Core Insights - Crowdfunding in publishing is a new model where authors or publishers raise funds from the public to support book creation, production, and distribution, but issues like product discrepancies and delayed deliveries pose challenges to its growth [1][2][4] Group 1: Characteristics of Crowdfunding - Scarcity and interactivity are key features of crowdfunding projects, offering unique versions of books that are not available through other channels [2][3] - Readers can access books at lower prices and receive additional rewards, enhancing the appeal of crowdfunding [2][3] Group 2: Challenges in Crowdfunding - Many backers have experienced discrepancies between promised and delivered products, leading to dissatisfaction [5][6] - Delays in delivery can extend beyond six months to a year, negatively impacting the purchasing experience [5] - High prices for some crowdfunding projects deter potential buyers, especially when compared to later standard editions [6] Group 3: Importance of Brand Building - The credibility of crowdfunding projects often hinges on the background and past performance of the initiators, with established publishers seen as more reliable [7] - Building a strong brand and maintaining quality across all aspects of the project are essential for success [7][8] - There is a growing need for content diversity in crowdfunding projects, with a focus on quality and originality rather than merely repackaging existing works [8]

Core Viewpoint - The company is preparing for its 2024 annual shareholders' meeting, focusing on maintaining shareholder rights and ensuring a transparent and orderly process for decision-making and voting [1][2]. Group 1: Meeting Details - The annual shareholders' meeting is scheduled for June 30, 2025, at 14:30 in the company's conference room [3]. - Voting will be conducted through both on-site and online methods, with each share granting one vote [2][3]. Group 2: Company Performance - In 2024, the company published a total of 21,000 titles, including over 8,000 new books, maintaining a reprint rate of approximately 60% [7]. - The company achieved a total revenue of approximately 6.12 billion yuan, a decrease of 2.84% compared to the previous year [26]. - The net profit attributable to shareholders decreased by 33.41% to 644 million yuan, while the net profit excluding non-recurring items increased by 11.3% to 623 million yuan [29]. Group 3: Strategic Initiatives - The company is enhancing its publishing capabilities by expanding its thematic publishing and digital resource development, with over 500 titles in its thematic publishing database [6][9]. - The company is actively promoting its publications internationally, with approximately 900 copyright outputs and participation in national cultural export projects [9][23]. Group 4: Financial Health - As of the end of 2024, the company's total assets reached approximately 16.10 billion yuan, a 3.05% increase year-on-year, while net assets grew by 3.36% to 10.67 billion yuan [25][29]. - The company plans to distribute a cash dividend of 1.02 yuan per share, totaling approximately 194 million yuan [19].

Core Viewpoint - The publishing industry is exploring deep integration with artificial intelligence to enhance its value and adapt to the digital age, as discussed at the 2025 Cultural Power Construction Summit Forum in Shenzhen [1]. Group 1: Integrated Development Mechanism - The integration of publishing is a common topic, but the mechanisms to promote this integration remain challenging [2]. - Experts emphasize the need for traditional publishing to embrace digital innovations and collaborate with leading tech companies [2]. - Successful integration requires a focus on market demands, resource consolidation, and leveraging existing strengths [3][4]. Group 2: Innovative Project Development - There is a growing demand for diverse and scenario-based publishing content, necessitating innovative approaches to create impactful integrated publishing projects [5]. - Publishers should transition from traditional content providers to knowledge service organizations driven by new technologies [6]. - The focus should be on high-quality content and the integration of technology to enhance educational publishing [7]. Group 3: Talent Development - The lack of talent who understand both publishing rules and digital technologies is a significant bottleneck for the industry [9]. - Practical experience is essential for developing talent capable of navigating the challenges of integrated publishing [10]. - The industry needs to cultivate a new generation of professionals who can effectively utilize AI and technology in publishing [11][12].

Core Insights - The forum emphasized the importance of integrating technology, platforms, and ecosystems to drive the sustainable development of the publishing industry [2][3] - Industry leaders highlighted the need for a user-centered approach and breaking down barriers to create a symbiotic mechanism for publishing integration [2][3] Group 1: Integration and Innovation - Publishing integration requires a technology-driven approach and the formation of an independent innovation chain to build a sustainable publishing ecosystem [2] - The core idea behind integration is to identify applicable technologies and construct a digital foundation and innovation system tailored to the industry [2][3] - The integration of publishing is seen as a systematic reconstruction of the industry chain, management chain, and talent chain, focusing on the holistic layout of content, technology, scenarios, and applications [3] Group 2: Strategic Focus - The integration strategy should be grounded in actual conditions, leveraging policy opportunities and focusing on resource integration and practical applications for sustainable development [2][3] - A user-centered approach, driven by scenarios and supported by ecosystems, is essential for breaking the traditional single-form publishing model and achieving a cyclical industry growth [2][3] - Mechanism innovation is crucial for reconstructing the traditional publishing ecosystem and creating a new operational system for the digital age, emphasizing the importance of content and resource advantages [3]