责任编辑：卢昱君 贪玩（09890）早盘涨超7%，本月内累计涨幅已逾30%。截至发稿，股价上涨6.54%，现报17.42港元， 成交额2668.95万港元。 11月27日，贪玩旗下专注潮玩业务的全资附属公司TANWAN，与COEXIST集团签订《艺术家作品开发 合作协定》。双方整合逾二百名潮玩艺术家，开展艺术作品衍生品开发、销售及推广活动，合作期为五 年。此次合作意味着贪玩依托数字娱乐积累，拓展潮玩产业布局，完善业务生态，开启"经典IP+艺术家 IP"融合的潮玩新篇章。 国泰海通证券此前指出，贪玩拥有包括《传奇》、《斗罗大陆》、《热血传奇》等多个IP资源，近年来 积极拓展新赛道。展望未来，公司在传奇、奇迹、热血江湖、斗罗大陆、金庸武侠等IP仍有较多产品储 备，有望带来后续业绩增长。 热点栏目 自选股 数据中心 行情中心 资金流向 模拟交易 客户端 贪玩（09890）早盘涨超7%，本月内累计涨幅已逾30%。截至发稿，股价上涨6.54%，现报17.42港元， 成交额2668.95万港元。 11月27日，贪玩旗下专注潮玩业务的全资附属公司TANWAN，与COEXIST集团签订《艺术家作品开发 合作协定》。双方整合逾 ...

消息面上，11月27日，贪玩旗下专注潮玩业务的全资附属公司TANWAN，与COEXIST集团签订《艺术 家作品开发合作协定》。双方整合逾二百名潮玩艺术家，开展艺术作品衍生品开发、销售及推广活动， 合作期为五年。此次合作意味着贪玩依托数字娱乐积累，拓展潮玩产业布局，完善业务生态，开启"经 典IP+艺术家IP"融合的潮玩新篇章。 国泰海通证券此前指出，贪玩拥有包括《传奇》、《斗罗大陆》、《热血传奇》等多个IP资源，近年来 积极拓展新赛道。展望未来，公司在传奇、奇迹、热血江湖、斗罗大陆、金庸武侠等IP仍有较多产品储 备，有望带来后续业绩增长。 智通财经APP获悉，贪玩(09890)早盘涨超7%，月内累计涨幅已超三成。截至发稿，涨7.4%，报17.56港 元，成交额2444.88万港元。 ...

恺英网络 20251214 摘要 2025 年第三季度，游戏板块的涨幅主要是由于交易业绩层面的上修，目前还 没有达到 AI 宏大趋势的地步。9 月底，板块平均估值达到了 25 倍的阶段性高 点，但经过 10 月和 11 月的调整，目前回落到 19~20 倍区间。长期来看，我 们看好整体板块估值能达到 25~30 倍区间。每次市场风格在业绩大票走趋势 时，游戏板块通常会有不错表现。 游戏板块近期回调对机构投资者意味着什么？ 近期回调对于机构来说是一个难得的上车机会。此前观望资金一直在等待较低 买点位置，无论从整体板块还是龙头个股如世纪华通来看，这波调整后估值回 落至 19~20 倍，再往上看到 25 倍甚至 30 倍，有 40%~50%的涨幅空间，加 传奇盒子广告收入增长潜力巨大，目前市占率不到 10%，若能占据 30%的市场份额，年收入将达到 30-40 亿元，相比当前有两到三倍的增 长空间。 恺英网络 2025 年利润预计从 16 亿增至 22 亿，传奇盒子贡献显著增量， 2026 年利润有望达到 26 亿，若加速放量，利润可能冲击 30 亿体量， 公司作为平台型稀缺标的值得看好。 上一些弹性个股，这样收益 ...

Group 1: Overview of Cultural "New Three Samples" Going Global - The cultural "New Three Samples" of China, represented by online literature, online film and television dramas, and online games, have rapidly risen and gained popularity in overseas markets [1][3] - By 2025, the transformation of these cultural exports is shifting from scale expansion to "value cultivation" [1] Group 2: Online Literature Evolution - Online literature is moving away from reliance on "爽文" (light and entertaining stories) to creating "cultural interfaces" that resonate globally [3][4] - As of 2025, there are approximately 200 million active overseas users of Chinese online literature, covering over 200 countries and regions [3] - The "Beautiful China International Writing Plan" aims to support 20 outstanding online literature works over two years, attracting global creators [4] Group 3: Micro-Short Dramas Development - The micro-short drama industry is evolving beyond "cultural fast food" to focus on content quality, industry clustering, and integration [7] - The establishment of a vertical screen drama operation center in Hengdian Film Base supports the creation of high-quality micro-short dramas [7] - Industry leaders emphasize the importance of capturing the real temperature of life and deep cultural values in short narratives [7] Group 4: Online Gaming Transformation - The Chinese gaming industry is transitioning from creating "hit products" to deeply exploring traditional cultural IPs and building global influence [9][10] - As of 2025, Zhejiang has implemented 20 specific measures to support the internationalization of the gaming industry, enhancing the global dissemination of Chinese traditional culture [9][10] - The gaming ecosystem in Zhejiang consists of over 1,500 related enterprises, promoting a healthy collaborative environment for game exports [12]

格隆汇12月12日｜中手游(0302.HK)今日股价表现强势，一度涨7.35%。市场分析认为，此次上涨或与公 司加速推进小游戏赛道布局及海外业务进展受到投资者关注有关。 此前发布的2025年上半年财报显示，公司海外发行收入达2.35亿元，占整体游戏收入比重提升至 30.8%，同比增长33.2%。这一增长不仅得益于《仙剑奇侠传》《斗罗大陆》等主力IP产品的持续输 出，也受益于一批新兴轻量化产品在海外市场的初步释放，为公司注入了新的增长动能。 当前，全球移动游戏市场正经历结构性变化。随着用户获取成本持续攀升，以"免费下载+广告变现"为 核心的小游戏形态（IAA）迅速崛起，成为驱动行业增长的重要力量。据悉，中手游已开始着手布局多 款IAA产品进行海外验证，此类产品具备上线周期短、用户门槛低、ROI回收快等特点，契合当前全球 移动游戏市场对高效运营与广泛触达的需求。 随着更多产品进入商业化验证阶段，中手游能否在全球轻量化游戏市场中建立可持续竞争力，将持续成 为市场关注焦点。 ...

国泰海通证券指，在经典游戏IP方向，公司拥有包括《传奇》、《斗罗大陆》、《热血传奇》等多个IP 资源，近年来积极拓展新赛道、新IP。展望未来，公司在传奇、奇迹、热血江湖、斗罗大陆、金庸武侠 等IP仍有较多产品储备，有望带来后续业绩增长。 贪玩(09890)再涨超9%，截至发稿，涨9.03%，报15.7港元，成交额1.72亿港元。 消息面上，近期，贪玩宣布与COEXIST集团达成深度合作，签订长达五年的《艺术家作品开发合作协 议》。此次合作整合逾二百名顶流、中腰部及新锐潮玩艺术家，围绕艺术作品衍生品的开发、销售及推 广互动展开全方位合作。此外，金庸正版授权《天龙八部2：飞龙战天》小游戏已于11月13日开服。 ...

Core Insights - The National Press and Publication Administration announced the approval of 178 domestic game licenses and 6 imported game licenses on November 26, indicating a stable monthly issuance of licenses, which is expected to boost market confidence in the gaming industry [1][3]. Industry Overview - As of November, a total of 1,532 domestic game licenses and 92 imported game licenses have been issued this year, showing a significant increase compared to the same period in 2024 [1][3]. - The distribution of the 178 domestic licenses includes 167 mobile games, 7 games for both mobile and client platforms, 3 client-only games, and 1 game available on mobile, client, and web platforms [1]. Company Highlights - Key games approved in this round include titles from major companies such as: - Ksyun Network's "Ice and Snow King" - Iceberg Network's "Little Guardian" - Perfect World's "Dream New Zhu Xian: Light Enjoy" - Other notable titles from various developers [2]. - Tencent continues to maintain a strong portfolio with 14 evergreen games, while Giant Network's "Supernatural Action Group" has exceeded expectations [4]. - Companies like 37 Interactive Entertainment and Perfect World are also expected to contribute to profit growth with their new game launches and existing titles [4].

Core Viewpoint - The report from Zheshang Securities indicates that Kaiying Network achieved a net profit attributable to shareholders of 633 million yuan in Q3 2025, representing a year-on-year increase of 34.51%, primarily driven by the growth of the 996 Legend Box [1] Group 1: Financial Performance - In Q3 2025, Kaiying Network's revenue and profit growth is attributed to the increasing volume of the 996 Legend Box [1] - The company signed licensing agreements for "Hot Blood Legend" and "Legend World" in Q3 2025, securing exclusive rights for the Legend IP ecosystem, which is becoming more standardized, scaled, and collaborative [1] Group 2: User Engagement and Partnerships - Since its launch in April 2020, the daily active users of the 996 Legend Box have seen rapid growth, with the platform expanding its partnership network in Q3 2025 [1] - The 996 Legend Box has welcomed brands such as Sanjiu Interactive Entertainment, Tanwan Games, and Zhangwan Games, generating approximately 450 million yuan in promotional fees in its first year, which is expected to be a significant revenue increment for the company in the coming years [1] Group 3: Product Development and Future Outlook - The company's proprietary product line is steadily developing, with new games based on major IPs like "Douluo Dalu" and "Tomb Raider Notes" expected to launch by 2026, which are worth close attention [1] - The company is optimistic about its robust product line for the year and the potential investment returns and technological reserves from various AI projects, maintaining a "buy" rating [1]

Investment Rating - The report maintains a "Buy" rating for the company, projecting significant revenue and profit growth in the coming years [4]. Core Insights - The company reported a revenue of 1.497 billion yuan in Q3 2025, representing a year-over-year increase of 9.08%, and a net profit of 633 million yuan, up 34.51% year-over-year, primarily driven by the increasing traction of the 996 Legend Box [1][3]. - The company's gross margin improved to 84.19%, with a decrease in sales and management expense ratios, indicating comprehensive cost optimization [2]. - The 996 Legend Box has gained exclusive licensing agreements for popular IPs, which is expected to contribute significantly to revenue growth in the next two years [3]. Financial Summary - Revenue projections for 2025-2027 are 6 billion, 7.9 billion, and 8.3 billion yuan, respectively, with net profits expected to be 2.3 billion, 2.9 billion, and 3.2 billion yuan [4][6]. - The current P/E ratios are projected to be 22, 18, and 16 for the years 2025, 2026, and 2027, respectively, indicating a favorable valuation trend [4][6].

Summary of Key Points from the Conference Call of Kaiying Network Company Overview - **Company**: Kaiying Network - **Industry**: Gaming and Entertainment Financial Performance - **Revenue**: In the first three quarters of 2025, revenue reached 43.07 billion CNY, a year-on-year increase of 9.08% [2][3] - **Net Profit**: Net profit attributable to shareholders was 6.33 billion CNY, up 34.51% year-on-year [2] - **Total Assets**: Total assets amounted to 131.68 billion CNY, a growth of 64.06% compared to the end of the previous year [2][3] - **Net Assets**: Net assets attributable to shareholders increased to 102.15 billion CNY, a rise of 56.01% [2] International Market Expansion - **Overseas Revenue**: International revenue was 3.28 billion CNY, accounting for 8.05% of total revenue, with a year-on-year growth of 38.78% [2][9] - **Successful Titles**: Successful overseas launches included games like "Monster Alliance" and others in regions such as Korea, Hong Kong, Macau, and Europe [9] Product Development and IP Strategy - **IP Utilization**: The company is diversifying its product offerings through the introduction and incubation of IPs such as "Gundam" and "Overlord" [2][6] - **Game Development**: The company is focusing on core genres and innovative categories, strengthening its competitive edge with nostalgic products like "Original Legend" and "Angel Battle" [5][6] AI and Technology Integration - **AI Development**: Kaiying Network has developed an AI platform named "Song" for automating the entire game development process, significantly reducing development time [7][8] - **AR Brand Launch**: The company launched an AR brand "Warm Heart Valley Dream Journey" to meet emotional companionship needs [8] Shareholder Returns and Future Plans - **Share Buyback**: The company has repurchased over 800 million CNY worth of shares and plans to maintain this strategy for the next five years [4][10] - **New Game Launches**: Anticipated new game "Three Kingdoms: Return of Hearts" is set to launch in early 2026, with ongoing investments in R&D [4][21] "Legend Box" Platform Insights - **User Engagement**: "Legend Box" focuses on enhancing user experience with nearly 500,000 daily active users and aims to expand its community [4][11][18] - **Revenue Sources**: The platform's revenue comes from advertising, user transactions, and additional services, with brand zone revenue around 2.45 billion CNY [12][29] - **Cost Structure**: Major costs include personnel, security maintenance, and advertising, with a focus on optimizing operational efficiency [19] Market Position and Competitive Edge - **Target Audience**: The platform targets nostalgic players from the 70s to early 90s, providing a safe and reliable gaming environment [17] - **Growth Strategy**: Plans to expand into various nostalgic game categories and enhance partnerships with major developers to increase market share [18][30] Future Development and Market Strategy - **Game Development Focus**: Continued investment in new game projects and technology development, with a focus on AI and engine improvements [24] - **Marketing Strategy**: The company will avoid large-scale user acquisition campaigns, opting for product optimization and regular channels for user growth [27] Conclusion - **Long-term Vision**: Kaiying Network aims to provide stable returns to investors while focusing on core business growth and maintaining strong communication with stakeholders [35]