Core Insights - The Chinese animation industry is at a critical juncture, transitioning from "quantitative change to qualitative change" by 2025 [1] - The industry faces challenges such as homogenized themes and inefficient peripheral development, which hinder its growth potential [2] - Platforms are realizing their limitations in capturing the animation audience, leading to a shift towards "differentiated competition and cooperation" to enhance IP influence [12] Industry Growth and Challenges - The total output value of China's animation industry is projected to exceed 300 billion by 2025, with a user base of 580 million in the broader ACG (Anime, Comic, Game) market [4] - Despite the growth, the influence of domestic animation IP struggles to break through audience barriers, creating a significant gap between niche popularity and mainstream appeal [4] - Platforms like Bilibili, while having a high penetration rate among younger audiences, face difficulties in reaching broader demographics [4][6] Platform Dynamics - Tencent Video dominates the "male-oriented IP" segment but risks missing out on the larger entertainment market by not attracting female audiences [6] - Douyin serves as a "traffic engine" for domestic animation, effectively reaching target users but struggles with long-term user retention due to its short video format [6] - Weibo, despite lacking systematic IP development capabilities, leverages its active UGC community for broader topic dissemination and fan interaction [12] Collaborative Strategies - Platforms are beginning to abandon zero-sum competition in favor of unique ecological niches, collaborating to enhance IP influence [12] - Tencent Video is actively partnering with social platforms to reach female audiences and enhance engagement through targeted activities [12] - Bilibili is also expanding its reach by promoting popular IPs on Douyin and engaging in Weibo discussions to increase visibility [14] Content and Community Engagement - Strong community management is essential for breaking through audience layers, with successful IPs relying on active fan engagement and feedback loops [15][16] - The case of "Nezha: Birth of the Demon Child" illustrates the importance of multi-platform strategies to engage diverse audience segments [19] - KOL promotion and UGC co-creation are vital for transforming IPs from being merely discussed to being actively pursued by fans [19] Data-Driven Decision Making - The need for a comprehensive data support and evaluation system is critical for building a multi-dimensional capability framework in the animation industry [27] - Tencent's exploration of user behavior data demonstrates that multi-dimensional insights are more valuable than single metrics like view counts [34] - Embracing social platforms and leveraging user interests can drive new growth trajectories for IPs, addressing current industry challenges [35]