Core Points - The "Guarding Maternal and Infant Immunity · Supporting Fertility-Friendly" initiative was launched by FrieslandCampina in collaboration with the China Rural Development Foundation, aiming to enhance maternal and infant health and promote scientific feeding concepts in various communities [1][2] - The initiative focuses on rural and peri-urban areas, addressing challenges such as economic pressure, lack of nutritional knowledge, and limited access to basic services, with a goal to support women of childbearing age through nutritional donations and educational activities [2][7] - Since its launch in June 2025, the program has reached 23 communities across 11 cities, with plans to cover 44 communities and benefit over 30,000 families by the end of the year [2][5] Community Engagement - In Lanzhou, a lecture on "Enhancing Immunity and Scientific Parenting" was conducted, providing practical nutritional advice and distributing educational materials to residents [4] - In Meizhou, nutritionists held workshops on dietary balance and maternal health, engaging residents in interactive activities to promote health knowledge [6] Nutritional Support - FrieslandCampina donated 1.56 million yuan worth of maternal milk powder to underdeveloped areas, aiming to alleviate the financial burden of childbirth for low-income families [7] - The initiative is part of FrieslandCampina's broader commitment to corporate social responsibility, integrating nutritional support and educational outreach to create a sustainable maternal and infant health support network [7] Environmental Responsibility - FrieslandCampina is also involved in environmental initiatives, promoting biodiversity and ecological health through various programs, linking maternal and infant health with broader ecological sustainability [8]