地理标志助力乡村振兴

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无棣贝瓷成功入选山东省地理标志助力乡村振兴案例汇编
Qi Lu Wan Bao Wang· 2025-05-13 06:32
Core Viewpoint - The successful inclusion of "Wudi Shell Porcelain" in the Shandong Province geographical indication case for rural revitalization highlights the potential of leveraging local resources for economic development and job creation [1][3]. Group 1: Product and Resource Overview - Wudi Shell Porcelain originates from Wudi County, Shandong Province, benefiting from a unique natural resource of 360 million tons of shell deposits and an annual natural growth of 100,000 tons [1]. - The product has received multiple recognitions, including national geographical indication protection in 2008, a spot on the national brand evaluation list in 2022, and the "Good Product Shandong" brand in 2024 [1]. Group 2: Industry Chain and Economic Impact - The core advantage of Wudi Shell Porcelain lies in the full industry chain upgrade driven by geographical indication, transforming natural resources into a high-value industry with a complete system from shellfish farming to shell resource processing and porcelain production, generating nearly 800 million yuan in output value and creating jobs for nearly 10,000 people [3][4]. - The approach includes activating regional resources and constructing a complete industry chain, converting waste shells into high-end porcelain raw materials, thus achieving ecological governance and economic development [3]. Group 3: Quality Assurance and Brand Strategy - Standardization efforts have led to the establishment of quality assurance systems, including enterprise standards and local standards for Wudi Shell Porcelain, promoting high-end and quality-focused production [3]. - The implementation of a brand strategy through technological innovation and the establishment of nine research and development platforms has enhanced brand recognition and protection, earning various honors in the ceramics industry [3][4]. Group 4: Cultural and Economic Synergy - Wudi Shell Porcelain serves as a model for utilizing local marine resources to develop new productive forces, directly driving employment and achieving a balance between ecological restoration and economic prosperity [4]. - The integration of cultural elements into the product, such as innovative porcelain techniques and the "Shell Porcelain Culture+" initiative, enhances cultural value and market competitiveness [4].