Core Insights - The article highlights the increasing trend of intellectual property (IP) protection in Beijing, with a significant rise in customs protection applications and enforcement actions against counterfeit goods [1][2]. Group 1: Intellectual Property Protection - In the first five months of this year, Beijing reported 748 new IP customs protection applications, surpassing the total for the entire year of 2024 [1]. - Beijing Customs has seized 905 batches and 873,000 items of suspected infringing goods since last year [1]. Group 2: Impact of Domestic IP on Global Market - Domestic IP products, such as those from Pop Mart's IP LABUBU, are gaining popularity globally, leading to an increase in infringement issues [1]. - In June, over 20 infringement cases related to Pop Mart were reported, with more than 300 batches and nearly 2 million items intercepted in the past year [1]. Group 3: Support for Companies Facing Infringement - Companies like Pop Mart are encouraged to apply for IP customs protection to reduce the costs associated with rights protection during international trade [2]. - As of May this year, Pop Mart has successfully registered 61 effective copyright and trademark protections [2]. - Other popular IPs, such as "Nezha" and "Ao Bing," have also received guidance for rapid IP customs protection registration, totaling 56 items [2].