Core Insights - The rise of China's automotive industry brings both speed and hidden risks, with Great Wall Motors launching the Guiyuan platform to redefine the relationship between technological innovation and user value [1][4] - The Guiyuan platform innovates by breaking traditional mechanical thinking, creating the world's first native AI all-power platform, which allows for a modular approach to vehicle design [2][4] Technological Innovation - The Guiyuan platform features over 300 reusable functional units, akin to movable type in printing, enabling seamless collaboration across different vehicle models and scenarios [2][4] - The platform's architecture allows for a "disassemble, configure, and evolve" approach, emphasizing user experience and cultural relevance in automotive design [4][12] User Experience Enhancements - The platform addresses evolving consumer expectations by offering comprehensive adaptability across various driving scenarios, moving beyond the traditional utility of vehicles [5][6] - It supports five powertrain types: plug-in hybrid, intelligent hybrid, pure electric, efficient fuel, and hydrogen fuel, showcasing industry-leading capabilities [6][8] Performance and Efficiency - The platform includes advanced components such as an 800V high-voltage electrical architecture and a 2.0T efficient hybrid engine, achieving a WLTC comprehensive range of 1393 kilometers, the highest in its class globally [8][9] - The platform's design allows for rapid charging capabilities, alleviating range anxiety for users [8][9] Safety and Intelligence - The platform incorporates a Coffee EEA 4.0 electronic architecture, enhancing the vehicle's ability to predict risks and understand user emotions, thus improving safety [9][12] - It shifts safety strategies from passive to proactive, creating a comprehensive safety chain through innovative structural and battery safety measures [9][12] Commitment to User Value - The Guiyuan platform is designed to meet user expectations for reliability and cost-effectiveness, ensuring that users can trust their vehicle investments [12][13] - The platform's architecture reduces maintenance costs and enhances the resale value of vehicles, addressing user concerns about ownership expenses [12][13] Strategic Vision - The development of the Guiyuan platform is a result of Great Wall Motors' long-term commitment to self-research and a comprehensive industry chain approach, positioning the company as a leader in the transition from a manufacturing powerhouse to a manufacturing stronghold [13][15] - The platform represents a significant shift in the development philosophy of the Chinese automotive industry, reflecting a blend of cultural heritage and modern technological capabilities [15]

Core Viewpoint - The rise of China's automotive industry brings both speed and hidden risks, with Great Wall Motors launching the "Guiyuan" platform that aims to redefine the relationship between technological innovation and user value, embodying the company's commitment to "technology is inherently good" [1][12]. Group 1: Innovation and Technology - The Guiyuan platform innovates by breaking traditional mechanical thinking of "power + chassis + body," creating the world's first native AI all-power platform, likened to the "movable type printing" in the automotive industry [3][5]. - The platform decomposes the vehicle into over 300 reusable functional units, allowing for cross-model and cross-scenario collaboration through a standardized service contract system, enhancing user experience [3][5]. - The architecture of the Guiyuan platform is designed to be "removable, configurable, and evolvable," representing a unique "living car manufacturing technique" that transcends the single concept of a platform [5][13]. Group 2: User Experience and Value - The Guiyuan platform addresses evolving consumer expectations by offering comprehensive power coverage, including plug-in hybrid, intelligent hybrid, pure electric, efficient fuel, and hydrogen power, thus moving beyond the limitations of traditional vehicle power strategies [7][9]. - The platform features significant upgrades, such as the "Super Hi4" system, which includes an 800V high-voltage electrical architecture and a 2.0T efficient hybrid engine, achieving a WLTC comprehensive range of 1393 kilometers, the highest in its class globally [9][10]. - The platform's intelligent and safety upgrades utilize advanced electronic architectures and AI to enhance user interaction and safety, shifting from passive to proactive safety measures [10][12]. Group 3: Cost Efficiency and Sustainability - The Guiyuan platform is designed to meet user demands for cost-effective ownership, with a focus on reducing maintenance costs and increasing the resale value of vehicles through high reliability and low operational costs [12][15]. - The platform's development is rooted in a long-term strategy of self-research and full industry chain collaboration, positioning Great Wall Motors as a strong player in the transition from a manufacturing power to a manufacturing stronghold in the automotive sector [13][15]. Group 4: Cultural and Industry Impact - The launch of the Guiyuan platform signifies a profound innovation in the development philosophy of the Chinese automotive industry, reflecting the deep cultural heritage and manufacturing strength of China [15]. - The platform not only aims to enhance user experience but also serves as a new paradigm for innovation in the automotive industry, encouraging a shift away from blind imitation of Western technologies [5][15].

Core Viewpoint - The future direction of the Chinese automotive industry is shifting from "scale leadership" to "quality transition," with Great Wall Motors' chairman proposing a focus on long-term quality development through a bottom-line thinking approach [1] Group 1: High-Quality Development - High-quality development is essential for China to transition from a major automotive nation to a strong one, emphasizing the need for quality enhancement alongside scale [1] - The year 2025 is seen as a pivotal year for Great Wall Motors, focusing on solidifying R&D capabilities and industry ecology while moving away from scale anxiety towards quality upgrades [1][2] Group 2: User-Centric Innovation - High-quality development is defined not by sales numbers but by genuinely meeting user needs, prioritizing user safety and industry health in decision-making [2] - Great Wall Motors advocates for a "three no" principle in technology innovation: no gimmicks, no compromises, and no betrayal of consumer trust [2] Group 3: Globalization Strategy - Globalization is identified as a critical factor for the Chinese automotive industry to evolve from large to strong, with Great Wall Motors developing a multi-power platform to cater to diverse global market demands [2][3] - The new platform aims to provide a systematic capability for "one vehicle, multiple power sources," allowing for adaptability to different market needs and enhancing cost efficiency for consumers [3]

Core Viewpoint - The Chinese automotive industry is undergoing a significant transformation, shifting from a price war to a value-based competition focused on technology, systems, and global layout [2][3] Group 1: Industry Transformation - The industry recognizes that breaking the cycle of intense price competition is essential for sustainable growth, emphasizing the importance of value creation over mere volume [3][4] - Long-term strategies are being prioritized, with industry leaders advocating for a shift from product pricing to a comprehensive value dimension that includes technology innovation, quality, user experience, and brand culture [3][4] Group 2: Long-term Strategy of Great Wall Motors - Great Wall Motors' launch of the Ora 5 is a strategic move to embody its commitment to value, focusing on user needs and emphasizing the reliability and practicality of technology [3][4] - The "Three No Principles" proposed by Great Wall's chairman, which include not showcasing technology for its own sake, not compromising on quality, and not betraying consumer trust, guide the company's technological evolution [2][3] Group 3: Globalization and Market Adaptation - The global automotive market is characterized by fragmentation, with varying energy structures, infrastructure, regulations, and consumer preferences across different regions [6][7] - Great Wall's all-power platform is designed to accommodate various powertrain types, allowing for rapid adaptation to different market needs, thus enhancing its global competitiveness [6][7] Group 4: Future Outlook - The launch of the Ora 5 represents a critical strategic move for Great Wall Motors, testing its ability to implement a dual strategy of addressing domestic competition and expanding globally [5][8] - The success of this strategy will depend on the company's ability to translate its ambitious platform vision into tangible sales and profits across diverse global markets [8]

Core Viewpoint - The focus of the event was on the importance of genuine communication and quality in car manufacturing rather than merely showcasing new products [1][3]. Group 1: Quality and Innovation - The CEO of Great Wall Motors, Wei Jianjun, emphasized that high-quality development is essential for transitioning from a major automotive country to a strong automotive nation, highlighting that quality must meet user needs [3]. - Wei criticized the trend of flashy features that do not enhance user experience, advocating for technology that genuinely solves problems rather than creating burdens [3][5]. - The company has decided against using hidden door handles due to safety concerns, prioritizing user safety over aesthetic appeal [5]. Group 2: User-Centric Approach - Wei stated that the company will not compromise on safety and quality to attract customers, reinforcing the importance of trust with users [5]. - A "Car Purchase Anti-Deception Guide" will be introduced to help consumers understand technical jargon and avoid misleading features [5]. Group 3: Global Strategy - Great Wall Motors is developing a multi-power platform that accommodates various energy sources, including gasoline, diesel, electric, hybrid, and hydrogen, to adapt to global market needs [6]. - The company believes that there are no standard answers in the global market, only solutions tailored to specific scenarios, and aims to create a platform that supports long-term development [6]. - The new platform is expected to enhance parts commonality, scale effects, and global quality, ultimately reducing ownership costs for users [6].

Core Viewpoint - Great Wall Motors' Ora brand is transitioning from a single electric vehicle brand to a "multi-power global fashion boutique car brand" with the launch of the Ora 5, a new A-class pure electric SUV [1][5]. Group 1: Product Launch and Pricing - The Ora 5 was officially launched on December 16, with five configurations priced between 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1]. - The company is offering nine purchase benefits and a year-end tax subsidy to further reduce the cost of ownership [1]. Group 2: Strategic Shift and Platform Development - Great Wall Motors introduced a new platform aimed at global markets, enabling "one car, multiple powertrains, one car, multiple categories, one car, multiple forms," to provide users with more choices [3]. - The Ora 5 is the first mass-produced model from this new platform, which emphasizes high commonality and integration of components to enhance R&D and production efficiency [5]. Group 3: Design and Target Market - The Ora 5 is positioned as a "selected car for young people," focusing on differentiation in design, intelligence, and quality [7]. - The design features a "natural aesthetics" language inspired by global scenic locations, with a unique "white space" interior design [7][8]. Group 4: Technological Advancements - The vehicle is equipped with Great Wall's third-generation driver assistance system, Coffee Pilot Ultra, which has accumulated over 230 million kilometers of user safety driving data [10]. - The system supports city NOA functionality without relying on high-precision maps and includes advanced parking assistance features [10]. Group 5: Health and Safety Standards - The Ora 5 claims to have nearly "zero benzene and formaldehyde" in its interior materials and has received a "five-star healthy car" certification from the China Automotive Research Institute [12]. - Safety features include a second-generation short-blade battery with double the national standard's anti-crush strength and dual-chamber airbags meeting European standards [12]. Group 6: Global Market Presence - The Ora brand has entered over 50 countries and regions, with a cumulative user base of 600,000 [14]. - The launch of the Ora 5 represents Great Wall Motors' strategic shift from "configuration competition" to "value competition" in the context of electrification and globalization [14].

Core Viewpoint - Great Wall Motors has officially launched the Ora 5, a new A-class pure electric SUV under its Ora brand, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1] Group 1: Product Launch and Features - The Ora 5 is the first mass-produced model from Great Wall Motors' new platform, marking the transition of the Ora brand from a single pure electric vehicle brand to a "multi-power global fashion boutique car brand" [5] - The vehicle features a unique aesthetic design and is equipped with Great Wall's third-generation driver assistance system, Coffee Pilot Ultra, which can achieve city NOA functionality without relying on high-precision maps [9] - The Ora 5 incorporates advanced AI technology, utilizing a 4nm automotive-grade chip and integrating Coffee GPT and DeepSeek dual large models to create a "warm mobile space" [10] Group 2: Strategic Vision and Market Positioning - Great Wall Motors aims to provide actual value to users by launching a new platform that supports "multiple powertrains, multiple categories, and multiple forms," adapting to global market needs [3][5] - The company emphasizes long-term thinking and innovation, focusing on user experience and cost efficiency through high commonality and integration of components, which enhances R&D and production efficiency [7] - The Ora brand has already entered over 50 countries and regions globally, with a user base of 600,000, and the launch of the Ora 5 is expected to further support its global development [12]

Core Viewpoint - The launch of the new A-class pure electric SUV, Great Wall Ora 5, is aimed at providing practical value to users while adapting to global market demands through a new platform that emphasizes multi-power, multi-category, and multi-style vehicles [1][5]. Pricing and Configuration - The Great Wall Ora 5 is available in five configurations with a suggested retail price ranging from 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan, which includes up to 5,000 yuan in trade-in subsidies [1][2]. Product Features - The Ora 5 features a high degree of commonality and integration, enhancing R&D and production efficiency while providing users with lower ownership costs, reliable product quality, and a convenient driving experience [5]. - It is designed with a focus on young consumers, offering a unique aesthetic and smart features that cater to their lifestyle preferences [5]. - The vehicle is equipped with advanced technologies, including a Coffee Pilot Ultra system that enables urban NOA functionality without relying on high-precision maps, and supports various parking assistance features [7][8]. Safety and Health Standards - The Ora 5 has achieved a "five-star health car" certification from the China Automotive Research Institute, excelling in air quality, health protection, and green travel [12]. - The vehicle's battery system is designed to provide early warnings for abnormalities, and it features dual-chamber airbags for enhanced physical safety [10]. Market Position and User Commitment - The Ora brand has expanded to over 50 countries and regions, with 600,000 users, emphasizing its commitment to delivering actual value to customers [16]. - The "Smart Travel Worry-Free Gift" offers up to 5 million yuan in driving assistance guarantees, reflecting the company's confidence in its technology and commitment to user safety [16].

Core Viewpoint - The launch of the new A-class pure electric SUV, Great Wall Ora 5, marks a significant step for Great Wall Motors in expanding its electric vehicle offerings and enhancing its global market presence [1][2]. Group 1: Product Launch - Great Wall Ora 5 has been officially launched with a price range of 99,800 to 133,800 yuan, and a limited-time exchange price starting at 91,800 yuan [1]. - The Ora 5 is the first mass-produced model from Great Wall's new platform, which aims to provide a versatile vehicle lineup for global markets [1]. Group 2: Strategic Direction - Great Wall Motors emphasizes a commitment to "technological integrity" and aims to provide real value to consumers [1]. - The company plans to introduce a "Car Purchase Anti-Deception Guide" to help consumers navigate common technical pitfalls [1]. - The new platform will transition the Ora brand from a single pure electric brand to a "multi-power global fashion boutique car brand," with plans to offer various vehicle types, including SUVs and sedans [1]. Group 3: Technological Features - The Ora 5 is designed for young users, focusing on style, technology, and safety [2]. - It features the third-generation Coffee Pilot Ultra driver assistance system, which supports city navigation and memory parking for up to 3 kilometers [2]. - The Coffee OS 3 smart cockpit system integrates AI models for voice and external interaction capabilities [2]. Group 4: Global Market Expansion - The Ora brand has entered over 50 global markets and aims to continue meeting diverse consumer needs with high-quality products [2].

Core Viewpoint - The launch of the new A-class pure electric SUV, Great Wall Ora 5, marks a significant step for Great Wall Motors in expanding its electric vehicle offerings and enhancing user experience through innovative technology and design [1][3]. Group 1: Product Launch and Pricing - Great Wall Ora 5 was officially launched on December 16, with five configurations priced between 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1]. - The vehicle is the first mass-produced model from Great Wall's new platform, which aims to provide a comprehensive layout adaptable to global markets [1][3]. Group 2: Brand Evolution - The Ora brand is transitioning from a single pure electric vehicle brand to a "multi-power global fashion boutique car brand," responding to diverse user needs [3]. - The new platform will enable the launch of various vehicle types, including SUVs and sedans, emphasizing user choice [3]. Group 3: Technological Innovation - The Ora 5 features a high level of component commonality and integration, significantly improving R&D and production efficiency while delivering tangible value to users, such as lower ownership costs and enhanced product quality [6]. - The vehicle is equipped with the third-generation Coffee Pilot Ultra driver assistance system, which has safely driven over 230 million kilometers, equivalent to more than 5,600 laps around the Earth [10]. Group 4: User Experience and Safety - The Ora 5 incorporates advanced safety features, including a second-generation battery with double the national standard pressure resistance and a 24-hour early warning system for battery anomalies [17]. - It has received a "five-star health car" certification for its performance in air quality, health protection, and green travel, with nearly zero benzene and formaldehyde levels [17]. Group 5: Market Positioning and User Commitment - The Ora brand has entered over 50 countries and regions, with 600,000 users globally, emphasizing its commitment to delivering real value to customers [22]. - The "Smart Travel Worry-Free Gift" offers up to 5 million yuan in driver assistance guarantees, reflecting the company's confidence in its technology and commitment to user safety [22].