Core Insights - Lafang has been recognized as a leading brand in the domestic personal care sector, making it to the "2025 Upward Brand TOP100" list, reflecting strong market and consumer recognition of its brand upgrade and quality improvement efforts [1][20]. Group 1: Brand Quality and Innovation - Lafang has maintained a commitment to high-quality domestic products, investing nearly 30 years in research and development, adhering to the principle of "technology for good" [3][20]. - The brand has collaborated with top Chinese research institutions to overcome significant technical challenges in the personal care industry, achieving breakthroughs in various key technologies [3][14]. - Lafang's flagship product, the "Lafang Hair Core Repair Series," has set a world record for "strong hair," establishing itself as a global quality benchmark in the personal care sector [5][20]. Group 2: Strategic Partnerships and Marketing - In the past six months, Lafang has made significant brand advancements by becoming the official partner of the Chinese National Diving Team and announcing actor Ren Jialun as its brand ambassador, showcasing its market insight and long-term strategic vision [8][10]. - The partnership with the diving team aligns with Lafang's commitment to precision and quality, enhancing its brand image through association with top-tier sports events [10][12]. - Lafang's participation in the 2025 World Swimming Federation Diving World Cup as an official partner signifies a new era of sports marketing for personal care brands [10][12]. Group 3: Reconstructing Brand Value - Lafang's journey represents a deeper reconstruction of the value of domestic brands, successfully challenging the stereotype of domestic personal care products as "cheap" and "basic" [20][22]. - The brand has demonstrated that domestic products can offer world-class quality, driven by strong technological capabilities and a keen understanding of evolving consumer demands [22]. - Lafang's strategic focus on quality, brand enhancement, and value reconstruction positions it favorably in a competitive market, allowing it to navigate towards broader opportunities [22].

Core Viewpoint - The collaboration between LaFang and actor Ren Jialun aims to enhance the brand's image and reinforce its positioning as a "strong and resilient choice" in the hair care industry, leveraging Ren's positive public persona and professional achievements [1][3]. Group 1: Brand Collaboration - LaFang has appointed Ren Jialun as its new brand ambassador, emphasizing the theme "Hair shines, enjoy fragrance" to showcase its technological strength and brand warmth developed over more than 20 years in the hair care sector [1]. - The partnership is seen as a significant upgrade to LaFang's brand image and a demonstration of confidence in its product capabilities [3]. Group 2: Product Innovation - LaFang has introduced the "Hair Core Repair Series," which utilizes its self-developed "6th Generation Smart Peptide Hair Core Repair Technology" and incorporates Chinese ingredients like coffee elastic protein peptide [5][8]. - This technology allows for multi-dimensional precise repair of hair, making it resilient enough to withstand over one million physical stretches, earning a world record certification in March [8]. Group 3: Quality Assurance - LaFang is the first in the industry to adopt pharmaceutical standards in production and has established a fully integrated smart factory in collaboration with global companies like Siemens and Huawei [6]. - The company has created a nationally recognized laboratory for product quality testing, ensuring that "LaFang products" are synonymous with high quality [6]. Group 4: Consumer Engagement - The new product series not only strengthens hair but also addresses consumer needs for dandruff control and oil management, featuring fragrances inspired by traditional Chinese culture [10]. - LaFang aims to reach diverse consumer demographics through Ren Jialun's influence on social media, enhancing the recognition of the brand as a "national leader in hair care" [12].