Core Viewpoint - The transformation of traditional department stores in Beijing is shifting from mere renovation to cultural empowerment, focusing on creating unique experiences while preserving historical elements [1][11]. Group 1: Transformation Strategies - The renovation of the Shuang'an Shopping Mall involved a significant redesign, with 70% of its commercial space being transformed to enhance transparency and modern aesthetics while retaining its historical identity [3][4]. - The new layout includes a rooftop garden and a dining area with views of the city, aimed at fostering social interactions and community engagement [3][4]. - The introduction of a multifunctional VIP space, "U悦堂," expands beyond traditional services to include social and event activities, enhancing customer loyalty and engagement [4][7]. Group 2: Market Trends - The trend in Beijing's department store renovations emphasizes "scene innovation," moving from product-centric models to experience-driven environments [4][5]. - The integration of diverse dining and lifestyle brands, with 40% of the 170 upgraded brands being new entrants, reflects a strategic shift towards meeting local consumer demands [7][8]. - The focus on unique dining experiences, including the introduction of first stores, has led to a 30% increase in foot traffic [7][8]. Group 3: Community Engagement - Future projects in Beijing will continue to blend cultural elements with modern retail, enhancing the shopping experience by incorporating local community features [6][12]. - The concept of "community first" is emphasized, with suggestions for integrating public services and community events into the shopping experience [8][9]. - The balance between preserving historical elements and introducing innovative concepts is crucial for attracting younger consumers while maintaining emotional connections with the past [11][12].

Core Viewpoint - The transformation of traditional department stores in Beijing, such as the recent renovation of Shuang'an Shopping Mall, emphasizes a shift from mere product display to creating immersive experiences that blend historical elements with modern consumer demands [1][10][11] Group 1: Renovation Trends - The renovation of Shuang'an Shopping Mall involved a 70% transformation of its commercial space, moving away from outdated designs to a more transparent and engaging environment [3][4] - The new design includes a rooftop garden and a dining area with views of the city, aimed at enhancing social interactions and community engagement [3][4] - Other department stores in Beijing are also adopting similar "space innovation" strategies, focusing on experiential retail rather than just selling products [4][5] Group 2: Brand and Consumer Engagement - Shuang'an Shopping Mall has upgraded 170 brand counters, with 40% being new brands, focusing on local and trending offerings to attract consumers [7][8] - The mall has shifted from traditional retail to immersive experiences, incorporating pop-up events and unique dining options to increase foot traffic by 30% [7][8] - The strategy includes creating a social space that fosters community connections and emotional engagement with consumers [4][8] Group 3: Future Developments - The Ministry of Commerce has issued guidelines promoting scenario-based renovations for retail spaces, encouraging unique designs tailored to local characteristics [5] - Upcoming projects in Beijing, such as the renovation of Yansha Friendship Mall, aim to integrate diverse cultural elements and enhance service offerings [5][6] - The focus is on transforming traditional retail into lifestyle experience centers, catering to evolving consumer preferences [5][6] Group 4: Balancing Tradition and Innovation - The renovation of old department stores must balance preserving historical elements with introducing innovative services and experiences [10][11] - Suggestions include maintaining iconic architectural features while incorporating modern technology and design to attract younger consumers [11] - The goal is to create spaces that serve as community hubs, enhancing emotional connections and sustainable engagement with consumers [11][12]