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流量焦虑 边城文旅“破圈”靠什么——来自吉林省珲春市的调查
Jing Ji Ri Bao· 2025-08-05 22:13
Core Viewpoint - The rapid development of the cultural tourism industry in China has led to the emergence of "internet-famous cities," with Hunchun, a border city in Jilin, becoming a notable example due to its unique cultural and scenic offerings, attracting a growing number of tourists [1][2]. Group 1: Border Tourism Opportunities - Hunchun is leveraging the growing popularity of border tourism, which allows for spontaneous travel experiences, despite the lack of a civilian airport [1][2]. - The city has integrated various cultural and tourism resources and improved infrastructure, including the launch of the "Northeast Asia Long Journey" sightseeing train, enhancing the travel experience along the border [2][8]. Group 2: Cross-Border Tourism Growth - Hunchun has seen a steady increase in cross-border tourism, with a notable presence of Russian tourists, facilitated by improved border crossing operations [4][5]. - The local government has extended border crossing hours and days to accommodate the rising number of travelers, with peak days seeing up to 6,000 entries [5][6]. Group 3: Cultural and Culinary Attractions - Hunchun has developed new tourist attractions, including the "Wastok Happy Island" theme park and the Northeast Tiger and Leopard Nature Science Museum, which have significantly increased visitor numbers [11][12]. - The city has established a reputation for its seafood, particularly the "Emperor Crab," and hosts food festivals to enhance its culinary tourism appeal [12][13]. Group 4: Events and Festivals - Hunchun has organized various cultural and sports events, such as the "Friendship Cup" football tournament, to attract tourists and promote cross-cultural exchanges [13][14]. - Seasonal events and festivals have drawn significant visitor numbers, contributing to the city's growing popularity as a tourist destination [13][18]. Group 5: Economic Impact and Employment - The tourism industry in Hunchun has stimulated local employment, with businesses like the Laoji Seafood Company providing jobs to over 200 locals [16][17]. - The establishment of the Northeast Asia International Commodity City has created numerous job opportunities and facilitated the growth of the cross-border shopping sector [16][17]. Group 6: Innovative Marketing and Engagement - Local entrepreneurs are utilizing live streaming and social media to promote Hunchun's attractions, enhancing visitor engagement and driving traffic to the area [17][18]. - The rise of travel photography services has also contributed to the tourism experience, with local businesses capitalizing on the trend [17][18].