近来，"包挂热"在年轻消费者群体中持续升温。 走在街上，可以发现不少年轻人的背包上有各式各样的包挂，有毛绒玩偶，也有各地的特色文创。社交 平台上，有关"包挂""包搭子"等相关话题的浏览量超过亿次，许多网友分享交流包挂搭配、DIY包挂技 巧等。 包挂受到年轻人青睐的原因之一是价格不贵，花几十元就能给日常注入新鲜感，性价比高。 在北京一家互联网公司工作的95后小杨则将包挂视作"另一张名片"。他的通勤包上有两个包挂，"一个 是我的家乡山西大同的文创挂件，一个是我很喜欢的电影周边哪吒的挂件。" 对很多人而言，包挂不仅是装饰，能够展示兴趣、审美，更是一种"情绪急救包"。与手办、模型等不 同，包挂具有"可携带"的独特优势，能随时随地陪伴使用者。 包挂万象：从装饰到情感载体 "日更包挂"是不少年轻人的生活日常。 "换一个包挂，就像换了一款新包。"在北京的一家文创商店，今年读大三的徐同学正在挑选包挂。 她热衷于收集各类潮玩包挂，并根据季节、场合、衣着甚至心情来搭配不同款式，"比如今天穿蓝色牛 仔套装，我就会选同色系的包挂。如果心情好就挂一个太阳玩偶，如果心情一般就挂一个乌云玩偶。" 店里一整面墙上挂满了包挂产品，从经典动漫I ...

Core Insights - The 2025 (3rd) Huizhou Trade Fair and Foreign Trade Quality Products Procurement Conference commenced on November 14, focusing on promoting the integration of domestic and foreign trade and supporting the dual circulation of quality foreign trade products, attracting around 300 participating enterprises [1][3] Group 1: Event Overview - The event features a 20,000 square meter exhibition area showcasing over 3,000 quality products from Huizhou, including specialty foods, agricultural products, beverages, cultural and creative products, fashion footwear, and home appliances, highlighting the diverse development of Huizhou's industries [1] - The fair has been recognized as a key exhibition by the Guangdong Provincial Department of Commerce for three consecutive years, serving over 1,000 enterprises and facilitating transactions exceeding 100 million yuan [3] Group 2: Participation and Support - The event is supported by over 20 trade associations, including the Huizhou Agricultural Products Circulation Industry Association and the Huizhou Footwear Industry Association, showcasing a variety of high-quality products from different sectors [3][4] - Notable products include geographical indication products and well-known local brands, emphasizing Huizhou's reputation as a hub for quality manufacturing [4] Group 3: Regional Collaboration - The event features a special exhibition area for the Qiannan work team from Guizhou Province, promoting local products such as Yi Ren rice and Pu'an red tea, enhancing the "Qianguo Out of the Mountain" initiative [6] - Other regions like Tibet and Daqing also participated, showcasing unique agricultural products, thereby enriching the exhibition's offerings and fostering trade connections [6] Group 4: Activities and Engagement - A series of activities are planned during the fair, including the "Brand Huizhou - West Lake Forum" and targeted matching events for the footwear industry, aimed at enhancing brand development and facilitating business cooperation [6] - Interactive experiences such as drone football and cultural performances are designed to engage attendees, creating a vibrant atmosphere that combines trade discussions with cultural and recreational activities [6][7] Group 5: Future Goals - The organizing committee aims to continuously optimize services to ensure exhibitors gain benefits, buyers find surprises, and citizens enjoy the event, contributing to Huizhou's development as a more influential regional consumption center [7]

Group 1 - The 138th China Import and Export Fair (Canton Fair) is held in Guangzhou from October 15 to November 4, showcasing Dongguan's image as a "City of Manufacturing Aesthetics" for the first time [1] - Dongguan has 220,000 industrial enterprises, with 14,000 above-scale industrial companies, highlighting its manufacturing strength [1] - The "City of Manufacturing Aesthetics" image aims to enhance the city's industrial identity and increase its recognition and influence [2] Group 2 - Dongjing Electric Co., Ltd. showcases innovative products like hair dryers and curling irons, utilizing advanced technologies to improve user experience and reduce noise [2] - Dongjing Electric's export revenue has seen rapid growth, with a target of 300 million yuan and an annual growth rate of 20% to 50% [2] - The fair features over 400 Dongguan enterprises, emphasizing high-tech and specialized companies, with an increased proportion of quality exhibitors [3] Group 3 - Dongguan organized a "Manufacturing Aesthetics" tour during the fair, allowing participants to explore leading companies like Marco Polo Holdings and Guangdong Tosida Technology [4] - Marco Polo Holdings has differentiated its products through aesthetic and cultural elements, transitioning from a simple manufacturer to a leading enterprise in the industry [4] - The integration of design, craftsmanship, and cultural expression is becoming a trend among Dongguan companies, enhancing their market competitiveness [5] Group 4 - Dongguan's manufacturing sector is moving towards high-end value chains, with a focus on the "Manufacturing Aesthetics" concept [6] - The Dongguan Municipal Bureau of Commerce indicates that the fair's outcomes are just the beginning, with plans to continue promoting the "Manufacturing Aesthetics" concept for global market recognition [6]

Group 1 - The "2025 Global Launch Festival" is taking place from September 19 to September 21 at Beitou Shopping Park, featuring new product launches aimed at stimulating consumer activity [1][3] - The festival focuses on five key economic aspects: launch, debut, exhibition, performance, and store, and aims to create immersive consumer experiences in areas such as cultural creativity, fashion, jewelry, and smart technology [3] - The event will continue until December 2023, contributing to the development of Beijing as an international consumption center [1][3] Group 2 - A sub-venue, Weibo IN Cross-Dimensional Gravity Field, will open on October 1, featuring various unique IP commercial spaces and exclusive first-store experiences [3] - The festival will also collaborate with shopping districts like Xidan Joy City and Chaoyang Joy City to host activities related to popular IPs such as "Detective Conan" and "SpongeBob SquarePants" [3] - The event aims to create a city-wide launch and interaction platform for cultural and creative toys, enhancing consumer engagement [3]

Core Viewpoint - The "2025 Global Launch Festival" has been officially launched in Beijing, focusing on the "Five Firsts Economy" to create a new consumption experience for citizens and tourists until the end of the year [1][2] Group 1: Event Overview - The festival features a main venue and multiple sub-venues, promoting a diverse social and entertainment consumption scene [1] - The main venue includes various functional exhibition areas showcasing over 20 well-known companies and a range of new and limited edition products [1][2] - The event aims to attract young consumers through interactive experiences, including performances by popular Cosers and live music from Latin American artists [1][2] Group 2: Activities and Engagement - Sub-venues in commercial areas like Wangfujing and Xifanli will host various activities, creating a city-wide festive atmosphere [2] - Future activities will focus on themes such as fashion, national jewelry, and smart technology, integrating instant sales and cross-border exhibitions [2] - The organizing committee plans to enhance public participation through creative products like the "Beijing Launch Calendar" and "Launch Check-in Passport" to convert online traffic into offline footfall [2]

Core Insights - The article highlights the success of LABUBU, a character from the Chinese cultural brand Pop Mart, which has gained immense popularity at the 2025 China International Service Trade Fair, showcasing a unique cultural phenomenon among young consumers [5][9][12] Group 1: Emotional Consumption - LABUBU's design, characterized as "ugly-cute," resonates with young consumers' aesthetic preferences, serving as a means for emotional expression and social identity [8][9] - A report indicates that nearly 60% of young people are willing to pay for emotional value, reflecting a 16.2% increase from 2024, with an average monthly expenditure of 949 yuan on emotional consumption [9] Group 2: Storytelling in IP - LABUBU is not just a toy; it is part of a broader narrative universe with distinct character backgrounds, enhancing its market appeal [10][11] - Successful cultural products often incorporate rich storytelling elements, which foster emotional connections and increase consumer purchase intent [12][13] Group 3: Differentiation Strategy - The global cultural trade has expanded significantly, with the value increasing from $150 billion in 2000 to over $1 trillion by 2024, representing 9% of total global service trade [14] - Chinese cultural products, including LABUBU, are increasingly entering international markets, employing differentiation strategies tailored to local consumer preferences [14][15]

Group 1 - The core viewpoint of the articles highlights the strategic launch of the "TT" brand by Chuangyuan Co., Ltd. and its collaboration with the popular IP "I Am Not Eating for Free," marking a new phase in the company's cultural and creative industry efforts [1][2] - The collaboration aims to integrate cultural elements into product design, transforming trendy toys into tangible cultural symbols and creating a symbiotic system of content dissemination, cultural representation, and commercial conversion [2][3] - The "Guzi Economy" in China is experiencing unprecedented growth, with the market size projected to reach 168.9 billion yuan in 2024, a 40.63% increase from 2023, driven by the rising consumption power of Generation Z [2][3] Group 2 - Chuangyuan Co., Ltd. has reported continuous growth in its performance, with a compound annual growth rate of 125.07% in net profit over the past three years, leading the cultural products sector [4] - The company is expected to maintain strong growth, with net profit growth rates projected at 40.96%, 31.3%, and 53.19% for the years 2025 to 2027 [4]

Group 1 - The core viewpoint of the articles highlights the growing influence and commercial potential of "Guziko Economy" and its appeal among younger consumers, particularly Generation Z [2][5] - The market size of China's "Guziko Economy" is projected to reach 1,689 billion yuan in 2024 and is expected to exceed 3,000 billion yuan by 2029, indicating significant growth potential [2] - The collaboration between Chuangyuan Co. and the popular IP "I Am Not Eating for Free" is expected to enhance brand recognition and attract a large consumer base in the domestic trendy toy and cultural market [5][7] Group 2 - The partnership is seen as a strategic move for Chuangyuan Co. to deepen its market presence in China, leveraging the popularity of "I Am Not Eating for Free" to break industry barriers and tap into the rising trend of IP collaborations [7] - Chuangyuan Co. plans to build a diversified IP matrix that includes various cultural and international IPs, aiming to adapt to different product characteristics and market demands [7] - Analysts view the collaboration as a means for Chuangyuan Co. to empower its cultural products through the Guziko Economy, potentially leading to further performance improvements [7]

Core Viewpoint - The 33rd National Book Trade Fair showcased innovative products from Card Game Company, emphasizing the integration of printing technology and cultural elements through card designs [1][2]. Group 1: Product Innovation - Card Game Company presented a series of innovative products, including the upcoming launch of collectible cards featuring Chinese fighter jets, particularly the J-20, highlighting China's advancements in aviation technology [1]. - The cards are designed to vividly depict the J-20's aerial maneuvers, showcasing high printing precision and detailed illustrations that evoke a sense of national pride among viewers [1]. - The company aims to combine modern culture with Chinese characteristics, using innovative cultural carriers to promote the spirit of perseverance [1]. Group 2: Educational Initiatives - Card Game Company demonstrated the entire process of card creation at their booth, enhancing visitors' understanding of the synergy between card products and printing technology [2]. - The company collaborated with educational institutions to launch an anti-bullying book and accompanying cards, aiming to educate youth on bullying prevention in an engaging manner [2]. - During the fair, Card Game Company participated in a public donation initiative to provide quality cultural resources to children, promoting reading and long-term societal development [2]. Group 3: Market Reception and Strategy - Card Game Company has gained recognition among global consumers, with increasing interest in diverse IP cultural products [3]. - The company focuses on integrating innovative printing techniques with popular IP elements to meet various market demands and provide new cultural dissemination strategies [3]. - The showcased products reflect Card Game Company's commitment to exploring innovation and enhancing cultural communication and education across different fields [3].

Core Insights - The article highlights the increasing trend of intellectual property (IP) protection in Beijing, with a significant rise in customs protection applications and enforcement actions against counterfeit goods [1][2]. Group 1: Intellectual Property Protection - In the first five months of this year, Beijing reported 748 new IP customs protection applications, surpassing the total for the entire year of 2024 [1]. - Beijing Customs has seized 905 batches and 873,000 items of suspected infringing goods since last year [1]. Group 2: Impact of Domestic IP on Global Market - Domestic IP products, such as those from Pop Mart's IP LABUBU, are gaining popularity globally, leading to an increase in infringement issues [1]. - In June, over 20 infringement cases related to Pop Mart were reported, with more than 300 batches and nearly 2 million items intercepted in the past year [1]. Group 3: Support for Companies Facing Infringement - Companies like Pop Mart are encouraged to apply for IP customs protection to reduce the costs associated with rights protection during international trade [2]. - As of May this year, Pop Mart has successfully registered 61 effective copyright and trademark protections [2]. - Other popular IPs, such as "Nezha" and "Ao Bing," have also received guidance for rapid IP customs protection registration, totaling 56 items [2].