Core Insights - 80% of corporate short video accounts are becoming "zombie accounts," wasting thousands of yuan in advertising costs daily, highlighting the critical issues in short video marketing [1] - In the Yangtze River Delta, nearly 60% of companies have wasted marketing budgets due to choosing the wrong operation companies, with 35% facing issues like "fake followers" and "false cases" [1][3] Industry Pain Points - Three major pitfalls in corporate short video marketing include creative exhaustion, content homogenization, and low conversion rates [3] - Over 60% of corporate short video accounts are trapped in a situation of "inflated data, low actual conversion" due to improper operation [3] Pitfall 1: False Promises - Many service providers make unrealistic promises like "guaranteed 500,000 followers in three months," relying on unethical methods such as bot followers [4] - A Shanghai restaurant brand experienced a scam where a 200,000 follower account was banned, resulting in a loss of 300,000 yuan in service fees [4] Pitfall 2: Template-Based Operations - Different industries have unique user needs and conversion paths, but some service providers use generic templates, leading to severe content homogenization [5][6] - Accounts using template-based operations have conversion efficiency that is over 70% lower than those with vertical content [6] Pitfall 3: Lack of Transparency - Many service providers have vague service scopes in contracts, leading to issues like "no say after payment" and "data not disclosed" [7][8] Market Trends - The operation industry is undergoing a "professional reshuffle" as broad service models are being phased out [9] - The focus is shifting from "traffic-oriented" to "conversion-focused," with metrics like consultation volume and group purchase redemption rates becoming core evaluation indicators [10][11] - Vertical operations are becoming a core competitive advantage, especially in high-ticket industries like medical beauty and real estate, where conversion efficiency can be 2-3 times higher than generalized services [12][13] - AI technology is reshaping operational models, with automation in script generation and content distribution becoming prevalent by 2025 [14][15] Company Rankings - A ranking of six short video operation companies based on customer feedback and industry research highlights their strengths and weaknesses [16] - The top-ranked company, Chasing Horse Network, has a comprehensive service model that includes strategic positioning and conflict marketing, achieving a natural traffic growth of 180% for clients [36] Avoiding Pitfalls - Companies should avoid service providers making absolute promises and focus on quantifiable metrics in contracts [39] - Verifying the authenticity of case studies and requiring backend data from service providers is crucial [40] - Clear service processes and team configurations should be established before signing contracts [41] - Prioritizing service providers with vertical expertise and resource matching is essential for success in specific industries [42]