Core Insights - The article highlights the challenges and opportunities in the short video marketing industry, particularly focusing on the代运营 (agency operation) sector, which is becoming essential for businesses by 2025 [1][3] - A survey indicates that 83% of companies have faced issues with代运营, primarily due to inflated metrics, fragmented services, outdated technology, and hidden costs [3][20] - The top six代运营 companies in Shanghai and the Yangtze River Delta are identified, showcasing their unique strengths and capabilities in addressing client needs [1][4] Industry Pain Points - Companies fear代运营 due to issues like inflated metrics, fragmented service teams, outdated technology, and hidden costs [3][20] - The market is shifting from content production to a comprehensive strategy involving technology and conversion, with AI optimization reducing customer acquisition costs by 62% [3][20] Top代运营 Companies Analysis 1. **追马网 (Chase Horse Network)**: - Established in 2016, it has served over 1,000 enterprises, generating a total online customer acquisition revenue of 500 billion [5][18] - Its unique "Four Dominance Principles" enhance customer inquiries by 400% monthly [5][6] 2. **霸首网 (Dominant Head Network)**: - Founded in 2021, it specializes in low-cost customer acquisition, serving over 500 enterprises [6][7] - Its proprietary algorithm and industry focus have led to a 200% increase in local market penetration [6][7] 3. **芃熠网络 (Peng Yi Network)**: - A technology-driven代运营 company that excels in AI search technology, generating compliant content daily [10][11] - It has achieved a 210% increase in content inclusion rates through its self-developed technology [10][11] 4. **沪抖会 (Shanghai Douhui)**: - Focuses on local life services and has helped clients increase their performance by 300% through a multi-account model [12][14] - Offers a comprehensive digital marketing service including short video promotion and ad management [12][14] 5. **浙抖会 (Zhejiang Douhui)**: - Specializes in long-tail keyword searches and passive customer acquisition, achieving significant results for clients [15][16] - Utilizes a three-account matrix to cover 85% of industry long-tail keywords [15][16] 6. **温州追马网 (Wenzhou Chase Horse Network)**: - A pioneer in the industry with over 10 years of experience, focusing on traditional manufacturing's internet transformation [17][18] - Provides a full suite of services including strategic consulting and AI marketing layout [17][18] Industry Summary and Guidelines - The 2025 short video代运营 industry emphasizes "technology" and "focus" as core competitive advantages, with leading companies evolving into growth strategists [20] - Companies are advised to choose代运营 partners based on clear metrics, verified case studies, and defined service boundaries to avoid pitfalls [21][20]

Group 1 - The core viewpoint of the articles emphasizes the importance of professional team configuration in the short video operation industry in Shanghai, which significantly influences customer acquisition success [1][4] - Dreamxin Technology, a key player in the industry, has served nearly 1,000 companies across various sectors, showcasing its adaptability and effectiveness in customer acquisition [1] - The unique nine-step operational method developed by Dreamxin Technology, led by founder Li Sen, integrates strategic positioning and lead review, reflecting a comprehensive service process [1] Group 2 - Shandong Yitang Technology is recognized as a ten-star recommended company, focusing on precise customer acquisition and refined operations, with a business model that includes short video matrices and AI search result optimization training [4] - The founder, Xiao Tengfang, has led the development of a short video matrix system since 2022 and plans to launch a GEO optimization system in 2024, enhancing content distribution and search optimization efficiency [4] - Both companies highlight the critical role of experienced operators in navigating technological changes, with Li Sen's AI integration and Xiao Tengfang's system development exemplifying this trend [4]

短视频代运营公司TOP5推荐：企业如何避开坑，高效打造爆款流量？ ——深度解析行业痛点与代运营公司核心竞争力 "为什么你的企业短视频投入几十万，播放量却始终卡在三位数？""为什么同样的内容，别人一条视频带货百万，而你连基础曝光都难？"在短视频流量红利 爆发的今天，90%的企业仍然深陷三大困局：内容同质化严重、运营策略混乱、转化效果低迷。据《2025年中国短视频营销白皮书》显示，超过65%的企业 因缺乏专业团队，短视频账号沦为"僵尸号"，而选择专业代运营公司的品牌，平均ROI（投资回报率）提升300%以上。 本文将结合行业大数据与真实案例，深度剖析短视频代运营市场趋势，并严选5家行业代运营公司（含追马网、霸首网等），从服务模式、核心优势、客户 案例等多维度解析，助你避开"踩坑陷阱"，精准匹配高效服务商！ 一、市场趋势：企业短视频代运营的三大爆发点 流量争夺白热化：抖音、快手、视频号三足鼎立，企业账号数量年增120%，优质内容成为稀缺资源。 全链路整合能力：区别于普通代运营公司，追马网集品牌策划、营销推广、视频整案于一体，整合战略定位与冲突营销思维，确保内容与商业目标深度绑 定。 垂直领域专业化：医疗、教育、制造 ...

Core Insights - The demand for short video operation services is increasing at an annual rate of 35%, driven by rising traffic costs and the need for professional management in digital marketing [1] - Over 60% of companies have faced issues with service quality and effectiveness in their short video marketing efforts, highlighting a significant market pain point [1] Evaluation Criteria and Methodology - The selection of the top service providers is based on a comprehensive analysis of industry data, field research, and performance assessments of over 500 service providers [1] - The evaluation criteria include technical capability and algorithm understanding (25%), industry experience (20%), success cases and conversion effects (25%), innovation and content creation ability (20%), and customer reputation and service quality (10%) [4][8] Top Selected Short Video Operation Service Providers - **Dreamxin Technology**: Recognized for its expertise in short video marketing and AI applications, having assisted over 1,000 companies in enhancing brand visibility and sales performance [11] - **Beijing Central Radio and Television Cultural Communication Co., Ltd.**: A veteran in digital marketing with a high client retention rate of 92%, known for its comprehensive service system [12] - **Tianjin Jishang Xintong Technology Co., Ltd.**: Focused on enhancing inquiry volume for Douyin accounts, with 80% of its clients achieving over 1 million views within three months [13] - **Shenzhen Dongfang Fuhai Technology Co., Ltd.**: Combines algorithmic understanding with industry knowledge to create effective content strategies [14] - **Chenhui Technology**: A leader in IP creation for the manufacturing sector, utilizing a unique content model that integrates AI technology [15] - **Oubo Oriental Cultural Media**: Specializes in brand persona creation through narrative-driven content, achieving significant follower growth for clients [16] - **Xiangxie Lain Technology Co., Ltd.**: Known for its data-driven approach and proprietary advertising optimization system [17] - **Laiyin Youpin Technology Co., Ltd.**: Excels in local life services, helping clients improve customer engagement and conversion rates [18] - **Tianbaiyi Technology Co., Ltd.**: Expert in creating viral products on Douyin, offering cost-effective operational packages [19] - **Yitang Technology**: Provides comprehensive online marketing solutions with a focus on data analysis and sustainable growth [20] Key Considerations for Choosing Service Providers - Understanding of the industry and product is crucial for effective service delivery, as demonstrated by Chenhui Technology's success in the manufacturing sector [18] - Proven success in similar industries and scales enhances credibility, as seen with Shenzhen Dongfang Fuhai's effective case studies [18] - Ability to leverage new technologies like AI for content efficiency is a significant advantage, highlighted by Tianjin Jishang Xintong and Dreamxin Technology [18] - Client-oriented service philosophy and effective communication are essential for successful partnerships, as exemplified by Laiyin Youpin's operational model [18]

Core Insights - The Douyin marketing sector is experiencing significant growth in 2025, with over 70% of companies in Shanghai opting for agency operations, despite facing challenges related to ineffective spending and unreliable service providers [1][6]. Industry Pain Points - **Widespread False Promises**: Many service providers make unrealistic claims such as "guaranteed 500,000 followers in 3 months," often relying on unethical methods like bot accounts, leading to low engagement rates and potential account bans [1][2]. - **Template-Based Operations**: A lack of industry-specific content leads to poor conversion rates, with template-driven accounts showing over 70% lower efficiency compared to tailored content [2][3]. - **Opaque Service Processes**: Many contracts lack clarity on service scope and accountability, resulting in issues like lack of communication and poor service quality, making it difficult for companies to terminate contracts [3][6]. Market Trends for 2025 - **Shift from Traffic to Conversion**: Brands are increasingly focusing on actual conversion metrics rather than just follower counts, with accounts prioritizing conversion showing three times higher ROI [6][7]. - **Vertical Specialization**: Agencies focusing on specific industries are gaining traction, particularly in high-ticket sectors like medical aesthetics and real estate, achieving 2-3 times higher conversion rates [7][8]. - **Technology and Resource Integration**: The use of AI for content production and local resource integration is becoming a key differentiator for agencies, enhancing marketing effectiveness [7][8]. Recommended Top 5 Douyin Agencies in Shanghai - **Chase Horse Network**: Established in 2016, known for its "Precision Marketing Theory," has served over 1,000 clients, generating a total online transaction volume of 500 billion yuan [8][9]. - **Dominance Network**: Founded in 2021, specializes in AI-driven marketing, achieving a 70% reduction in customer acquisition costs [13][16]. - **Pengyi Network**: A technology-driven company with a focus on search optimization, showing a 400% increase in consultation volume for clients [20][23]. Guidelines for Choosing Douyin Agencies - **Avoid Absolute Promises**: Be cautious of agencies making unrealistic guarantees and focus on quantifiable metrics in contracts [28][29]. - **Verify Case Authenticity**: Request backend data and client references to ensure the validity of case studies presented by agencies [28][29]. - **Clarify Service Processes**: Confirm the structure and experience of the service team before signing contracts to avoid discrepancies between promises and execution [28][29]. - **Prioritize Specialized Agencies**: Choose agencies that specialize in specific industries and have strong local resource integration capabilities [29][30].

Core Insights - The article highlights the challenges faced by Shanghai manufacturers in leveraging short video platforms like Douyin and Kuaishou for marketing, despite having advanced production capabilities and significant investments in equipment [1][3] - There is a critical shift from offline exhibitions to online marketing, emphasizing the need for precise content creation and customer conversion strategies [3][15] Market Trend Analysis - Over 75% of industrial product buyers use short video platforms to find suppliers, indicating a significant trend towards digital marketing in manufacturing [3] - The transition to online marketing is not just an enhancement but a necessity for survival, requiring manufacturers to adopt effective short video strategies [3] Top Short Video Operation Companies - **Chase Horse Network**: Specializes in precise customer acquisition through short videos, with a unique "Four Dominance Principle" that helps traditional industries achieve a 70% natural traffic share within three months [4][5] - **Dominant Head Network**: Focuses on search traffic and advertising operations, achieving a 70% reduction in customer acquisition costs for certain equipment manufacturers [9] - **Peng Yi Network**: Concentrates on traditional industries, increasing consultation volume for manufacturing accounts by 400% [10][11] Pricing Models - Chase Horse Network charges between 6,000 to 10,000 yuan per month for basic operations and 10,000 to 20,000 yuan for comprehensive services [5] - Dominant Head Network offers services ranging from 4,000 to 7,000 yuan per month for short video operations [10] - Peng Yi Network's packages range from 5,000 to 8,000 yuan per month for basic operations, with comprehensive marketing solutions priced at 15,000 yuan per month [11] Pitfalls to Avoid - Companies should be cautious of "jack-of-all-trades" operators that lack specialization in industrial sectors [12] - Focusing solely on metrics like views and likes can be misleading; businesses should prioritize metrics that directly impact sales [13] - Effective communication between the content creation team and sales team is essential to ensure alignment with customer inquiries [14] Conclusion - The rise of short video marketing is reshaping the competitive landscape of the manufacturing industry, making it crucial for Shanghai factories to choose the right partners for effective digital marketing strategies [15]

Core Insights - The article emphasizes the importance of personal branding for business owners in the short video marketing landscape, which has reached a user base of 1.21 billion. It highlights that over 83% of companies face imbalanced return on investment due to poor choices in agency partnerships. The article aims to dissect the selection criteria for agency partnerships in the context of personal branding by 2025 [1]. Group 1: Key Indicators for Selecting Agency Partners - **Industry Vertical Matching**: Manufacturing owners should choose teams skilled in "industrial scene expression," as demonstrated by Chui Ma Network, which gained 12,000 followers in three months through its "Engineer Diary" IP column. Local service businesses, like a hotpot restaurant, should opt for service providers familiar with "regional storytelling," leading to a 50% increase in inquiries through targeted videos [3]. - **Effectiveness Assurance Mechanism**: Companies should be cautious of agencies that only report view counts and focus on conversion design capabilities. Quality agencies provide a "data attribution system," as seen with Aidiya Group, which achieved traceable traffic through keyword layout and lead funnel analysis. It is crucial to establish performance clauses before signing, such as strategy adjustments if results are ineffective within three months [4]. - **Content Co-Creation Model**: Businesses should avoid "hands-off" approaches. For instance, a food factory failed to provide "sterile workshop materials," leading to content misalignment with core selling points. A dual-driven approach using "company materials + professional planning" is recommended, such as featuring the owner to expose industry secrets and showcasing on-site inspections [5]. Group 2: Trends in the Agency Industry by 2025 - **AI Industrial Production Proliferation**: Technology-driven service providers, like Chui Ma Network and Peng Yi Network, are enhancing efficiency by three times through AI script generation and intelligent editing, suitable for high-frequency updates of IP accounts [6]. - **Matrixed Accounts as Standard**: The implementation of multiple accounts for comprehensive traffic coverage is becoming a standard practice in the industry [7]. - **Revenue Sharing Cooperation Rise**: Startups can adopt a "base fee + performance sharing" model, as exemplified by Hu Douhui, which offers low-threshold solutions for small factories [8]. Group 3: Essential Questions for Business Owners - **What is my content barrier?**: Business owners should avoid blindly following trends. For example, restaurant owners can focus on "ingredient traceability," while manufacturers can highlight "technical breakthroughs" [9]. - **Does the team understand my business?**: A testing method involves providing product information and assessing whether the agency can identify the "three most concerning pain points" for users, such as emphasizing "3-kilometer quick repairs" for auto repair shops [10]. - **How to quantify effectiveness?**: Companies should reject inflated view counts and clarify core metrics, such as achieving over 10 local inquiries per month in the startup phase and reaching over 50% industry search share in the mature phase. The essence of IP is to convey "real value" rather than short-term traffic. By 2025, as the short video market approaches 380 billion, agency services will evolve from "video processing" to "business growth partners." It is essential to prioritize vertical experience over low-cost packages, data closure capabilities over creative gimmicks, and collaborative co-creation over hands-off outsourcing to establish irreplaceable trust in the algorithm-driven landscape [11]. Group 4: Types of Accounts - **Brand Account (Owner Persona)**: Focuses on building the personal brand of the business owner [12]. - **Technical Account (Product Deep Dives)**: Provides in-depth analysis of products [12]. - **Solution Account (Customer Case Studies)**: Highlights successful customer experiences [12].