转自：北京日报客户端 7月9日，记者从北京海关获悉，今年前5个月，北京地区新增知识产权海关保护备案申请748项，已超过 2024年全年水平。在进出口侵权货物打击方面，去年以来，北京海关共查扣涉嫌侵权货物905批次、 87.3万件。 随着国潮影响力的持续扩大，一批国产IP文创产品正成为全球消费新宠。其中，泡泡玛特旗下IP LABUBU（拉布布），就凭借独特设计引发全球消费者的抢购。市场火爆的背后，侵权仿冒问题也日 益突出。海关总署数据显示，6月，全国口岸共查处泡泡玛特相关侵权案件20余起，近一年来，共拦截 进出口侵权泡泡玛特潮玩及衍生品300余批，近200万件。 此外，相关负责人表示，与泡泡玛特类似的国潮IP在"出海"时如遇侵权问题，可申请知识产权海关备 案，这样一来，海关在对进出口货物的监管过程中就能主动对有关知识产权实施保护，大大降低企业维 权成本。以泡泡玛特为例，截至今年5月，该品牌已获著作权、商标权生效备案61个。 不仅如此，"哪吒""敖丙"等IP也伴随着《哪吒之魔童闹海》电影的爆火，而在全球走红。目前，北京海 关已指导光线传媒、可可豆动画快速办理"哪吒""敖丙"等知识产权海关保护备案56项。中国IP在 ...

2025年国际博物馆日的主题是"快速变化社会中的博物馆未来"。 在日前举行的2025年国际博物馆日中国主会场活动新闻发布会上，国家文物局副局长罗文利说，从过 去"门可罗雀"，到现在"一票难求"；从过去作为文化生活的一个可选项，到现在不可或缺；从过去的文 化守护者，到如今成为社会的建构者之一，博物馆被赋予了新的使命和任务。博物馆作为公共文化机 构，也必须审时度势，守正创新，于变局中开新局。 高人气的大型博物馆"一票难求"、节假日"顶流"文物所在的展厅人山人海、博物馆打造的冰箱贴成为炙 手可热的文创……博物馆正在深度参与越来越多年轻人的日常，与此同时，博物馆的"冷热不均"也引发 关注。热门博物馆"预约难""人太多"，而一些有特色的冷门、小众博物馆不失为新选择。 如何让热门博物馆更好服务大众需求？如何使冷门、小众博物馆"热起来"，拓宽游客的选择面？在2025 年国际博物馆日到来之际，中青报·中青网记者探访多家博物馆，对话从业者、观众、专家，请各方人 士为解决博物馆"冷热不均"问题建言献策。 过于火热的博物馆，如何"从容"安放更多人的期待 一家博物馆走上"顶流之路"，必定有不可替代的魅力。 博物馆的观展体验，是上海的 ...

本次监测周期内，乐高、泡泡玛特和万代分别以1.93、1.44和1.38的综合热度位列榜单前三名。 | a00 排名 | | 品牌 | | 环 | | --- | --- | --- | --- | --- | | 01 | LEGO | 乐高 | 1.93 | | | 02 | POP MART | 泡泡玛特 | 1.44 | - | | 03 | BANDAI | 万代 | 1.38 | ▲ 1 | | 04 | | 卡游 | 1.26 | ▲ 1 | | 05 | Roland | 刷 | 1.23 | ▲ 2 | | OR | miHoYo | 米哈游 | 1.19 | NEW | | 07 | YAMAHA | 雅马哈 | 1.11 | ▼ 4 | | 08 | mideer | 弥鹿 | 1.06 | ▲ 7 | | 09 | LiberLive LiberLiv | 0 | 1.04 | ▲ 2 | | 10 | | 若来 | 1.03 | A 1 | | 01 | | 乐乐鱼 | 0.99 | NEW | | 12 | GİİKER | 计客 | 0.90 | ▲ 1 | | 13 | | 圆通 ...

Core Insights - Zhejiang Xinhua has successfully transformed into a "young old bookstore" by embracing short videos and live-streaming e-commerce on Douyin, achieving impressive sales figures [1][3][5] - The company has initiated a "thousand-person anchor" plan to encourage all county and city stores to engage in live book recommendations, reflecting a strategic shift towards online sales [5][6] Company Background - Established in 1949, Zhejiang Xinhua has over 75 years of history and operates more than 800 chain stores with a retail space of nearly 500,000 square meters [3] - The company faced challenges with declining foot traffic and a shift towards online book retailing, prompting a need for transformation [3][5] E-commerce Strategy - The e-commerce division was officially established in July 2020, coinciding with the rise of short video and live-streaming e-commerce, particularly on Douyin [5][6] - The initial focus was on creating unique short video content to promote books, which garnered over 300,000 followers on Douyin [5][9] Live-streaming Success - The transition to live-streaming began in 2022, with the team learning the necessary skills and processes to engage audiences effectively [6][7] - A breakthrough occurred with the introduction of the "warehouse live-streaming" model, significantly increasing viewer engagement and sales [7][9] Consumer Behavior Changes - Consumers have shifted towards using short videos to discover books before making purchases, indicating a change in buying habits [9][10] - The company has recognized the importance of adapting to these new consumer preferences, leading to increased sales from 20 million in 2023 to 30 million in 2024 [9][10] Collaboration and Team Dynamics - The establishment of a dedicated new media team has been crucial for managing live-streaming operations, product selection, and business partnerships [9][12] - Effective collaboration across departments has been highlighted as a key factor in the company's success in the competitive live-streaming market [12][16] Future Prospects - The company plans to expand its live-streaming efforts, with expectations of further sales growth as the team continues to develop and refine its strategies [10][12] - The success of Zhejiang Xinhua serves as a model for other bookstores and publishers looking to adapt to the evolving retail landscape [16]