据交易所数据显示，12月16日，知乎(ZH)盘中上涨2.09%，截至22:37，报3.338美元/股，成交5.4万美 元，总市值3.00亿美元。 财务数据显示，截至2025年09月30日，知乎收入总额21.05亿人民币，同比减少23.15%；归母净利润 1573.3万人民币，同比增长106.1%。 公司一直致力于扩展内容和服务,来满足用户、内容创作者和商业合作伙伴们多样化的需求。 公司在发 展过程中确立了以内容为中心的业务模式,并将其不断发展优化。 目前,公司已从一家问答社区发展成为 中国最大的综合在线内容社区之一。 在知乎上,公司的用户探索和欣赏能够开阔视野、提供解决方案并 引发共鸣的内容,公司称之为'有获得感的内容'。 公司全方位多元化的内容吸引了越来越多用户和内容 创作者来到知乎来分享知识、经验和见解。 知乎旨在建立创作者内容创作和用户内容消费之间的有机平衡,从而形成一个以内容为中心的良性循 环。 公司的用户与内容创作者积极互动,分享知识、经验和见解,继而形成一个涵盖内容广泛且形式多样 化的内容生态。 公司深刻的内容和用户洞察力在提升用户体验及维持稳健的社区治理中扮演重要角色, 这可巩固加强公司认真、专 ...

Core Viewpoint - Zhihu, a leading online content community in China, is experiencing a decline in revenue while showing significant improvement in net profit margins as it prepares to release its mid-year financial report for FY2025 [2][3]. Financial Performance - As of March 31, 2025, Zhihu reported total revenue of 730 million RMB, a year-over-year decrease of 24.06% [1]. - The company recorded a net profit attributable to shareholders of -10.094 million RMB, which represents a year-over-year increase of 93.88% [1]. Company Overview - Founded in 2010, Zhihu has evolved into one of China's largest integrated online content communities, primarily known for its question-and-answer format [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners, establishing a content-centric business model [2][3]. - The company aims to create a balanced ecosystem between content creation by creators and content consumption by users, fostering a positive feedback loop [3]. Community Engagement - Active interaction between users and content creators enhances the user experience and strengthens community governance, contributing to a professional and friendly community culture [3]. - The strong brand and community culture help attract and retain more users and content creators, reinforcing the content ecosystem [3]. Monetization Channels - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched as the company grows [3].

Core Insights - Zhihu's stock opened at $4.1 per share, with a market capitalization of $362 million as of June 9 [1] - The company's total revenue for the fiscal year ending March 31, 2025, is projected to be 730 million RMB, a year-on-year decrease of 24.06%, while the net profit attributable to shareholders is expected to be -10.094 million RMB, an increase of 93.88% year-on-year [1] Company Overview - Zhihu is a leading online content community in China, established in 2010, and has evolved into the largest online Q&A community in the country [1] - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [1] - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [1] Business Model and Ecosystem - The company aims to create a balanced ecosystem between content creators and users, fostering a positive cycle centered around content [2] - Active interaction between users and content creators enhances the community's culture, which is characterized by professionalism and friendliness [2] - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, reinforcing its leadership position in the industry [2]

Core Viewpoint - Zhihu's financial performance shows a decline in total revenue while experiencing significant growth in net profit, indicating a shift in business dynamics and potential areas for improvement [1][2]. Financial Performance - As of December 31, 2024, Zhihu's total revenue is 3.599 billion RMB, representing a year-on-year decrease of 14.29% [1]. - The net profit attributable to the parent company is -172 million RMB, which marks a year-on-year increase of 79.64% [1]. Company Overview - Zhihu is a leading online content community in China, established in 2010, and has evolved into the largest online Q&A community in the country [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2]. Content Ecosystem - The company aims to create a balanced ecosystem between content creators and users, fostering a positive cycle centered around content [3]. - Active interaction between users and content creators enhances user experience and strengthens community governance, contributing to a professional and friendly community culture [3]. - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched as the company grows [3].