Core Viewpoint - The influence of domestic cultural trends is expanding, with products like LABUBU from Pop Mart becoming popular globally, while issues of infringement and counterfeiting are increasingly prominent [1][2]. Group 1: Market Performance - In the first four months of this year, China's exports of dolls and animal toys exceeded 13.31 billion yuan, marking a 9.6% increase [1]. - In the first five months of this year, Pop Mart's exports reached 1.69 billion yuan, a year-on-year growth of 405.7% [2]. Group 2: Infringement Issues - In June alone, customs across the country reported over 20 cases of infringement related to Pop Mart [1]. - Beijing Customs has seized over 30,000 suspected infringing Pop Mart goods this year, with 22,500 items confiscated in June [1]. - The Deputy Director of the General Administration of Customs reported that in the first half of the year, customs nationwide seized 11,000 batches of suspected infringing goods, totaling 38.675 million items [1]. Group 3: Consumer Safety and Awareness - Counterfeit LABUBU products may pose health risks due to harmful substances like formaldehyde and heavy metals, urging consumers to purchase from legitimate sources [2]. Group 4: Intellectual Property Protection - Since 1994, China has implemented customs protection for intellectual property rights, actively participating in global governance [3]. - In the first half of this year, Beijing saw 787 new applications for customs protection of intellectual property rights, surpassing the total for the entire year of 2024 [3]. - The customs authority is enhancing its regulatory efficiency and service levels to support more Chinese brands in expanding internationally [3].

Core Insights - The article highlights the increasing trend of intellectual property (IP) protection in Beijing, with a significant rise in customs protection applications and enforcement actions against counterfeit goods [1][2]. Group 1: Intellectual Property Protection - In the first five months of this year, Beijing reported 748 new IP customs protection applications, surpassing the total for the entire year of 2024 [1]. - Beijing Customs has seized 905 batches and 873,000 items of suspected infringing goods since last year [1]. Group 2: Impact of Domestic IP on Global Market - Domestic IP products, such as those from Pop Mart's IP LABUBU, are gaining popularity globally, leading to an increase in infringement issues [1]. - In June, over 20 infringement cases related to Pop Mart were reported, with more than 300 batches and nearly 2 million items intercepted in the past year [1]. Group 3: Support for Companies Facing Infringement - Companies like Pop Mart are encouraged to apply for IP customs protection to reduce the costs associated with rights protection during international trade [2]. - As of May this year, Pop Mart has successfully registered 61 effective copyright and trademark protections [2]. - Other popular IPs, such as "Nezha" and "Ao Bing," have also received guidance for rapid IP customs protection registration, totaling 56 items [2].