Core Viewpoint - The transformation of traditional department stores in Beijing is shifting from mere renovation to cultural empowerment, focusing on creating unique experiences while preserving historical elements [1][11]. Group 1: Transformation Strategies - The renovation of the Shuang'an Shopping Mall involved a significant redesign, with 70% of its commercial space being transformed to enhance transparency and modern aesthetics while retaining its historical identity [3][4]. - The new layout includes a rooftop garden and a dining area with views of the city, aimed at fostering social interactions and community engagement [3][4]. - The introduction of a multifunctional VIP space, "U悦堂," expands beyond traditional services to include social and event activities, enhancing customer loyalty and engagement [4][7]. Group 2: Market Trends - The trend in Beijing's department store renovations emphasizes "scene innovation," moving from product-centric models to experience-driven environments [4][5]. - The integration of diverse dining and lifestyle brands, with 40% of the 170 upgraded brands being new entrants, reflects a strategic shift towards meeting local consumer demands [7][8]. - The focus on unique dining experiences, including the introduction of first stores, has led to a 30% increase in foot traffic [7][8]. Group 3: Community Engagement - Future projects in Beijing will continue to blend cultural elements with modern retail, enhancing the shopping experience by incorporating local community features [6][12]. - The concept of "community first" is emphasized, with suggestions for integrating public services and community events into the shopping experience [8][9]. - The balance between preserving historical elements and introducing innovative concepts is crucial for attracting younger consumers while maintaining emotional connections with the past [11][12].