Core Viewpoint - The sports economy is rapidly growing and becoming a new engine for consumption, with significant contributions from various local sports events and their integration with tourism and commercial activities [1][8]. Group 1: Sports Economy Growth - In the first half of 2025, key sports events in seven regions generated over 16 billion yuan in consumption, averaging over 30 million yuan per event [1][3]. - The "Su Super" (Jiangsu Province City Football League) has seen remarkable success, with 60 matches held and 1.494 million attendees, alongside 1.33 billion online views [3][4]. - The tourism, dining, and accommodation sectors related to "Su Super" generated 37.96 billion yuan in revenue, a year-on-year increase of 42.7% [3][4]. Group 2: Integration of Sports and Tourism - Local leagues like "Gan Super" (Jiangxi Province City Football Super League) and "Han Super" (Wuhan City Football Super League) are emerging, leveraging ticket sales to connect events with diverse consumption scenarios [5][6]. - "Gan Super" has effectively utilized social media, achieving over 610 million views on related topics, showcasing the potential for sports events to promote local tourism [5][6]. - Events are becoming platforms for cultural expression, as seen in "Gan Super," where local cultural elements are integrated into the sporting experience [6]. Group 3: Future Potential and Participation - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an annual growth rate of 10.3%, indicating substantial potential for further development [8][9]. - The marathon events have seen over 300 races and 3.2 million participants in the first half of 2025, with significant economic impacts, such as the 5.05 billion yuan generated during the Wuxi Marathon [9]. - The success of "Su Super" serves as a model for other cities, encouraging them to enhance their sports economy by optimizing event structures and improving participant experiences [9].

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has successfully engaged a large audience, with over 210,000 attendees across six home cities and numerous viewing points, showcasing the passion for grassroots football [1][2] - The league has seen a significant increase in attendance, with the average number of spectators rising from 18,000 at the opening match to over 60,000 for key matches, culminating in a total audience exceeding 1.3 million by the ninth round [2][3] - The league has become a cultural phenomenon, transcending local events to gain national attention, with social media engagement reaching over 29.34 billion views on Weibo and 280 billion on Douyin [5][6][7] Audience Engagement - The league's opening match attracted 18,000 spectators, but subsequent matches saw a dramatic increase, with the average attendance surpassing 25,000 by the fourth round and a record 60,633 for a match in Nanjing [2][3] - The league has effectively tapped into the public's desire for sportsmanship, with memorable moments such as a dramatic rain-soaked match and players demonstrating exceptional dedication [3][4] Player Diversity and Community Impact - Among the 516 players, 337 are amateur athletes, including students and workers, reflecting a diverse representation of the community and inspiring local engagement [4] - The league has facilitated opportunities for players, with at least 10 players gaining university admissions, symbolizing the intersection of sports and education [4] Economic and Cultural Influence - The league has stimulated local economies, with significant increases in tourism and consumer spending during match weekends, generating approximately 38 billion yuan in revenue over the first six rounds [8][9] - The integration of viewing experiences into local culture, such as "second site" viewing areas, has transformed match days into community festivals, enhancing local business and social interaction [8][9] Operational Improvements - The league has shown responsiveness to audience feedback, improving venue capacities and public services, and implementing measures to enhance the spectator experience [9] - The establishment of a feedback loop through the Jiangsu 12345 hotline has been recognized as a significant step in community engagement, reinforcing the league's commitment to serving the public [9]

Core Viewpoint - The Jiangsu Provincial Urban Football League, known as "Su Super," has gained immense popularity, becoming a new peak for amateur football events in China, attracting record audiences and transforming into a significant cultural and marketing phenomenon for Jiangsu's tourism and local identity [1][6]. Group 1: Experience Economy - The rise of the experience economy is highlighted, where creating rich and engaging experiences is essential for businesses to thrive, especially among younger generations [2][3]. - "Su Super" exemplifies the experience economy by offering authentic and grassroots football experiences, contrasting with polished professional leagues [3][4]. Group 2: Engagement and Participation - The league fosters a participatory culture, allowing fans to engage actively, from creating content to even playing, thus enhancing the viewing experience [5][9]. - The emotional connection between players and spectators is emphasized, as the league creates a collective experience rather than a spectator event [4][5]. Group 3: City Branding and Cultural Identity - The league serves as a powerful tool for city branding, transforming local culture into a narrative medium that strengthens community identity and pride [6][8]. - Each team represents its city, incorporating local cultural elements into their branding, which enhances local recognition and emotional ties [8][9]. Group 4: Digital and Social Media Impact - The league's popularity is amplified through digital platforms and meme culture, turning matches into viral content that attracts broader audiences [10]. - The ability to create shareable moments and engage in social media discussions has made "Su Super" a significant player in the digital landscape [10].

Group 1 - The core viewpoint is that the rapid rise of grassroots football events like the Jiangsu Province Urban Football League ("Su Chao") is creating new economic opportunities and serving as a model for developing sports event economies [1][2]. - The sports industry, including event economics, is increasingly important for urban optimization, rural revitalization, regional development, and the integration of culture, tourism, and sports [2]. - In 2023, the total scale of China's sports industry reached 3.67 trillion yuan, accounting for 1.15% of GDP, highlighting its role in driving domestic demand and stabilizing growth [2]. Group 2 - Major sports events are concentrated in developed regions like the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei, while large events are scarce in central and western regions, indicating an imbalance in development [3]. - There is a need to enhance the brand cultural value of sports events and convert the "traffic" generated by these events into social and economic benefits [3]. - Recommendations include optimizing policy effectiveness, increasing the supply of quality events, and developing a competitive sports event enterprise system with independent intellectual property rights [3]. Group 3 - Innovation-driven approaches are necessary, including building collaborative governance models among government, society, and enterprises, and integrating sports, culture, and tourism [4]. - The aim is to enhance public emotional recognition of sports events and promote health and enjoyment through various innovative consumption scenarios [4]. - Activities such as "sports events in scenic areas, streets, and business districts" and "traveling with events" are proposed to create new consumption scenes and meet diverse public sports consumption needs [4].

Core Viewpoint - The rise of the Jiangsu Urban Football League, known as "Su Chao," has transformed from a local event to a nationwide sensation, driven by cultural consumption trends and community engagement [2][6][44]. Group 1: Cultural Consumption Trends - The first half of the year saw "Su Chao," "Ningbo Super," and "LABUBU" emerge as top cultural consumption trends, highlighting the importance of spectacle, topic engagement, and emerging consumer sentiments [2]. - "Su Chao" has captivated audiences, with its appeal rooted in the excitement of local rivalries and community pride, reflecting a deeper cultural connection beyond just sports [6][9]. Group 2: Key Events and Milestones - The inaugural Jiangsu Football Development Key Cities Competition took place on November 17, 2024, marking the beginning of "Su Chao" [19]. - The league officially launched on May 10, 2025, with the first match attracting 18,000 spectators, indicating strong local interest [19][20]. - By the third round of matches, attendance surged, with a record 60,396 spectators at a match on July 5, 2025, showcasing the league's growing popularity [40]. Group 3: Marketing and Sponsorship - The league's marketing strategy included a low ticket price, making matches accessible and appealing to a broader audience, which contributed to its initial success [20]. - Major sponsorship deals were secured, with companies like JD.com and Yili becoming official sponsors, further enhancing the league's visibility and commercial viability [31]. Group 4: Community Engagement and Cultural Impact - The league has become a platform for local cultural expression, with events incorporating regional traditions and community participation, thus fostering a sense of belonging among fans [26][42]. - The narrative surrounding "Su Chao" emphasizes not just competition but also the celebration of local identity and community spirit, resonating with a wide audience [44][45].

Core Insights - The article highlights the rapid growth and popularity of the Jiangsu Urban Football League (苏超), which has attracted significant attendance and engagement, surpassing traditional professional leagues in China [1][2][4] - The league's unique structure, allowing for a mix of amateur and professional players, has fostered community involvement and a grassroots approach to football, contributing to its success [2][7][21] - The financial impact of the league is notable, with a projected total output value of 850 billion RMB for the Chinese football industry by 2024, reflecting a 42% increase since 2020 [1][20] Attendance and Engagement - The Jiangsu Urban Football League has seen record attendance, with the latest match drawing 60,396 spectators, setting a new record for amateur football events in China [1] - The league's matches have generated significant online engagement, with the hashtag related to the league amassing 3.82 billion views on Douyin [4][7] - A survey indicated that 95.2% of Jiangsu residents are aware of the league, with nearly 80% of followers being non-football fans, showcasing its broad appeal [7][8] Economic Impact - The league has stimulated local economies, with surrounding businesses experiencing a 305% increase in revenue due to match-related activities [1] - Ticket sales have been innovative, with prices as low as 10 RMB, making matches accessible and encouraging family participation [7][9] - The league's broadcasting strategy includes partnerships with major platforms like CCTV and local media, enhancing its visibility and reach [9][11] Sponsorship and Commercialization - The league has attracted a diverse range of sponsors, with 21 companies, including major brands like JD.com and Yili, participating in the sponsorship ecosystem [20] - Sponsorship prices have surged, with official sponsorship seats reaching 3 million RMB, indicating strong market interest [20] - The league's unique marketing strategies, such as themed promotions and community engagement, have proven effective in enhancing brand visibility and consumer interaction [11][21] Cultural and Community Impact - The league has successfully integrated local culture into its events, fostering a sense of community and regional pride among spectators [7][21] - The participation of local residents as players and fans has created a relatable and engaging atmosphere, breaking down barriers between professional and amateur football [2][8] - The league's approach aligns with national sports development goals, positioning it as a model for future urban football initiatives across China [20][21]

Core Insights - The Jiangsu Urban Football League ("Su Super") has successfully garnered public attention and reputation, evolving from an event to a significant economic driver for the region [1][2] - The league's innovative communication strategies have led to extensive reach, with over 11 billion views on related topics across short video platforms [1] - A significant majority of residents (95.2%) are aware of "Su Super," with a notable portion being non-traditional football fans, indicating a broadening appeal [1] Group 1: Public Engagement - The league has transformed from a mere sporting event to a vibrant representation of Jiangsu's economic potential [1] - The communication matrix includes both official promotion and grassroots content creation, resulting in a "viral" effect [1] - Short video platforms, particularly Douyin, are the primary channels for residents to learn about "Su Super," with 79.6% citing this as their source [1] Group 2: Economic Impact - The league is seen as a new engine for urban consumption, with over 80.4% of residents acknowledging its positive impact on daily life and spending [2] - A majority of residents (58.9%) plan to increase spending on sports-related activities due to "Su Super," while 65.5% anticipate higher cultural tourism expenditures [2] - Nearly 90% of residents recognize the league's contribution to economic growth, particularly in boosting the restaurant and accommodation sectors [2]

Core Insights - The "Su Super" league has gained significant popularity, with over 180,000 attendees in the latest round of matches, averaging 30,826 spectators per game, indicating a strong community support for local football [1][2] - The league's affordable ticket prices and community engagement initiatives, such as recruiting local volunteers, have contributed to its success and accessibility [3][5] - The integration of sports with tourism has proven beneficial, with cities like Nantong seeing substantial visitor numbers and economic impact from hosting matches [3][4] Group 1 - The "Su Super" league has set a new record for single-match attendance, with 43,617 spectators at a game, showcasing the growing interest in local football [1][2] - The league's matches have become a popular summer activity for families, with parents planning outings around attending games [2][3] - The league's ability to attract large crowds even in adverse weather conditions demonstrates the strong community spirit and dedication of fans [4] Group 2 - Local governments are recognizing the potential of grassroots football, with cities like Changzhou planning to enhance youth football development and community sports activities [6] - The national government is also supportive, indicating a push for policies that promote sports events as a means to boost cultural and tourism activities [6] - The success of the "Su Super" league highlights the importance of community engagement in sports, contrasting with the traditional focus on professional leagues [6]

Core Viewpoint - The rising popularity of the Jiangsu Province Urban Football League ("Su Super") reflects the public's enthusiasm for diverse sports events and highlights the potential for growth in China's sports and cultural tourism industries [1][3]. Group 1: Government Initiatives - The National Development and Reform Commission (NDRC) plans to enhance the public sports service system and promote high-quality outdoor sports development, focusing on three key areas: expanding fitness facilities, accelerating outdoor sports growth, and integrating sports with cultural tourism [1][2]. - The NDRC will support local governments in planning and constructing sports facilities in densely populated areas to improve accessibility and convenience for community sports participation [2]. Group 2: Economic Impact - The "Su Super" league is expected to generate over 300 million yuan in comprehensive economic benefits for the season, indicating its significant impact beyond traditional sports events [3]. - The league's success has led to increased public participation in sports and has positively influenced the cultural and tourism sectors, showcasing local culture and cuisine [3][4]. Group 3: Future Development - Experts suggest that the "Su Super" league serves as a model for promoting economic and social development through sports, emphasizing the need for sustainable development and the potential for replicating its success in other regions [4]. - The league is seen as a platform to enhance community engagement and stimulate local economies by integrating sports with cultural and tourism activities [3][4].

Core Viewpoint - The National Development and Reform Commission (NDRC) aims to enhance the attractiveness and comprehensive value of sports events, promoting the integration of sports, culture, and tourism to stimulate economic growth through these activities [1][3]. Group 1: Sports Event Development - The Jiangsu Province Urban Football League ("Su Super") has gained significant popularity, reflecting the public's high demand for diverse and community-oriented sports events [2][4]. - The NDRC plans to focus on three key areas: expanding public fitness spaces, promoting high-quality outdoor sports development, and innovating the integration of sports with cultural tourism [2][3]. Group 2: Economic Impact - The "Su Super" is expected to generate over 300 million yuan in comprehensive economic benefits for the season, indicating its substantial impact beyond traditional sports events [3][4]. - The event has enhanced public participation in sports and has positively influenced the cultural and tourism sectors, showcasing the potential for economic development through sports [4]. Group 3: Policy and Infrastructure Support - The NDRC will support local governments in planning and constructing accessible sports facilities in densely populated areas to meet community fitness needs [3]. - Policies have been introduced to build a higher-level public fitness service system and improve infrastructure for outdoor sports and tourism, creating new consumption growth points [2][3].