潮玩文创
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潮玩新势力强势崛起!HERE奇梦岛斩获第十四届金融界“金智奖”杰出成长性企业
Sou Hu Cai Jing· 2025-12-26 10:37
奇梦岛聚焦潮玩艺术与原创文化生态构建,形成"自研原创+签约原创"的双引擎IP孵化模式。在IP生态 布局上,凭借清晰的战略定位,企业快速打造出多元化明星IP矩阵,其中核心IP WAKUKU持续热销; 全新IP SIINONO首发即引爆市场,展现出强大的IP孵化与商业转化能力。 渠道方面,奇梦岛"线上+线下"齐发力,推动潮玩业务驶入快车道。线上方面,2026财年Q1财报显示, 奇梦岛线上电商GMV突破4,460万元,品牌热度与渠道放量驱动结构性增长。线下方面,奇梦岛已覆盖 上百个重点渠道,并将在北京、上海、深圳、重庆等一线城市顶级商圈布局直营及主题快闪店;在国际 市场上,奇梦岛也正通过"线上+线下"稳步推进,在北美TikTok Shop平台上已成为收藏品类目头部玩 家,产品截至2026财年Q1期末已进入近20个国家,海外市场潜力持续释放。 此次斩获"杰出成长性企业"奖项,不仅是对HERE奇梦岛战略成效与成长实力的权威认证,更彰显了潮 玩文创作为文化产业新势力的蓬勃活力。未来,依托成熟的IP孵化体系与全球化布局优势,HERE奇梦 岛有望持续引领行业创新方向,以原创文化力量赋能产业升级,同时助力中国潮流文化走向世界舞 ...
飞扬集团(01901.HK)与中国青年报联合发起潮玩文创“山河宇宙计划”的战略合作
Jin Rong Jie· 2025-12-08 14:26
本文源自:金融界AI电报 飞扬集团(01901.HK)发布公告,集团与"中国青年报"共同发起名为"山河宇宙计划"潮玩文创项目的战略 合作。集团的全资附属公司浙江飞扬数联科技有限公司已于2025年12月8日与中国青年报的全资子公司 北京中青在线网络信息技术有限公司订立《战略合作协议》,并由集团附属控股子公司飞游旅卡(浙江) 文化科技有限公司负责该计划的全流程执行。 ...
飞扬集团(01901)与中国青年报联合发起潮玩文创“山河宇宙计划”的战略合作
智通财经网· 2025-12-08 14:15
该计划定位为以"山河"IP为主题,融合文化传承、潮玩文创与数字创新的全民共创项目,通过结合文创 实体与数字权益,提供沉浸式文化体验。该计划旨在构建一个开放式、多维度的IP生态共建体系,目标 覆盖广泛文旅元素,并鼓励全球参与,面向全球市场销售。首阶段将推出"山河·青年"系列权益型潮玩 卡牌,该卡牌高阶系列绑定文旅权益,并通过NFC芯片与合规联盟链技术实现实体、数字与权益的融 合。未来计划将进一步拓展至"山河·英雄"、"山河·非遗"、"山河·熊猫"、"山河·明星"等多个系列,并涵 盖文创实物、影视、动漫等多种载体,逐步吸纳全球文旅资源,构建规模化文化消费生态。 董事会认为,此次合作符合集团推动文旅数字化的发展战略。借助中国青年报的媒体资源及内容影响 力,结合集团于文旅运营方面的经验,双方可实现资源互补,为该计划提供有力支持。该计划呼应文旅 融合的市场趋势,具备良好发展前景及规模化潜力,有助于集团拓展"文旅+潮玩+数字经济"的高增长 领域,丰富收入来源(包括卡牌销售、权益实现及IP衍生等),助力集团由"文旅服务商"向"综合文旅文化 消费平台"转型升级。此外,该计划采用开放共创模式,有利于凝聚创意资源,构建高黏性用户 ...
这届年轻人,为何钟爱“包挂”?
Sou Hu Cai Jing· 2025-11-22 13:17
近来,"包挂热"在年轻消费者群体中持续升温。 走在街上,可以发现不少年轻人的背包上有各式各样的包挂,有毛绒玩偶,也有各地的特色文创。社交 平台上,有关"包挂""包搭子"等相关话题的浏览量超过亿次,许多网友分享交流包挂搭配、DIY包挂技 巧等。 包挂受到年轻人青睐的原因之一是价格不贵,花几十元就能给日常注入新鲜感,性价比高。 在北京一家互联网公司工作的95后小杨则将包挂视作"另一张名片"。他的通勤包上有两个包挂,"一个 是我的家乡山西大同的文创挂件,一个是我很喜欢的电影周边哪吒的挂件。" 对很多人而言,包挂不仅是装饰,能够展示兴趣、审美,更是一种"情绪急救包"。与手办、模型等不 同,包挂具有"可携带"的独特优势,能随时随地陪伴使用者。 包挂万象:从装饰到情感载体 "日更包挂"是不少年轻人的生活日常。 "换一个包挂,就像换了一款新包。"在北京的一家文创商店,今年读大三的徐同学正在挑选包挂。 她热衷于收集各类潮玩包挂,并根据季节、场合、衣着甚至心情来搭配不同款式,"比如今天穿蓝色牛 仔套装,我就会选同色系的包挂。如果心情好就挂一个太阳玩偶,如果心情一般就挂一个乌云玩偶。" 店里一整面墙上挂满了包挂产品,从经典动漫I ...
3000 余款优品集结!2025第三届惠交会开幕
Nan Fang Du Shi Bao· 2025-11-14 09:28
Core Insights - The 2025 (3rd) Huizhou Trade Fair and Foreign Trade Quality Products Procurement Conference commenced on November 14, focusing on promoting the integration of domestic and foreign trade and supporting the dual circulation of quality foreign trade products, attracting around 300 participating enterprises [1][3] Group 1: Event Overview - The event features a 20,000 square meter exhibition area showcasing over 3,000 quality products from Huizhou, including specialty foods, agricultural products, beverages, cultural and creative products, fashion footwear, and home appliances, highlighting the diverse development of Huizhou's industries [1] - The fair has been recognized as a key exhibition by the Guangdong Provincial Department of Commerce for three consecutive years, serving over 1,000 enterprises and facilitating transactions exceeding 100 million yuan [3] Group 2: Participation and Support - The event is supported by over 20 trade associations, including the Huizhou Agricultural Products Circulation Industry Association and the Huizhou Footwear Industry Association, showcasing a variety of high-quality products from different sectors [3][4] - Notable products include geographical indication products and well-known local brands, emphasizing Huizhou's reputation as a hub for quality manufacturing [4] Group 3: Regional Collaboration - The event features a special exhibition area for the Qiannan work team from Guizhou Province, promoting local products such as Yi Ren rice and Pu'an red tea, enhancing the "Qianguo Out of the Mountain" initiative [6] - Other regions like Tibet and Daqing also participated, showcasing unique agricultural products, thereby enriching the exhibition's offerings and fostering trade connections [6] Group 4: Activities and Engagement - A series of activities are planned during the fair, including the "Brand Huizhou - West Lake Forum" and targeted matching events for the footwear industry, aimed at enhancing brand development and facilitating business cooperation [6] - Interactive experiences such as drone football and cultural performances are designed to engage attendees, creating a vibrant atmosphere that combines trade discussions with cultural and recreational activities [6][7] Group 5: Future Goals - The organizing committee aims to continuously optimize services to ensure exhibitors gain benefits, buyers find surprises, and citizens enjoy the event, contributing to Huizhou's development as a more influential regional consumption center [7]
广东东莞:“制造美学”扮靓城市产业
Ke Ji Ri Bao· 2025-10-30 05:34
Group 1 - The 138th China Import and Export Fair (Canton Fair) is held in Guangzhou from October 15 to November 4, showcasing Dongguan's image as a "City of Manufacturing Aesthetics" for the first time [1] - Dongguan has 220,000 industrial enterprises, with 14,000 above-scale industrial companies, highlighting its manufacturing strength [1] - The "City of Manufacturing Aesthetics" image aims to enhance the city's industrial identity and increase its recognition and influence [2] Group 2 - Dongjing Electric Co., Ltd. showcases innovative products like hair dryers and curling irons, utilizing advanced technologies to improve user experience and reduce noise [2] - Dongjing Electric's export revenue has seen rapid growth, with a target of 300 million yuan and an annual growth rate of 20% to 50% [2] - The fair features over 400 Dongguan enterprises, emphasizing high-tech and specialized companies, with an increased proportion of quality exhibitors [3] Group 3 - Dongguan organized a "Manufacturing Aesthetics" tour during the fair, allowing participants to explore leading companies like Marco Polo Holdings and Guangdong Tosida Technology [4] - Marco Polo Holdings has differentiated its products through aesthetic and cultural elements, transitioning from a simple manufacturer to a leading enterprise in the industry [4] - The integration of design, craftsmanship, and cultural expression is becoming a trend among Dongguan companies, enhancing their market competitiveness [5] Group 4 - Dongguan's manufacturing sector is moving towards high-end value chains, with a focus on the "Manufacturing Aesthetics" concept [6] - The Dongguan Municipal Bureau of Commerce indicates that the fair's outcomes are just the beginning, with plans to continue promoting the "Manufacturing Aesthetics" concept for global market recognition [6]
“2025年全球首发节”激发消费新活力
Sou Hu Cai Jing· 2025-09-20 12:36
Group 1 - The "2025 Global Launch Festival" is taking place from September 19 to September 21 at Beitou Shopping Park, featuring new product launches aimed at stimulating consumer activity [1][3] - The festival focuses on five key economic aspects: launch, debut, exhibition, performance, and store, and aims to create immersive consumer experiences in areas such as cultural creativity, fashion, jewelry, and smart technology [3] - The event will continue until December 2023, contributing to the development of Beijing as an international consumption center [1][3] Group 2 - A sub-venue, Weibo IN Cross-Dimensional Gravity Field, will open on October 1, featuring various unique IP commercial spaces and exclusive first-store experiences [3] - The festival will also collaborate with shopping districts like Xidan Joy City and Chaoyang Joy City to host activities related to popular IPs such as "Detective Conan" and "SpongeBob SquarePants" [3] - The event aims to create a city-wide launch and interaction platform for cultural and creative toys, enhancing consumer engagement [3]
潮玩、文创、二次元,2025全球首发节带来多元跨界新体验
Xin Jing Bao· 2025-09-19 13:24
Core Viewpoint - The "2025 Global Launch Festival" has been officially launched in Beijing, focusing on the "Five Firsts Economy" to create a new consumption experience for citizens and tourists until the end of the year [1][2] Group 1: Event Overview - The festival features a main venue and multiple sub-venues, promoting a diverse social and entertainment consumption scene [1] - The main venue includes various functional exhibition areas showcasing over 20 well-known companies and a range of new and limited edition products [1][2] - The event aims to attract young consumers through interactive experiences, including performances by popular Cosers and live music from Latin American artists [1][2] Group 2: Activities and Engagement - Sub-venues in commercial areas like Wangfujing and Xifanli will host various activities, creating a city-wide festive atmosphere [2] - Future activities will focus on themes such as fashion, national jewelry, and smart technology, integrating instant sales and cross-border exhibitions [2] - The organizing committee plans to enhance public participation through creative products like the "Beijing Launch Calendar" and "Launch Check-in Passport" to convert online traffic into offline footfall [2]
LABUBU火爆服贸会,给山东文创带来三重启示
Qi Lu Wan Bao Wang· 2025-09-12 01:53
Core Insights - The article highlights the success of LABUBU, a character from the Chinese cultural brand Pop Mart, which has gained immense popularity at the 2025 China International Service Trade Fair, showcasing a unique cultural phenomenon among young consumers [5][9][12] Group 1: Emotional Consumption - LABUBU's design, characterized as "ugly-cute," resonates with young consumers' aesthetic preferences, serving as a means for emotional expression and social identity [8][9] - A report indicates that nearly 60% of young people are willing to pay for emotional value, reflecting a 16.2% increase from 2024, with an average monthly expenditure of 949 yuan on emotional consumption [9] Group 2: Storytelling in IP - LABUBU is not just a toy; it is part of a broader narrative universe with distinct character backgrounds, enhancing its market appeal [10][11] - Successful cultural products often incorporate rich storytelling elements, which foster emotional connections and increase consumer purchase intent [12][13] Group 3: Differentiation Strategy - The global cultural trade has expanded significantly, with the value increasing from $150 billion in 2000 to over $1 trillion by 2024, representing 9% of total global service trade [14] - Chinese cultural products, including LABUBU, are increasingly entering international markets, employing differentiation strategies tailored to local consumer preferences [14][15]
创源股份进军潮玩文创,联名现象级IP,机构看好长期成长性
Zheng Quan Shi Bao Wang· 2025-08-07 03:48
Group 1 - The core viewpoint of the articles highlights the strategic launch of the "TT" brand by Chuangyuan Co., Ltd. and its collaboration with the popular IP "I Am Not Eating for Free," marking a new phase in the company's cultural and creative industry efforts [1][2] - The collaboration aims to integrate cultural elements into product design, transforming trendy toys into tangible cultural symbols and creating a symbiotic system of content dissemination, cultural representation, and commercial conversion [2][3] - The "Guzi Economy" in China is experiencing unprecedented growth, with the market size projected to reach 168.9 billion yuan in 2024, a 40.63% increase from 2023, driven by the rising consumption power of Generation Z [2][3] Group 2 - Chuangyuan Co., Ltd. has reported continuous growth in its performance, with a compound annual growth rate of 125.07% in net profit over the past three years, leading the cultural products sector [4] - The company is expected to maintain strong growth, with net profit growth rates projected at 40.96%, 31.3%, and 53.19% for the years 2025 to 2027 [4]