本届年会以"融合创生态 出版焕新颜"为主题。北京联合出版公司常务副总编辑刘凯表示，作为2026年 伊始的首场行业展会，年会集中展示了2025年以来出版业在全民阅读推进、融合数智化转型、产业经济 赋能等领域的创新实践成果，选题圈层化、产品场景化和服务延展化的行业趋势在本届年会中得到集中 体现，反映出版单位正由单纯的内容传播方，向知识服务与文化生态构建者转型。 告别粗放模式，从人群、兴趣、需求等维度精准定位，让内容供给与读者需求实现高效匹配，是本届年 会传递的新趋势。"在内容质量、思想厚度和社会价值上经得起实践检验的选题和产品，才能真正回应 行业新趋势。"北京华景时代文化传媒有限公司总裁刘雅文介绍，华景时代的《大河奔流：中国共产党 人的精神故事》通过文学化、故事化的表达方式书写中国共产党的精神之源；《中国共产党与中国革 命》引入大量档案史料，系统梳理中国共产党领导中国革命的重要历史节点和关键事件，引导读者走进 历史现场。 针对青少年群体，北京联合天畅文化传播有限公司推出《动物大爆炸第二辑》，以160多种动物的趣味 科普为核心，用"漫画+解读"的形式贴合少儿阅读习惯，累计销量突破3万套。 中新网北京1月7日电 (记 ...

数字阅读的蓬勃发展带动了数字出版产业的繁荣。由中国音像与数字出版协会发布的《2024年度中国数 字阅读报告》显示，2024年，我国数字阅读市场总体营收规模为661.41亿元，同比增长16.65%。数据不 仅体现了数字出版产业的强劲发展势头，更反映出市场对数字阅读内容的旺盛需求。 出版融合发展也呈现出快速发展的良好态势。据统计，2024年，出版融合发展收入总计97.24亿元，较 2021年增长19.1%。出版融合发展打破了传统出版与数字出版的界限，实现了内容、渠道、技术等多方 面的深度融合，为数字出版产业注入新活力。 2025年的阅读消费市场呈现融合发展新场景。AI赋能让数字阅读体验持续优化，形成覆盖全年龄段、 全场景的阅读生态；网络文学与微短剧深度融合，更多出版机构积极推动优质内容与影视、短剧等相互 转化；文创等图书周边消费品为图书IP跨界延伸提供了巨大空间。图书消费正在塑造融合发展新生态。 数字阅读增长快 随着智能手机、平板电脑、电子阅读器等电子设备广泛普及，数字阅读给读者带来随时随地的阅读便 利，旅行、通勤等碎片化场景也能轻松满足阅读需求。数字阅读平台不仅能提供海量内容，还通过算法 精准推荐，为用户匹配阅 ...

记者12月25日获悉，国家新闻出版署近日印发通知，组织实施2026年度出版融合发展工程。2026年 度出版融合发展工程聚焦出版深度融合发展的关键环节，主要开展出版融合发展重点项目推介培育、优 秀人才培养锻造、关键问题深化研究等工作，以重点项目、优秀人才、研究成果合力支撑出版深度融合 发展。 通知指出，出版融合发展重点项目鼓励申报纸数融合读物、数智型出版产品、自有新媒体运营渠 道、数字设施建设服务等类型项目，其他创新型出版融合发展项目也可申报。2026年度出版融合发展工 程将对内容优质、模式新颖、效益良好、技术领先，特别是应用生成式人工智能等前沿技术成效显著的 项目予以重点考虑。对入选的出版融合发展重点项目，将组织开展培育推广，孵化打造一批优质融合 IP。 通知提出，对出版融合发展骨干人才和行业新秀组织进行集中培养和分类打造，努力发现和造就一 批有文化懂出版、创新创造能力突出的出版融合发展领军人才。深化研究出版融合发展关键问题，支持 有关出版智库立足出版融合发展最新实践，在深入调研基础上编写新一年度中国出版融合发展报告，鼓 励出版智库、高校、研究机构聚焦 制约 出版深度融合发展的瓶颈问题，深入剖析问题症结，有效 ...

Core Insights - The 5G Silk Road Digital Cultural Service Platform developed by Shaanxi Xinhua Publishing Media Group has been selected as one of the 40 key projects for the 2025 National Publishing Integration Development Program, highlighting its significance in promoting cultural exchange and digital integration [1][2] Group 1: Project Overview - The selected 40 key projects are categorized into five types: promoting Chinese culture, empowering innovation in various industries, supporting youth health, modernizing education services, and exploring artificial intelligence applications [1] - The 5G Silk Road Digital Cultural Service Platform utilizes high-speed, low-latency, and high-density features of 5G technology, focusing on 22 World Cultural Heritage sites along the Silk Road in China [1] Group 2: Company Strategy - The Shaanxi Xinhua Publishing Media Group's selection for the key project reflects its successful efforts in promoting publishing integration in recent years [2] - The company plans to accelerate its transformation towards digital integration and cross-industry collaboration to foster new high-quality development momentum [2]

Core Insights - Crowdfunding in publishing is a new model where authors or publishers raise funds from the public to support book creation, production, and distribution, but issues like product discrepancies and delayed deliveries pose challenges to its growth [1][2][4] Group 1: Characteristics of Crowdfunding - Scarcity and interactivity are key features of crowdfunding projects, offering unique versions of books that are not available through other channels [2][3] - Readers can access books at lower prices and receive additional rewards, enhancing the appeal of crowdfunding [2][3] Group 2: Challenges in Crowdfunding - Many backers have experienced discrepancies between promised and delivered products, leading to dissatisfaction [5][6] - Delays in delivery can extend beyond six months to a year, negatively impacting the purchasing experience [5] - High prices for some crowdfunding projects deter potential buyers, especially when compared to later standard editions [6] Group 3: Importance of Brand Building - The credibility of crowdfunding projects often hinges on the background and past performance of the initiators, with established publishers seen as more reliable [7] - Building a strong brand and maintaining quality across all aspects of the project are essential for success [7][8] - There is a growing need for content diversity in crowdfunding projects, with a focus on quality and originality rather than merely repackaging existing works [8]

Core Viewpoint - The company is preparing for its 2024 annual shareholders' meeting, focusing on maintaining shareholder rights and ensuring a transparent and orderly process for decision-making and voting [1][2]. Group 1: Meeting Details - The annual shareholders' meeting is scheduled for June 30, 2025, at 14:30 in the company's conference room [3]. - Voting will be conducted through both on-site and online methods, with each share granting one vote [2][3]. Group 2: Company Performance - In 2024, the company published a total of 21,000 titles, including over 8,000 new books, maintaining a reprint rate of approximately 60% [7]. - The company achieved a total revenue of approximately 6.12 billion yuan, a decrease of 2.84% compared to the previous year [26]. - The net profit attributable to shareholders decreased by 33.41% to 644 million yuan, while the net profit excluding non-recurring items increased by 11.3% to 623 million yuan [29]. Group 3: Strategic Initiatives - The company is enhancing its publishing capabilities by expanding its thematic publishing and digital resource development, with over 500 titles in its thematic publishing database [6][9]. - The company is actively promoting its publications internationally, with approximately 900 copyright outputs and participation in national cultural export projects [9][23]. Group 4: Financial Health - As of the end of 2024, the company's total assets reached approximately 16.10 billion yuan, a 3.05% increase year-on-year, while net assets grew by 3.36% to 10.67 billion yuan [25][29]. - The company plans to distribute a cash dividend of 1.02 yuan per share, totaling approximately 194 million yuan [19].

Core Viewpoint - The publishing industry is exploring deep integration with artificial intelligence to enhance its value and adapt to the digital age, as discussed at the 2025 Cultural Power Construction Summit Forum in Shenzhen [1]. Group 1: Integrated Development Mechanism - The integration of publishing is a common topic, but the mechanisms to promote this integration remain challenging [2]. - Experts emphasize the need for traditional publishing to embrace digital innovations and collaborate with leading tech companies [2]. - Successful integration requires a focus on market demands, resource consolidation, and leveraging existing strengths [3][4]. Group 2: Innovative Project Development - There is a growing demand for diverse and scenario-based publishing content, necessitating innovative approaches to create impactful integrated publishing projects [5]. - Publishers should transition from traditional content providers to knowledge service organizations driven by new technologies [6]. - The focus should be on high-quality content and the integration of technology to enhance educational publishing [7]. Group 3: Talent Development - The lack of talent who understand both publishing rules and digital technologies is a significant bottleneck for the industry [9]. - Practical experience is essential for developing talent capable of navigating the challenges of integrated publishing [10]. - The industry needs to cultivate a new generation of professionals who can effectively utilize AI and technology in publishing [11][12].

Core Insights - The forum emphasized the importance of integrating technology, platforms, and ecosystems to drive the sustainable development of the publishing industry [2][3] - Industry leaders highlighted the need for a user-centered approach and breaking down barriers to create a symbiotic mechanism for publishing integration [2][3] Group 1: Integration and Innovation - Publishing integration requires a technology-driven approach and the formation of an independent innovation chain to build a sustainable publishing ecosystem [2] - The core idea behind integration is to identify applicable technologies and construct a digital foundation and innovation system tailored to the industry [2][3] - The integration of publishing is seen as a systematic reconstruction of the industry chain, management chain, and talent chain, focusing on the holistic layout of content, technology, scenarios, and applications [3] Group 2: Strategic Focus - The integration strategy should be grounded in actual conditions, leveraging policy opportunities and focusing on resource integration and practical applications for sustainable development [2][3] - A user-centered approach, driven by scenarios and supported by ecosystems, is essential for breaking the traditional single-form publishing model and achieving a cyclical industry growth [2][3] - Mechanism innovation is crucial for reconstructing the traditional publishing ecosystem and creating a new operational system for the digital age, emphasizing the importance of content and resource advantages [3]