Core Insights - The "Su Super" football league is acting as a "super engine" to invigorate local cultural tourism and consumption markets in Jiangsu province, leading to a significant increase in various consumption activities [1][4] - Online leisure consumption orders in Jiangsu have surged by 40% year-on-year since the launch of "Su Super," with post-match dining and leisure activities contributing to local consumption growth [1][2] Group 1: Economic Impact - The sixth round of matches on July 5 saw a record attendance of 60,396 at the Nanjing Olympic Sports Center, with over one-third of attendees coming from outside Jiangsu [1][2] - Nanjing received 2.181 million visitors from July 4 to 6, with total cultural tourism consumption reaching 2.72 billion yuan, including 1.7 billion yuan from non-local tourists [1][2] Group 2: Consumer Behavior - During the "Su Super" matches, shopping consumption from external tourists in cities like Xuzhou and Suqian increased by up to 43.9% year-on-year, with notable growth in nighttime and cross-regional spending [2] - Local businesses are innovating to enhance fan experiences, such as a barbecue restaurant that saw a fourfold increase in revenue on match days by creating a lively atmosphere for fans [2][3] Group 3: Cultural Integration - Cities like Yangzhou are leveraging their unique cultural offerings, such as traditional bathing services, to attract post-match consumers, with a 330% increase in searches for 24-hour bathing services during match days [3] - The integration of grassroots football with local culture has led to significant social media engagement and a robust average attendance, creating a closed-loop ecosystem of event-driven consumption [3][4]