Core Insights - Crowdfunding in publishing is a new model where authors or publishers raise funds from the public to support book creation, production, and distribution, but issues like product discrepancies and delayed deliveries pose challenges to its growth [1][2][4] Group 1: Characteristics of Crowdfunding - Scarcity and interactivity are key features of crowdfunding projects, offering unique versions of books that are not available through other channels [2][3] - Readers can access books at lower prices and receive additional rewards, enhancing the appeal of crowdfunding [2][3] Group 2: Challenges in Crowdfunding - Many backers have experienced discrepancies between promised and delivered products, leading to dissatisfaction [5][6] - Delays in delivery can extend beyond six months to a year, negatively impacting the purchasing experience [5] - High prices for some crowdfunding projects deter potential buyers, especially when compared to later standard editions [6] Group 3: Importance of Brand Building - The credibility of crowdfunding projects often hinges on the background and past performance of the initiators, with established publishers seen as more reliable [7] - Building a strong brand and maintaining quality across all aspects of the project are essential for success [7][8] - There is a growing need for content diversity in crowdfunding projects, with a focus on quality and originality rather than merely repackaging existing works [8]