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“国际工程市场开发程序七步法”直播课圆满收官:聚焦实战,赋能海外工程人才成长
Sou Hu Cai Jing· 2025-05-21 14:20
Core Insights - The first live course of the "Practical Training Camp for Overseas Engineering Talents under the New International Situation" was successfully held on May 20, 2025, focusing on the "Seven-Step Method for International Engineering Market Development" [1][17] - The course was led by industry expert Wang, who provided a comprehensive analysis of the core logic and practical processes involved in international engineering market development [2][17] Group 1: Professional Instruction and Knowledge Framework - Wang, a professor-level senior engineer with over 30 years of project experience, emphasized the "2W1H" (What, Why, How) framework to outline the core logic of international engineering market development [2] - The course established foundational concepts, defining the international engineering market and its development as essential for meeting market demands and securing international engineering orders [3][4] Group 2: Detailed Seven-Step Process - The course detailed the "Seven-Step Method" for international engineering market development, which includes setting up market development offices, understanding local market conditions, and establishing market relationships [6][12] - Key steps include: 1. Setting up market development offices with compliance to local laws and company needs [6] 2. Familiarizing with local market conditions through political, economic, and competitive analysis [6] 3. Building relationships with various stakeholders to enhance market presence [6][7] 4. Acquiring project information through various development methods [7] 5. Identifying target projects based on credibility and feasibility assessments [8] 6. Tracking and developing target projects through a structured approach [8] 7. Participating in bidding and pricing strategies tailored to project types [8] Group 3: Practical Value and Student Feedback - The course integrated numerous real-life case studies, enhancing the practical applicability of the theoretical content [12] - Feedback from participants indicated that 95% found the course content practical and relevant to their work, with many appreciating the clarity and applicability of the "Seven-Step Method" [14] Group 4: Future Course Structure - This course serves as a foundation for subsequent sessions that will cover international engineering contract management, design control, cost management, HSE management, and cross-cultural communication [15] - The upcoming courses aim to create a comprehensive knowledge system that spans market development to operational support [15] Group 5: Conclusion and Opportunities - The successful launch of the "Seven-Step Method for International Engineering Market Development" marks the beginning of a series of training sessions aimed at equipping professionals with actionable methodologies for navigating the international engineering landscape [17] - The program is designed to help individuals and companies effectively position themselves in the overseas engineering market, leveraging expert knowledge and practical insights [17]