黑龙江省绥芬河市是中俄重要陆路口岸城市。随着中俄双向免签政策实施，当地以高效便捷的通关服务提升口岸人员和贸易往来效率，带动两 国人文和旅游交流。据中国（黑龙江）自由贸易试验区绥芬河片区管理委员会口岸管理办公室统计，1月1日至1月7日，绥芬河口岸出入境外籍 游客人数达到10007人，同比增长83%，较去年大幅提升。 图为8日，在绥芬河火车站，游客下车准备出站。 新华社 ...

智通财经APP获悉，中银国际发布研报称，26年元旦假期，国内旅游出行热情持续高涨，冰雪旅游热度 高增，免税销售在封关后的首个假期迎来开门红，跨境游市场持续火热。该行维持行业强于大市评级。 元旦假期国内旅游市场热度依旧高涨，出入境游市场双向升温。今年春节共有9天假期，出行景气度有 望继续提升。该行重点推荐资源优质、运营强劲、有外延增长预期的出行链及相关产业链公司。 中银国际主要观点如下： 出游人次与人均客单同比24年均实现小幅增长 据文旅部数据，26年元旦假期共3天，全国国内出游1.42亿人次，同比24年+5.2%;国内出游总花费847.89 亿元，同比24年+6.3%;客单价为597.11元，同比+1.1%。据交通运输部数据，元旦假期期间，预计全社 会跨区域人员流动量为5.9亿人次，日均1.98亿人次，日均口径同比+19.5%。其中，铁路客运量预计 4822.3万人次，日均同比+53.1%;公路客运量预计达5.4亿人次，日均同比+15.5%;水路客运量达229万人 次，日均同比+35.3%;民航客运量预计588.1万人次，日均同比+10.5%。 跨境游：出入境游双向升温，免签入境游客人次同比高增 据国家移民管 ...

最快2分钟抵达 饶河至俄罗斯客运浮箱固冰通道开通 中新网双鸭山12月25日电(姜辉 王晓安)25日，中国饶河至俄罗斯波克罗夫卡口岸客运浮箱固冰通道开通 运行。通道全长440米，最快2分钟就能抵达对岸。乘客可由饶河口岸乘班车至俄罗斯比金市实现跨境一 日游，还可转乘至哈巴罗夫斯克市进一步领略俄式风景。 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 出入境旅客在饶河口岸办理通关手续。 王晓安 摄 中俄互免政策落地以来，越来越多的俄罗斯游客被中国的多元游玩体验吸引，热衷于通过饶河口岸入华 体验"在饶河过周末"。为进一步推动跨境游热度持续上升，饶河出入境边防检查站走访涉外经贸企业、 旅行社、客运公司，精准对接客流预测与通关需求，大力宣传推广外国人入境卡网上填报政策，在旅检 大厅新增多组二维码扫描盒设备，配套开通免费Wi-Fi，同步增设填报咨询服务台，确保旅客"轻松填 报、即报即核"。(完) 来源：中国新闻网 编辑：王永乐 ...

（央视财经《正点财经》）今年12月1日至明年9月14日，俄罗斯对中国公民实施免签政策。政策落地以 来，俄罗斯旅游呈现明显增长态势，游客出游意愿持续攀升。 此外，记者从深圳机场边检站了解到，深圳机场已开通往返莫斯科直飞航线，今年，经深圳机场口岸入 出境的俄罗斯旅客同比增长21％。 在深圳宝安国际机场，往来中俄之间的旅客较以往明显增多。 转载请注明央视财经 编辑：令文芳 某旅游平台大数据显示，免签政策发布后，俄罗斯相关机票搜索量瞬时激增。最热门搜索出发地包括北 京、上海、广州、深圳、成都等城市。 某旅行社产品经理 靳起航：春节、元旦等团期（俄罗斯游）咨询量尤为集中，整体报名量较政策（出 台）之前提升明显。 ...

今年12月1日至明年9月14日，俄罗斯对中国公民实施免签政策。政策落地以来，俄罗斯旅游呈现明显增 长态势，游客出游意愿持续攀升。某旅游平台大数据显示，免签政策发布后，俄罗斯相关机票搜索量瞬 时激增。最热门搜索出发地包括北京、上海、广州、深圳、成都等城市。某旅行社产品经理表示，春 节、元旦等团期俄罗斯游咨询量尤为集中，整体报名量较政策出台之前，提升明显。此外，记者从深圳 机场边检站了解到，深圳机场已开通往返莫斯科直飞航线，今年，经深圳机场口岸入出境的俄罗斯旅客 同比增长21％。（央视新闻） ...

Core Insights - The article discusses the initiatives taken by Mudanjiang, a city in China, to enhance its services and attract Russian tourists following the implementation of a visa-free policy, focusing on cultural and wellness experiences [1][3]. Group 1: Tourism and Visitor Statistics - During the National Day and Mid-Autumn Festival, Mudanjiang saw a 15.83% year-on-year increase in daily average tourist arrivals and a 20.68% increase in daily average tourist spending [3]. - The city is leveraging the visa-free policy to promote both domestic and cross-border tourism, aiming for a deep integration of these markets [3]. Group 2: Language and Service Enhancements - A Russian language night school has been established for local officials and staff, with nearly 100 participants practicing pronunciation to improve communication with Russian tourists [3][4]. - The town has formed 11 volunteer service teams totaling 119 members to enhance service delivery to Russian visitors, integrating language skills with community governance [4]. Group 3: Wellness and Traditional Medicine - Traditional Chinese medicine (TCM) services are gaining popularity among Russian tourists, with new facilities and bilingual service manuals being developed in Dongning City [5][7]. - Dongning City has introduced over ten quality service measures for incoming Russian travelers, including bilingual signage and tailored health services [7].

Core Insights - The implementation of a visa-free policy for Russian tourists has significantly increased the number of visitors entering China through the Raohe port, enhancing cross-border tourism experiences [1][3][5] Group 1: Visitor Statistics and Trends - Since the visa-free policy was enacted, Raohe has seen an influx of 43,000 travelers, with 28,000 being Russian nationals, accounting for 60% of total visitors [3] - The number of visitors entering through Raohe has increased by 30% compared to the same period last year [3] Group 2: Services and Amenities - Local businesses, including restaurants and hotels, have adapted to cater to Russian tourists by providing services in Russian and creating "love cards" with essential information [6] - The hospitality sector has experienced a surge, with hotels accommodating over 1,200 guests during the recent holiday period, tripling the number from the previous year [6] Group 3: Cultural and Culinary Experiences - Russian tourists are drawn to Raohe for its culinary offerings and traditional Chinese medicine therapies, with many expressing satisfaction with their experiences [4][5] - Local establishments are expanding their menus to include dishes favored by Russian visitors, such as caviar and roasted meats, while also planning themed accommodations and entertainment [6] Group 4: Long-term Development Strategies - Raohe County is focusing on enhancing its tourism infrastructure and service quality to meet the growing demand, including the establishment of new self-driving travel camps [8] - Future plans include the development of a comprehensive tourism standard and the promotion of interconnected scenic routes to improve visitor experiences [8]

Core Insights - The national railway system in China has achieved a record high of 3.54 billion passenger trips in the first three quarters of the year, marking a 6% year-on-year increase [2] - The railway transportation capacity has been enhanced through the integration of high-speed and conventional rail resources, with an average of 11,087 passenger trains operating daily, reflecting a 7.1% increase [2] Group 1: Passenger Transport - The railway system has successfully utilized new lines and stations, including the Chongqing East to Qianjiang section of the Yuxia High-speed Railway and the Shenyang to Jiamusi section, to optimize passenger transport capacity [2] - The number of tourist trains has increased, with 1,818 tourist trains operated from January to September, contributing to the development of the tourism and silver economy [2] Group 2: Cross-Border Travel - The railway has adapted to the visa-free transit policy, enhancing cross-border passenger transport with international trains to Vietnam, Russia, and Mongolia [2] - The Guangzhou-Shenzhen-Hong Kong High-speed Railway and the China-Laos Railway have facilitated significant cross-border travel, with 23.3 million and 197,000 passengers respectively [2]

Investment Rating - The report maintains a strong investment rating for the social services industry, particularly focusing on the OTA sector [1]. Core Insights - The overall trend in tourism is upward, with domestic travel showing significant growth. In the first half of 2025, domestic residents made 3.285 billion trips, a year-on-year increase of 20.6%, and spent 3.15 trillion yuan, up 15.2% [5][10]. - Major OTA platforms like Trip.com and Tongcheng Travel have reported strong performance, with robust growth in core services such as accommodation and transportation bookings [10][13]. - The competitive landscape in the OTA market is characterized by a few dominant players, with Trip.com leading and several strong competitors like Tongcheng and Feizhu [16][41]. - The OTA industry has established significant barriers to entry through strong supply chain relationships and consumer loyalty, particularly for leading companies like Trip.com [20][70]. - New consumer demands are being met by OTAs through AI tools and innovative product offerings, catering to both younger travelers and the elderly demographic [87][80]. Summary by Sections 2025H1 Tourism Market Recovery - The tourism market is recovering, with OTAs outperforming expectations. Domestic travel is on the rise, with significant increases in both the number of trips and spending [5][10]. OTA's Role in Connecting Supply and Demand - OTAs effectively link fragmented upstream suppliers (hotels, airlines) with diverse consumer demands, creating a strong two-sided scale effect [20][28]. Competitive Landscape and Barriers - The OTA market has evolved into a "one strong, many strong" competitive structure, with Trip.com as the leader and others like Tongcheng and Meituan following closely [41][46]. Adapting to New Consumer Needs - OTAs are adapting to new consumer preferences by offering experience-based travel products and leveraging AI to enhance operational efficiency [80][87]. Investment Recommendations - The report suggests focusing on leading OTA companies like Trip.com and Tongcheng Travel, which are well-positioned to capitalize on the ongoing recovery in tourism and changing consumer preferences [10][86].

Core Insights - The National Day and Mid-Autumn Festival holiday saw a significant increase in domestic tourism, with 888 million trips taken and total spending reaching 809 billion yuan, marking an increase of 1.23 billion trips and 108.2 billion yuan compared to the previous year [1] - Cross-border travel and new consumption scenarios such as concerts and festivals have emerged as key trends during the holiday period, driving consumer spending [1][6] Domestic Tourism Trends - The holiday period recorded 888 million domestic trips, with total spending of 809 billion yuan, reflecting a robust recovery in the tourism sector [1] - New first-tier cities and county markets led the growth in consumer spending, with Chongqing surpassing major cities like Beijing and Shanghai in both transaction volume and value [6] Cross-Border Travel Insights - Cross-border payment transactions increased significantly, with 41.55 billion transactions processed, amounting to 13.26 trillion yuan, representing a year-on-year increase of 95.23 billion transactions and 1.86 trillion yuan [1] - The implementation of visa-free policies has boosted inbound tourism, with South Korea, the US, Russia, Japan, and Malaysia being major sources of visitors [3] Payment Trends - Alipay reported a nearly 40% increase in spending by inbound tourists during the first five days of the holiday, with a 500% increase in transactions using the "Alipay Tap" feature [3] - WeChat data indicated a 21% increase in cross-border payment transactions during the holiday, with notable growth in transactions from South Korea and Malaysia [4] Emerging Consumption Scenarios - New consumption scenarios, such as concerts and anime conventions, have become significant drivers of spending, with events like the CPSP anime expo attracting large crowds and high spending [8] - The trend towards experiential travel is evident, with tourists seeking to immerse themselves in local culture rather than merely reaching destinations [8]