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“苏超”的最大价值,是什么?
3 6 Ke· 2025-11-04 08:33
Group 1 - The core viewpoint of the article is that the Jiangsu Provincial Urban Football League ("Su Super") has emerged as a phenomenon-level sports event IP, significantly contributing to consumer spending and economic growth [1][2][29] - "Su Super" provides a new approach to stimulate consumption by creating a high-frequency, high-attachment consumption scenario that encourages spending beyond just attending the matches [12][15][29] - The league has successfully attracted large audiences, with the final match drawing 62,329 spectators, and has led to increased spending in various sectors such as travel, dining, and accommodation [15][21] Group 2 - The article discusses the importance of expanding domestic demand, with a focus on consumption as a key driver of economic growth, emphasizing the need for a systematic approach to stimulate consumer spending [2][33] - Traditional methods like "national subsidies" and "holiday economy" have limitations, such as diminishing returns and concentrated spending periods, which "Su Super" aims to overcome by providing a sustainable and continuous consumption rhythm [7][10][11] - The league's integration of local cultural elements enhances its appeal and serves as a platform for city branding, leading to increased visibility and recognition for Jiangsu cities [19][21][24] Group 3 - The success of "Su Super" has inspired similar provincial football leagues across China, indicating a replicable model for stimulating local economies through sports events [29][30] - The article highlights the significant economic impact of these events, with examples of increased attendance and spending in other provinces, showcasing the potential for sports to drive economic development [30][32] - The ongoing support from government policies aimed at boosting consumption and promoting sports events aligns with the broader economic strategy of transitioning towards consumption-driven growth [34][35]