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拉芳实力诠释:中国强韧护发第一品牌!入选“2025向上品牌TOP榜”!
Jin Tou Wang· 2025-06-19 00:26
Core Insights - Lafang has been recognized as a leading brand in the domestic personal care sector, making it to the "2025 Upward Brand TOP100" list, reflecting strong market and consumer recognition of its brand upgrade and quality improvement efforts [1][20]. Group 1: Brand Quality and Innovation - Lafang has maintained a commitment to high-quality domestic products, investing nearly 30 years in research and development, adhering to the principle of "technology for good" [3][20]. - The brand has collaborated with top Chinese research institutions to overcome significant technical challenges in the personal care industry, achieving breakthroughs in various key technologies [3][14]. - Lafang's flagship product, the "Lafang Hair Core Repair Series," has set a world record for "strong hair," establishing itself as a global quality benchmark in the personal care sector [5][20]. Group 2: Strategic Partnerships and Marketing - In the past six months, Lafang has made significant brand advancements by becoming the official partner of the Chinese National Diving Team and announcing actor Ren Jialun as its brand ambassador, showcasing its market insight and long-term strategic vision [8][10]. - The partnership with the diving team aligns with Lafang's commitment to precision and quality, enhancing its brand image through association with top-tier sports events [10][12]. - Lafang's participation in the 2025 World Swimming Federation Diving World Cup as an official partner signifies a new era of sports marketing for personal care brands [10][12]. Group 3: Reconstructing Brand Value - Lafang's journey represents a deeper reconstruction of the value of domestic brands, successfully challenging the stereotype of domestic personal care products as "cheap" and "basic" [20][22]. - The brand has demonstrated that domestic products can offer world-class quality, driven by strong technological capabilities and a keen understanding of evolving consumer demands [22]. - Lafang's strategic focus on quality, brand enhancement, and value reconstruction positions it favorably in a competitive market, allowing it to navigate towards broader opportunities [22].