to reach around 120 billion, slightly better than 2024's 116 billion, but still one of the worst performances in the last decade when excluding the pandemic years [5][21] Audience Behavior - Audience engagement has decreased, with fewer people willing to participate in viewing events without prior positive feedback or ratings [8][11] - The reliance on social media and peer recommendations has increased, with traditional marketing strategies failing to generate excitement for many films [9][17] Box Office Performance - High-quality films like "Nanjing Photo Studio" and "F1: Speeding" have shown strong box office performance, with "Nanjing Photo Studio" expected to surpass 30 billion in total box office [12][18] - The box office performance of films often correlates with their ratings, as seen with the top three films of the summer season achieving significant revenue due to their high ratings [12][18] Marketing and Promotion - Successful films have employed extensive pre-release screenings, which have contributed to their box office success, while films that avoid such strategies often struggle [14][15] - The film industry is witnessing a shift where good films are not afraid of pre-screenings, while poor-quality films tend to avoid them, indicating a new marketing trend [15][16] Genre Trends - Genre films, particularly action, adventure, and animation, continue to dominate the box office, with animated films like "Wandering Mountain Little Monster" gaining popularity [20][21] - Hollywood films are showing signs of recovery in the domestic market, contributing positively to the overall box office performance [21]

Group 1 - The core viewpoint of the article highlights the strong performance of the domestic film market during the May Day holiday, with total box office revenue exceeding 2 billion yuan by May 1, 2025 [1][8] - A total of 10 films were released during the May Day period, showcasing a variety of genres including comedy, family, biography, action, and animation [1][2] - The leading film, "Dumpling Queen," directed by Liu Wei Qiang, tells the inspiring story of a single mother who builds a food brand while facing challenges [3][4] Group 2 - "Thunder Team," a new Marvel film, is performing well and currently ranks second in box office revenue during the holiday [3] - "Life Opens the Door," directed by Yi Xiaoxing, focuses on the live-streaming industry and features a street vendor who becomes a top influencer due to a crisis [3] - The total box office for the Chinese film market has surpassed 257 billion yuan as of May 1, 2025, with "Nezha: The Devil's Child" achieving over 15.7 billion yuan globally [9][10] Group 3 - Market expectations for the May Day box office are high, especially after a record-breaking performance during the Spring Festival [10] - Wanlian Securities predicts that the overall box office for the May Day period will reach 14.1 billion yuan, with the top three films expected to be "Life Opens the Door," "Dumpling Queen," and "Thunder Team" [10] - The film supply structure during this holiday is diverse, and the audience's enthusiasm for viewing is gradually recovering, indicating a positive outlook for box office performance [10]