烟火气撞上绿茵热，江苏的街头小店们即将站上省级顶流体育舞台！2026江苏省城市足球联赛("苏超")小微企业商务遴选合作报名已圆满收官，这场专为 小微市场主体打造的赛事合作盛宴，让遍布江苏街巷的小店、个体户，迎来了品牌出圈的全新机遇，而3582家小店竞争32个亮相席位，更是开启了一场百 里挑一的角逐。 自1月27日报名公告发布，仅16天时间，全省13个设区市的小微企业和个体工商户踊跃参与，最终3582家符合条件的市场主体成功报名，覆盖制造业、商 贸、住宿餐饮、科技科研等多个领域，其中制造业占比28.31%居首，商贸、住宿餐饮紧随其后。多元的行业构成尽显江苏本土商业的鲜活活力，真正实 现了"街头小店"与"苏超"赛事的全省联动，而这3582份热情参与，最终将只为角逐32个珍贵的赛场亮相席位，百里挑一的竞争，让每一个入围名额都更具 分量。 此次"苏超"为小微主体量身打造的合作模式，打破了体育赛事赞助的高门槛，仅5万元的亲民赞助费，就能让突围的小店们享受到与知名企业同等的官方 赞助商权益，赛场广告露出、品牌官方授权等价值满满的回报，让街头小店得以与行业巨头同框亮相，站上"苏超"的顶流舞台。这份百里挑一的机会，也 成为小 ...

1月27日金融一线消息，据江苏银行微信公众号，1月27日，2026江苏省城市足球联赛（简称"苏超"）商 务合作发布会在南京举行。会上举行了赞助商授牌仪式，正式揭晓了2026年联赛各层级官方合作伙伴并 为联赛总冠名商江苏银行、苏豪控股集团以及各层级共24家官方赞助商授牌。据了解，江苏银行已是连 续两届"苏超"总冠名。 1月27日金融一线消息，据江苏银行微信公众号，1月27日，2026江苏省城市足球联赛（简称"苏超"）商 务合作发布会在南京举行。会上举行了赞助商授牌仪式，正式揭晓了2026年联赛各层级官方合作伙伴并 为联赛总冠名商江苏银行、苏豪控股集团以及各层级共24家官方赞助商授牌。据了解，江苏银行已是连 续两届"苏超"总冠名。 责任编辑：秦艺 责任编辑：秦艺 ...

2025年赛季，"苏超"现场累计观赛人次突破243万，场均上座2.8万人，线上直播观看人次超22亿，相关 话题播放量突破1000亿，已成为国内最具影响力的省级足球赛事之一。 根据《关于2026江苏省城市足球联赛遴选小微企业作为官方赞助商的公告》，遴选过程将遵循公平、公 正、公开原则。据介绍，2026年正值全球足球赛事大年，世界杯等国际顶级赛事将与"苏超"等本土赛事 共同激发公众对足球运动的关注，"苏超"品牌效应预计将进一步放大，为小微赞助企业带来更多曝光价 值。(完) 2025江苏省城市足球联赛总决赛现场。(资料图)中新网记者 泱波 摄 中新网南京1月27日电 (记者 徐珊珊)27日，2026江苏省城市足球联赛(简称"苏超")组委会宣布，新赛季 将推出小微企业赞助方案，每家企业5万元即可获得赞助资格，32个席位将通过公开报名、资质审核与 公证摇号方式产生，赞助企业将享受与其他官方赞助商同等权益。 此举旨在降低小微企业参与大型体育赛事的门槛，帮助更多本土企业通过"小投入"实现品牌"大流量"曝 光，让"街头小店"也有机会与国际品牌同场展示。目前，组委会已开通线上报名通道。 ...

Group 1 - The core event of 2025 was the Jiangsu Urban Football League ("Su Chao"), which concluded on November 1, with the Taizhou team winning the championship against the Nantong team in a penalty shootout [2][4] - The "Su Chao" attracted millions of viewers without expensive broadcasting rights or high ticket prices, showcasing grassroots football culture and regional identity in Jiangsu [4][6] - The cultural significance of "Su Chao" resonates with the younger generation in China, reflecting a deep connection to local identity and a spirit of perseverance [4][6] Group 2 - The animated film "Nezha: Birth of the Demon Child" ("Nezha 2") won the Best Art Film award at the 38th China Golden Rooster Awards and became the fifth highest-grossing film globally, breaking the dominance of major studios like Disney [2][6] - "Nezha 2" explores themes of destiny and autonomy, resonating with both domestic and international audiences, and highlights traditional Chinese culture and philosophy [6][7] - The success of "Nezha 2" continues the trend of Chinese animated films gaining recognition and box office success, contributing to the global outreach of Chinese culture [6][7]

Group 1 - The rise of humanoid robot sports events in China reflects the deep interaction between sports and technology, with significant events such as the Beijing Yizhuang Half Marathon and the first humanoid robot sports meeting in Wuxi showcasing over 150 robot competitors [2] - The global first humanoid robot sports meeting in Beijing attracted 280 teams from 16 countries and regions, highlighting advancements in embodied intelligence technology [2] Group 2 - The "Su Super" Jiangsu city football league has gained immense popularity, averaging 28,600 spectators per match and over 2 billion live viewers, setting a new benchmark for amateur sports events in China [4] - The Chinese government aims to cultivate world-class sports enterprises and events by 2030, with a target to exceed 7 trillion yuan in the sports industry, indicating a strong potential for sports consumption market growth [4] Group 3 - The Chinese swimming team achieved remarkable success at the Singapore Swimming World Championships, winning a total of 37 medals, including 15 golds, and maintaining the top position in both gold and overall medal counts [6] - The Chinese sports delegation also excelled at the 12th World Games in Chengdu, securing 64 medals, including 36 golds, marking the best performance in the history of China's participation in the event [8] Group 4 - The Chinese badminton team made a significant comeback at the 2025 World Badminton Championships, reaching all five singles finals for the first time in 14 years and winning 2 golds and 3 silvers [11] - The Chinese team also successfully defended their title at the Sudirman Cup, showcasing their dominance in mixed team competitions [11] Group 5 - The announcement by the Chinese Athletics Association to standardize marathon events emphasizes the importance of participant needs, with a guideline stating that at least 90% of slots should be allocated to amateur runners [15] - The establishment of "International Tai Chi Day" by UNESCO highlights the global reach of Tai Chi, with millions of practitioners across over 180 countries [17]

原标题：千里之谊，始于"足下"：世界市长南京聊"苏超"、话情谊 19日下午，在南京参加"2025世界市长对话·南京"活动的世界各城市的市长们走进南京市雨花台中 学足球场，与学生守门员"过招"，感受"点球大战"的激情。"足球是世界通用语言"，多位市长在接受中 新网记者采访时说。 2025江苏省城市足球联赛(简称"苏超")火爆出圈，其上座率不断刷新中国业余足球赛事观赛人数的 新纪录。更重要的是，"苏超"已远远超出单纯体育赛事的范畴，演变为城市嘉年华，成为拉动地方经济 增长的新引擎。 "球赛结果并不重要，重要的是我们一同参与、彼此陪伴、相互了解。我们会意识到，踢球需要彼 此的配合与支持，而这正是促进人们和睦共处、共同成长的和平方式。"亚历山德罗·拉皮内塞认为。 来自埃及的穆罕默德·赫加吉(Mohamed Higazy)是第一次到访南京。他表示，自己看到了南京重视 教育、重视各类体育项目。"就像今天在雨花台中学看到的，这里场地设施完备，配备了优秀的教练团 队，我们在交流中获益颇多。" 目前，南京已创建全国青少年校园足球特色学校294所、江苏省足球后备人才示范学校10所。近五 年，南京市新扩建学校运动场地133.3万平 ...

Core Insights - The inaugural Jiangsu Urban Football League ("Su Chao") has demonstrated significant popularity, with 243.3 million attendees across 85 matches, averaging 28,600 spectators per match [1][3] - The league has stimulated local economies, generating 35.4 billion yuan in consumption and attracting 573.4 million visitors to 213 monitored key events in Jiangsu from January to September [3][16] - Jiangsu Province has introduced policies to enhance the sports economy, focusing on event supply, consumer potential, and industry chain development [3][5] Economic Impact - The "Su Chao" league has created a notable "ticket root economy," with a return of 7.3 yuan in surrounding consumption for every 1 yuan ticket sold [1] - The league's success has led to increased sales and foot traffic in key enterprises, with a 34% rise in sales and a 32% increase in visitor numbers in Nanjing during the league period [16] - The overall retail sales in Jiangsu reached 34,788 billion yuan from January to September, marking a 4.2% year-on-year growth, the highest in the country [16] Community Engagement - The league has fostered a surge in local sports participation, with increased enrollment in youth training programs and a rise in bookings for various sports facilities [18][21] - Jiangsu's cities are responding to the growing demand for sports facilities by accelerating the supply of sports venues, transforming previously unused spaces into recreational areas [21] Cultural Integration - The league has connected football with local culture and tourism, turning match tickets into "city friendship vouchers" that encourage visitors to explore the beauty of Jiangsu's cities [8] - Events like the "Oriental Night" concert in Changzhou, which attracted nearly 30,000 attendees, highlight the cultural synergy created by the league [10] Infrastructure Development - The establishment of over 400 "second venues" across Jiangsu allows fans to enjoy matches in public spaces, integrating viewing with shopping and dining experiences [12] - The league has spurred demand for innovative sports event formats and consumer-friendly initiatives, enhancing the overall spectator experience [5][14]

Core Insights - The "Su Super" league has ignited widespread enthusiasm for amateur football, attracting diverse participants and spectators, and achieving record attendance and engagement metrics [2][3][6] Group 1: Event Impact - The league has seen a peak attendance of over 62,000 for a single match and an average of over a million ticket requests per round, with hundreds of billions of views on short video platforms [2] - The league's affordable ticket prices, ranging from 5 to 20 yuan, and scheduling during holidays have made it accessible to a wide demographic [3][6] Group 2: Economic Effects - The "Su Super" has generated a leverage effect where 1 yuan spent on tickets leads to 7.3 yuan in surrounding consumption, with total consumption exceeding 38 billion yuan across multiple events [6] - The initiative has transformed ticket stubs into gateways for various local services, enhancing the overall economic ecosystem [11] Group 3: Governance and Community Engagement - The success of "Su Super" reflects a shift in governance from event organizers to ecosystem builders, with local governments acting as facilitators and supporters [7][8] - Governments have responded to community needs by improving facilities and services, such as upgrading venues and introducing special transport services for fans [9] Group 4: Cultural and Emotional Connection - The league emphasizes authenticity and emotional connection, allowing spectators to witness the genuine efforts of local players, which resonates with the public's desire for relatable experiences [3][10] - The initiative has fostered a sense of community, encouraging spectators to actively participate in maintaining cleanliness and contributing to a shared environment [10] Group 5: Future Opportunities - The model established by "Su Super" could be replicated in various forms, such as music festivals or community events, focusing on genuine engagement and service-driven approaches [13] - The league's success has opened avenues for attracting international interest and investment, showcasing the potential for local events to drive economic growth and enhance city branding [13]

Group 1 - The core viewpoint of the article is that the Jiangsu Provincial Urban Football League ("Su Super") has emerged as a phenomenon-level sports event IP, significantly contributing to consumer spending and economic growth [1][2][29] - "Su Super" provides a new approach to stimulate consumption by creating a high-frequency, high-attachment consumption scenario that encourages spending beyond just attending the matches [12][15][29] - The league has successfully attracted large audiences, with the final match drawing 62,329 spectators, and has led to increased spending in various sectors such as travel, dining, and accommodation [15][21] Group 2 - The article discusses the importance of expanding domestic demand, with a focus on consumption as a key driver of economic growth, emphasizing the need for a systematic approach to stimulate consumer spending [2][33] - Traditional methods like "national subsidies" and "holiday economy" have limitations, such as diminishing returns and concentrated spending periods, which "Su Super" aims to overcome by providing a sustainable and continuous consumption rhythm [7][10][11] - The league's integration of local cultural elements enhances its appeal and serves as a platform for city branding, leading to increased visibility and recognition for Jiangsu cities [19][21][24] Group 3 - The success of "Su Super" has inspired similar provincial football leagues across China, indicating a replicable model for stimulating local economies through sports events [29][30] - The article highlights the significant economic impact of these events, with examples of increased attendance and spending in other provinces, showcasing the potential for sports to drive economic development [30][32] - The ongoing support from government policies aimed at boosting consumption and promoting sports events aligns with the broader economic strategy of transitioning towards consumption-driven growth [34][35]

Core Points - The "Su Super" Jiangsu Provincial Urban Football League concluded on November 1, with Taizhou defeating Nantong 4-3 in a penalty shootout to win the championship [1] - The event attracted a record attendance of 62,329 spectators, highlighting the growing popularity of grassroots football in the region [1] - Over 500 players from various professions participated, demonstrating that football's appeal extends beyond professional arenas [1] Group 1 - The league featured 85 matches over 175 days, igniting enthusiasm for sports among the public [1] - Players included individuals from diverse backgrounds, such as youth coaches, programmers, and village officials, showcasing the inclusivity of the event [1] - The league's age limit allowed participants aged 16 to 40, with players like Dai Hu, a 39-year-old village party secretary, exemplifying the diverse age range [5] Group 2 - Players expressed personal growth and memorable experiences throughout the league, with many feeling a renewed sense of purpose and community [6][8] - The league served as a platform for players to reconnect with their passion for football, with several athletes sharing their journeys from obscurity to recognition [6][8] - Coaches noted the positive impact of the league on youth training, inspiring resilience and determination among young players [8]