Group 1 - The core consumer group for New Year's travel is dominated by families from the 80s and 90s, accounting for nearly 70% of travel participants [1] - Popular travel activities include theme park visits, traditional cultural tours, ice and snow tourism, hot spring trips, winter escapes, and New Year blessings, reflecting a diverse trend in holiday consumption [1] - Major domestic travel destinations include Shanghai, Beijing, Guangzhou, Sanya, Chengdu, Chongqing, Xi'an, Nanjing, Harbin, and Hangzhou, which rank high in travel popularity [1] Group 2 - Over 30% of users opted to travel early during the holiday, with the "3 days off for 8 days" strategy being particularly favored [3] - Nearly 50% of travelers chose 2-day trips, while around 20% selected trips lasting 4 days or more for the New Year [3] - Popular activities during the holiday include New Year concerts, music festivals, drone shows, and fireworks displays, with many families seeking New Year blessings at famous sites like Wutai Mountain and Emei Mountain [3] Group 3 - The demand for individual travel products such as flights, hotels, and high-speed train tickets surged during the New Year holiday [4] - Major flight routes include Beijing to Shanghai, Beijing to Guangzhou, and Beijing to Chengdu, indicating strong intercity travel demand [4] - The opening of the Xi'an to Yan'an high-speed rail line has contributed to China's high-speed rail network exceeding 50,000 kilometers, enhancing travel convenience for tourists [4] Group 4 - Popular high-speed rail destinations during the New Year include Beijing, Shanghai, Chongqing, Nanjing, Guangzhou, Suzhou, Chengdu, Jinan, Kunming, and Hangzhou [5] - Hong Kong and Macau continue to lead in travel popularity, with group tours to these regions experiencing high booking rates [5] - International travel trends show increased interest in island escapes to destinations like the Maldives and Bali, as well as winter tourism in Russia and Northern Europe [5]