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长城魏建军:将推出“购车防忽悠指南”
Nan Fang Du Shi Bao· 2025-12-17 10:42
Core Viewpoint - The focus of the event was on the importance of genuine communication and quality in car manufacturing rather than merely showcasing new products [1][3]. Group 1: Quality and Innovation - The CEO of Great Wall Motors, Wei Jianjun, emphasized that high-quality development is essential for transitioning from a major automotive country to a strong automotive nation, highlighting that quality must meet user needs [3]. - Wei criticized the trend of flashy features that do not enhance user experience, advocating for technology that genuinely solves problems rather than creating burdens [3][5]. - The company has decided against using hidden door handles due to safety concerns, prioritizing user safety over aesthetic appeal [5]. Group 2: User-Centric Approach - Wei stated that the company will not compromise on safety and quality to attract customers, reinforcing the importance of trust with users [5]. - A "Car Purchase Anti-Deception Guide" will be introduced to help consumers understand technical jargon and avoid misleading features [5]. Group 3: Global Strategy - Great Wall Motors is developing a multi-power platform that accommodates various energy sources, including gasoline, diesel, electric, hybrid, and hydrogen, to adapt to global market needs [6]. - The company believes that there are no standard answers in the global market, only solutions tailored to specific scenarios, and aims to create a platform that supports long-term development [6]. - The new platform is expected to enhance parts commonality, scale effects, and global quality, ultimately reducing ownership costs for users [6].