原标题：千里之谊，始于"足下"：世界市长南京聊"苏超"、话情谊 19日下午，在南京参加"2025世界市长对话·南京"活动的世界各城市的市长们走进南京市雨花台中 学足球场，与学生守门员"过招"，感受"点球大战"的激情。"足球是世界通用语言"，多位市长在接受中 新网记者采访时说。 2025江苏省城市足球联赛(简称"苏超")火爆出圈，其上座率不断刷新中国业余足球赛事观赛人数的 新纪录。更重要的是，"苏超"已远远超出单纯体育赛事的范畴，演变为城市嘉年华，成为拉动地方经济 增长的新引擎。 "球赛结果并不重要，重要的是我们一同参与、彼此陪伴、相互了解。我们会意识到，踢球需要彼 此的配合与支持，而这正是促进人们和睦共处、共同成长的和平方式。"亚历山德罗·拉皮内塞认为。 来自埃及的穆罕默德·赫加吉(Mohamed Higazy)是第一次到访南京。他表示，自己看到了南京重视 教育、重视各类体育项目。"就像今天在雨花台中学看到的，这里场地设施完备，配备了优秀的教练团 队，我们在交流中获益颇多。" 目前，南京已创建全国青少年校园足球特色学校294所、江苏省足球后备人才示范学校10所。近五 年，南京市新扩建学校运动场地133.3万平 ...

Core Insights - The inaugural Jiangsu Urban Football League ("Su Chao") has demonstrated significant popularity, with 243.3 million attendees across 85 matches, averaging 28,600 spectators per match [1][3] - The league has stimulated local economies, generating 35.4 billion yuan in consumption and attracting 573.4 million visitors to 213 monitored key events in Jiangsu from January to September [3][16] - Jiangsu Province has introduced policies to enhance the sports economy, focusing on event supply, consumer potential, and industry chain development [3][5] Economic Impact - The "Su Chao" league has created a notable "ticket root economy," with a return of 7.3 yuan in surrounding consumption for every 1 yuan ticket sold [1] - The league's success has led to increased sales and foot traffic in key enterprises, with a 34% rise in sales and a 32% increase in visitor numbers in Nanjing during the league period [16] - The overall retail sales in Jiangsu reached 34,788 billion yuan from January to September, marking a 4.2% year-on-year growth, the highest in the country [16] Community Engagement - The league has fostered a surge in local sports participation, with increased enrollment in youth training programs and a rise in bookings for various sports facilities [18][21] - Jiangsu's cities are responding to the growing demand for sports facilities by accelerating the supply of sports venues, transforming previously unused spaces into recreational areas [21] Cultural Integration - The league has connected football with local culture and tourism, turning match tickets into "city friendship vouchers" that encourage visitors to explore the beauty of Jiangsu's cities [8] - Events like the "Oriental Night" concert in Changzhou, which attracted nearly 30,000 attendees, highlight the cultural synergy created by the league [10] Infrastructure Development - The establishment of over 400 "second venues" across Jiangsu allows fans to enjoy matches in public spaces, integrating viewing with shopping and dining experiences [12] - The league has spurred demand for innovative sports event formats and consumer-friendly initiatives, enhancing the overall spectator experience [5][14]

Core Insights - The "Su Super" league has ignited widespread enthusiasm for amateur football, attracting diverse participants and spectators, and achieving record attendance and engagement metrics [2][3][6] Group 1: Event Impact - The league has seen a peak attendance of over 62,000 for a single match and an average of over a million ticket requests per round, with hundreds of billions of views on short video platforms [2] - The league's affordable ticket prices, ranging from 5 to 20 yuan, and scheduling during holidays have made it accessible to a wide demographic [3][6] Group 2: Economic Effects - The "Su Super" has generated a leverage effect where 1 yuan spent on tickets leads to 7.3 yuan in surrounding consumption, with total consumption exceeding 38 billion yuan across multiple events [6] - The initiative has transformed ticket stubs into gateways for various local services, enhancing the overall economic ecosystem [11] Group 3: Governance and Community Engagement - The success of "Su Super" reflects a shift in governance from event organizers to ecosystem builders, with local governments acting as facilitators and supporters [7][8] - Governments have responded to community needs by improving facilities and services, such as upgrading venues and introducing special transport services for fans [9] Group 4: Cultural and Emotional Connection - The league emphasizes authenticity and emotional connection, allowing spectators to witness the genuine efforts of local players, which resonates with the public's desire for relatable experiences [3][10] - The initiative has fostered a sense of community, encouraging spectators to actively participate in maintaining cleanliness and contributing to a shared environment [10] Group 5: Future Opportunities - The model established by "Su Super" could be replicated in various forms, such as music festivals or community events, focusing on genuine engagement and service-driven approaches [13] - The league's success has opened avenues for attracting international interest and investment, showcasing the potential for local events to drive economic growth and enhance city branding [13]

Group 1 - The core viewpoint of the article is that the Jiangsu Provincial Urban Football League ("Su Super") has emerged as a phenomenon-level sports event IP, significantly contributing to consumer spending and economic growth [1][2][29] - "Su Super" provides a new approach to stimulate consumption by creating a high-frequency, high-attachment consumption scenario that encourages spending beyond just attending the matches [12][15][29] - The league has successfully attracted large audiences, with the final match drawing 62,329 spectators, and has led to increased spending in various sectors such as travel, dining, and accommodation [15][21] Group 2 - The article discusses the importance of expanding domestic demand, with a focus on consumption as a key driver of economic growth, emphasizing the need for a systematic approach to stimulate consumer spending [2][33] - Traditional methods like "national subsidies" and "holiday economy" have limitations, such as diminishing returns and concentrated spending periods, which "Su Super" aims to overcome by providing a sustainable and continuous consumption rhythm [7][10][11] - The league's integration of local cultural elements enhances its appeal and serves as a platform for city branding, leading to increased visibility and recognition for Jiangsu cities [19][21][24] Group 3 - The success of "Su Super" has inspired similar provincial football leagues across China, indicating a replicable model for stimulating local economies through sports events [29][30] - The article highlights the significant economic impact of these events, with examples of increased attendance and spending in other provinces, showcasing the potential for sports to drive economic development [30][32] - The ongoing support from government policies aimed at boosting consumption and promoting sports events aligns with the broader economic strategy of transitioning towards consumption-driven growth [34][35]

Core Points - The "Su Super" Jiangsu Provincial Urban Football League concluded on November 1, with Taizhou defeating Nantong 4-3 in a penalty shootout to win the championship [1] - The event attracted a record attendance of 62,329 spectators, highlighting the growing popularity of grassroots football in the region [1] - Over 500 players from various professions participated, demonstrating that football's appeal extends beyond professional arenas [1] Group 1 - The league featured 85 matches over 175 days, igniting enthusiasm for sports among the public [1] - Players included individuals from diverse backgrounds, such as youth coaches, programmers, and village officials, showcasing the inclusivity of the event [1] - The league's age limit allowed participants aged 16 to 40, with players like Dai Hu, a 39-year-old village party secretary, exemplifying the diverse age range [5] Group 2 - Players expressed personal growth and memorable experiences throughout the league, with many feeling a renewed sense of purpose and community [6][8] - The league served as a platform for players to reconnect with their passion for football, with several athletes sharing their journeys from obscurity to recognition [6][8] - Coaches noted the positive impact of the league on youth training, inspiring resilience and determination among young players [8]

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has gained significant popularity, with a ticket lottery rate of only 1.2% for the finals, indicating high demand and engagement from fans [1] - The league has transformed into a phenomenon, with regular season attendance reaching 2.1189 million and online viewership exceeding 1.735 billion [1] Group 1: Economic Impact - The "Su Super" has driven retail sales in Jiangsu, with key retail enterprises achieving sales of 11.64 billion yuan during match periods, a year-on-year increase of 34.7% [3] - The overall social retail sales in Jiangsu reached 3.47883 trillion yuan from January to September, growing by 4.2%, with the league contributing significantly to this growth [3] - Tourist attractions in host cities received 23.973 million visitors during match days, a 17.7% increase, with foreign visitors accounting for 13.703 million, up 23.5% [3] Group 2: Consumer Experience - The integration of sports events with tourism has created a new trend in the Chinese market, with initiatives like "ticket root discounts" enhancing the experience for attendees [3] - Shopping malls and commercial areas have reported over 20% increases in foot traffic and nearly 30% growth in experiential consumption on match days [2] - The "Su Super" has inspired other regions to adopt similar models, with over 10 provincial football leagues in China either ongoing or upcoming, aiming to boost local consumption [3][4] Group 3: Cultural and Social Influence - The league has become a cultural event, with large screens in commercial areas broadcasting matches, creating a festive atmosphere and attracting fans [2] - The emotional value and immersive experiences associated with sports events are reshaping consumer spending patterns, making sports a new engine for urban vitality [4]

Core Viewpoint - The sports economy is rapidly growing and becoming a new engine for consumption, with significant contributions from various local sports events and their integration with tourism and commercial activities [1][8]. Group 1: Sports Economy Growth - In the first half of 2025, key sports events in seven regions generated over 16 billion yuan in consumption, averaging over 30 million yuan per event [1][3]. - The "Su Super" (Jiangsu Province City Football League) has seen remarkable success, with 60 matches held and 1.494 million attendees, alongside 1.33 billion online views [3][4]. - The tourism, dining, and accommodation sectors related to "Su Super" generated 37.96 billion yuan in revenue, a year-on-year increase of 42.7% [3][4]. Group 2: Integration of Sports and Tourism - Local leagues like "Gan Super" (Jiangxi Province City Football Super League) and "Han Super" (Wuhan City Football Super League) are emerging, leveraging ticket sales to connect events with diverse consumption scenarios [5][6]. - "Gan Super" has effectively utilized social media, achieving over 610 million views on related topics, showcasing the potential for sports events to promote local tourism [5][6]. - Events are becoming platforms for cultural expression, as seen in "Gan Super," where local cultural elements are integrated into the sporting experience [6]. Group 3: Future Potential and Participation - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an annual growth rate of 10.3%, indicating substantial potential for further development [8][9]. - The marathon events have seen over 300 races and 3.2 million participants in the first half of 2025, with significant economic impacts, such as the 5.05 billion yuan generated during the Wuxi Marathon [9]. - The success of "Su Super" serves as a model for other cities, encouraging them to enhance their sports economy by optimizing event structures and improving participant experiences [9].

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has successfully engaged a large audience, with over 210,000 attendees across six home cities and numerous viewing points, showcasing the passion for grassroots football [1][2] - The league has seen a significant increase in attendance, with the average number of spectators rising from 18,000 at the opening match to over 60,000 for key matches, culminating in a total audience exceeding 1.3 million by the ninth round [2][3] - The league has become a cultural phenomenon, transcending local events to gain national attention, with social media engagement reaching over 29.34 billion views on Weibo and 280 billion on Douyin [5][6][7] Audience Engagement - The league's opening match attracted 18,000 spectators, but subsequent matches saw a dramatic increase, with the average attendance surpassing 25,000 by the fourth round and a record 60,633 for a match in Nanjing [2][3] - The league has effectively tapped into the public's desire for sportsmanship, with memorable moments such as a dramatic rain-soaked match and players demonstrating exceptional dedication [3][4] Player Diversity and Community Impact - Among the 516 players, 337 are amateur athletes, including students and workers, reflecting a diverse representation of the community and inspiring local engagement [4] - The league has facilitated opportunities for players, with at least 10 players gaining university admissions, symbolizing the intersection of sports and education [4] Economic and Cultural Influence - The league has stimulated local economies, with significant increases in tourism and consumer spending during match weekends, generating approximately 38 billion yuan in revenue over the first six rounds [8][9] - The integration of viewing experiences into local culture, such as "second site" viewing areas, has transformed match days into community festivals, enhancing local business and social interaction [8][9] Operational Improvements - The league has shown responsiveness to audience feedback, improving venue capacities and public services, and implementing measures to enhance the spectator experience [9] - The establishment of a feedback loop through the Jiangsu 12345 hotline has been recognized as a significant step in community engagement, reinforcing the league's commitment to serving the public [9]

Core Viewpoint - The Jiangsu Provincial Urban Football League, known as "Su Super," has gained immense popularity, becoming a new peak for amateur football events in China, attracting record audiences and transforming into a significant cultural and marketing phenomenon for Jiangsu's tourism and local identity [1][6]. Group 1: Experience Economy - The rise of the experience economy is highlighted, where creating rich and engaging experiences is essential for businesses to thrive, especially among younger generations [2][3]. - "Su Super" exemplifies the experience economy by offering authentic and grassroots football experiences, contrasting with polished professional leagues [3][4]. Group 2: Engagement and Participation - The league fosters a participatory culture, allowing fans to engage actively, from creating content to even playing, thus enhancing the viewing experience [5][9]. - The emotional connection between players and spectators is emphasized, as the league creates a collective experience rather than a spectator event [4][5]. Group 3: City Branding and Cultural Identity - The league serves as a powerful tool for city branding, transforming local culture into a narrative medium that strengthens community identity and pride [6][8]. - Each team represents its city, incorporating local cultural elements into their branding, which enhances local recognition and emotional ties [8][9]. Group 4: Digital and Social Media Impact - The league's popularity is amplified through digital platforms and meme culture, turning matches into viral content that attracts broader audiences [10]. - The ability to create shareable moments and engage in social media discussions has made "Su Super" a significant player in the digital landscape [10].

Group 1 - The core viewpoint is that the rapid rise of grassroots football events like the Jiangsu Province Urban Football League ("Su Chao") is creating new economic opportunities and serving as a model for developing sports event economies [1][2]. - The sports industry, including event economics, is increasingly important for urban optimization, rural revitalization, regional development, and the integration of culture, tourism, and sports [2]. - In 2023, the total scale of China's sports industry reached 3.67 trillion yuan, accounting for 1.15% of GDP, highlighting its role in driving domestic demand and stabilizing growth [2]. Group 2 - Major sports events are concentrated in developed regions like the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei, while large events are scarce in central and western regions, indicating an imbalance in development [3]. - There is a need to enhance the brand cultural value of sports events and convert the "traffic" generated by these events into social and economic benefits [3]. - Recommendations include optimizing policy effectiveness, increasing the supply of quality events, and developing a competitive sports event enterprise system with independent intellectual property rights [3]. Group 3 - Innovation-driven approaches are necessary, including building collaborative governance models among government, society, and enterprises, and integrating sports, culture, and tourism [4]. - The aim is to enhance public emotional recognition of sports events and promote health and enjoyment through various innovative consumption scenarios [4]. - Activities such as "sports events in scenic areas, streets, and business districts" and "traveling with events" are proposed to create new consumption scenes and meet diverse public sports consumption needs [4].