地标特产

Search documents
七叶茄、柿饼冬瓜、苹果青西红柿......京东七鲜上线“老北京味”蔬菜
Zhong Jin Zai Xian· 2025-09-24 07:16
Core Viewpoint - The article highlights the resurgence of traditional Beijing vegetables, emphasizing their cultural significance and the role of agricultural innovation in bringing these "old flavors" back to the market [1][3][5]. Group 1: Traditional Vegetables - A new batch of local Beijing vegetables has been introduced at JD's Seven Fresh stores, featuring varieties that are not commonly found in the market but are cherished by older generations [1][3]. - The revival of these traditional vegetables is attributed to the systematic exploration and promotion efforts by Beijing's agricultural technology promotion stations over the past decade [3][5]. - Notable vegetables include the sweet and firm "柿饼冬瓜" (persimmon melon), juicy "苹果青西红柿" (apple green tomato), and the delicate "七叶茄" (seven-leaf eggplant), which are gaining popularity among both older and younger consumers [5][7]. Group 2: Local Agricultural Products - In addition to traditional vegetables, JD's Seven Fresh has also launched several iconic agricultural products from Beijing, such as the sweet and soft "庞各庄沙地红薯" (Panggezhuang sandy sweet potato) and the renowned "怀柔板栗" (Huairou chestnut) [7][9]. - The Huairou chestnut, known for its rich flavor and easy-to-peel skin, has been recognized as a premium product since Huairou was designated as "China's Chestnut Town" in 2001 [7]. Group 3: Consumer Trends - There is a growing trend among consumers towards "eating local and seasonal," which is driving demand for traditional and local products [9]. - JD's Seven Fresh leverages its supply chain and quality control capabilities to ensure that these traditional vegetables and local specialties reach urban consumers quickly, with delivery options available within 30 minutes [9].