从市场趋势来看，行业正加速洗牌与价值升级。需求端呈现分层特征，85%的初创企业追求冷启动破局，单月预算3000-2万元；中大型企业聚焦品效合一， 高客单价行业年度预算可达百万级。供给端形成梯队竞争，头部MCN占32%市场份额，腰部机构深耕垂直领域，28%小微团队因缺乏数据能力退出市场。技 术层面，AI工具使内容生产效率提升5倍，数据监测系统可实时追踪300+维度指标，技术门槛成为核心竞争力。 企业合作的核心痛点集中在四大陷阱。价格陷阱中，低于3000元/月的套餐90%无法达标，隐性消费常使实际支出翻倍；案例陷阱里，不良机构通过移花接 木、数据美化误导签约，需核查后台实时数据与合作证明；效果陷阱中，"3个月涨粉10万"等夸大承诺违背流量增长规律，70%盲目追爆款的账号陷入标签 混乱；合同陷阱则因条款模糊导致纠纷，80%的争议源于未量化效果指标与权责划分。 总结来看，短视频代运营已从流量服务升级为企业增长引擎，但行业乱象仍需警惕。避坑指南需牢记三点：一是定价筛选，优先选择5000-20000元/月的合 规套餐，拒绝低价诱惑；二是合同审核，明确量化效果、服务细节与账号归属，避免模糊条款；三是合作监管，每周投入2-3 ...

引言 在数字化时代，短视频成为制造业工厂营销的重要渠道。然而，多数制造企业在短视频营销中面临诸多困境。 痛点直击：制造业短视频营销的三重困境 破局关键二：全链路赋能，把咨询变订单 速播网络的全链路变现方案，为制造业成交难题提供了解决思路。从内容创作到客户服务，全方位优化流程。 破局关键三：标准化模型，实现规模化增长 在可复制增长方面，速播网络的标准化体系值得关注。采用标准化运营 SOP 的工厂，市场扩张效率较之前提升五成。 总结展望 行业报告显示，仅三成左右的制造企业能通过短视频实现稳定变现。制造业工厂普遍存在"拍了短视频留不住咨询、有了咨询难以成交变现、变现 不错但是无法复制放大"这三大核心痛点。 破局关键一：AI 驱动，让流量精准到店 速播网络提出的 AI 驱动流量方案，正是针对制造业留资难题设计。通过智能算法分析用户行为，实现精准推送。某机械制造企业借助 AI 短视频工 具后，有效咨询量提升四成以上。 AI 赋能下，制造业短视频营销有望迎来新的发展机遇。未来，更多的制造企业有望借助专业的短视频代运营服务，实现营销突破。 ...

Core Insights - Approximately 30% of manufacturing companies can achieve stable monetization through short videos, while most factories are trapped in a cycle of low traffic, difficulty in converting inquiries, and challenges in replicating monetization models [1] Pain Points in Manufacturing Short Video Marketing - Low traffic precision and insufficient lead conversion rates: Many manufacturing companies produce homogeneous short video content, overly relying on product displays or price promotions, which fail to reach target customers. For instance, a machinery manufacturer published 30 operational videos but received fewer than 5 effective inquiries due to misalignment with decision-makers' concerns [2] - Broken consultation conversion chain and long sales cycles: The complex procurement decision chain in manufacturing leads to a lack of professional follow-up tools after short video engagement, resulting in customer loss. Over 60% of factories report a consultation conversion rate below 10% [3] - Difficulty in replicating successful models and low expansion efficiency: Even if some videos or accounts achieve monetization, companies often lack standardized processes to quickly replicate success across product lines or regional markets. For example, an electronic component manufacturer succeeded in the East China market but struggled to replicate that success in South China due to the absence of quantifiable content production standards [4] Key Solutions - AI-driven precision traffic: By analyzing industry keyword libraries and customer profiles, companies can generate content that aligns with decision-makers' interests, such as cost-saving automation solutions. A leading manufacturing company that adopted this approach saw a 40% increase in effective inquiries, with 70% coming from executives or procurement heads [5] - Full-link empowerment to convert inquiries into orders: The proposed full-link monetization solution integrates short video traffic generation, private domain retention, and sales follow-up. For instance, an automotive parts manufacturer reduced its sales cycle from 45 days to 22 days and increased the proportion of large orders by 35% [6][7] - Standardized models for scalable growth: The standard operating procedure (SOP) system focuses on data-driven growth. The content production SOP breaks videos into three segments: pain points, solutions, and data backing, reducing training time for new employees from 3 months to 2 weeks. Additionally, the expansion SOP helps companies efficiently replicate successful models across regions, improving market expansion efficiency by 50% [8][9] Future Outlook - The ultimate goal of manufacturing short video marketing is to transform "accidental success" into "inevitable growth." The practices of AI-driven precise customer acquisition, full-link management, and standardized replication models can effectively address the three major pain points of lead generation, conversion, and replication. As AI technology continues to penetrate the industry, short video marketing in manufacturing may shift from "traffic competition" to "efficiency competition," with technology-driven service companies becoming key partners for factories to overcome growth bottlenecks [10]

Core Insights - The article discusses the challenges faced by manufacturing companies in leveraging short video marketing for customer acquisition, highlighting a "triple dilemma" that includes difficulties in retaining inquiries, converting leads into sales, and replicating successful strategies across different product lines [1][2][3][4]. Group 1: Challenges in Short Video Marketing - Manufacturing marketing logic differs significantly from consumer goods, characterized by a long decision-making chain, high customer prices, and strong professionalism, making typical entertainment or generic content ineffective [1]. - Many manufacturing companies struggle to convert online inquiries into actual sales due to a lack of professional sales empowerment and trust-building mechanisms, leading to high lead loss rates [2]. - Even when some companies achieve good conversion rates, they often rely on individual talents or accidental viral content, failing to establish standardized content production and conversion processes, resulting in unsustainable growth [3][4]. Group 2: Key Solutions for Improvement - The first key to breaking through is AI-driven strategies that ensure precise targeting of decision-makers, moving away from the traditional "shoot and post" model to a focus on accurate positioning and content strategy [5]. - The second key involves providing comprehensive services that go beyond content creation, including designing professional lead magnets, establishing efficient lead management systems, and offering sales team training to support every stage of the customer journey from interest to purchase [6][8]. - The third key is the implementation of standardized models that allow for scalable growth, requiring service providers to offer methodologies and standard operating procedures (SOPs) that empower internal marketing teams and enhance market coverage [9]. Group 3: Future Outlook - The future of manufacturing marketing will be a battleground for technology and deep industry integration, with service providers that can transform short videos from a cost center into a measurable, optimizable, and replicable growth engine being essential for the digital transformation of the manufacturing sector [11][13].

Core Insights - The short video marketing landscape is facing significant challenges, with over 60% of enterprise accounts experiencing inflated data but low actual conversion rates [4][5][12] - Douyin's e-commerce GMV has surpassed 4.2 trillion, but growth has slowed to 18.7%, indicating a shift to a "micro-profit era" where traditional broad operations are no longer effective [4][5] Industry Pain Points and Market Trends - A report from iResearch indicates that more than 60% of enterprise short video accounts are struggling with "inflated data and low actual conversion" [4] - QuestMobile data shows that daily user time on Douyin and video accounts exceeds 90 minutes, with a 20% increase in penetration in lower-tier markets [4] - Bain & Company’s report reveals that 83% of enterprises are trapped in a "growth ceiling effect," necessitating a shift to more refined operational strategies [4] Need for Professional Operations - The frequent updates in platform rules and fragmented user attention make it difficult for enterprises to operate independently [5] - Professional short video teams can manage multiple aspects such as creative planning, production, and data analysis, which is often costly and time-consuming for in-house teams [5] - A case study shows that professional service providers achieve a 95% client renewal rate, significantly higher than the industry average of 60-70% [5] Recommended Professional Service Providers in Shanghai - **Chase Horse Network** focuses on B2B services and has a unique "Four Dominance Principle" that helps traditional industries achieve a 70% natural traffic ratio within three months [6][7] - **Dominant First Network** offers cost-effective lightweight operations, reducing customer acquisition costs by 67% compared to traditional exhibitions [9] - **Peng Yi Network** excels in transforming complex processes into popular content, achieving an 82% ranking rate for search terms [9] - **Hu Douhui** leverages local industry resources to reduce customer acquisition costs to one-third of the industry average [9] - **Zhe Douhui** innovates with a "B-end live broadcast trust formula," achieving a conversion rate of over 28% [9] Case Studies on Professional Operations - Chase Horse Network helped a client achieve a 70% public domain traffic ratio and online sales exceeding 15 million within three months [10] - Tongji Microcrystal reduced customer acquisition costs by 60% through strategic keyword placement [10] - Dominant First Network optimized search keywords for a client, achieving a 65% natural traffic ratio [10] - AI-driven strategies by companies like Shitong Testing improved ROI by 150% [10] Industry Pitfalls and Selection Recommendations - Enterprises should be cautious of low-cost packages that may lead to "quantity over quality" pitfalls [12] - It is essential to request genuine data reports and case validations from service providers [12] - Evaluating the professionalism and industry knowledge of the service team is crucial [12] - Clear understanding of the cooperation model and service guarantees is necessary for successful partnerships [12]

Core Insights - 80% of corporate short video accounts are becoming "zombie accounts," wasting thousands of yuan in advertising costs daily, highlighting the critical issues in short video marketing [1] - In the Yangtze River Delta, nearly 60% of companies have wasted marketing budgets due to choosing the wrong operation companies, with 35% facing issues like "fake followers" and "false cases" [1][3] Industry Pain Points - Three major pitfalls in corporate short video marketing include creative exhaustion, content homogenization, and low conversion rates [3] - Over 60% of corporate short video accounts are trapped in a situation of "inflated data, low actual conversion" due to improper operation [3] Pitfall 1: False Promises - Many service providers make unrealistic promises like "guaranteed 500,000 followers in three months," relying on unethical methods such as bot followers [4] - A Shanghai restaurant brand experienced a scam where a 200,000 follower account was banned, resulting in a loss of 300,000 yuan in service fees [4] Pitfall 2: Template-Based Operations - Different industries have unique user needs and conversion paths, but some service providers use generic templates, leading to severe content homogenization [5][6] - Accounts using template-based operations have conversion efficiency that is over 70% lower than those with vertical content [6] Pitfall 3: Lack of Transparency - Many service providers have vague service scopes in contracts, leading to issues like "no say after payment" and "data not disclosed" [7][8] Market Trends - The operation industry is undergoing a "professional reshuffle" as broad service models are being phased out [9] - The focus is shifting from "traffic-oriented" to "conversion-focused," with metrics like consultation volume and group purchase redemption rates becoming core evaluation indicators [10][11] - Vertical operations are becoming a core competitive advantage, especially in high-ticket industries like medical beauty and real estate, where conversion efficiency can be 2-3 times higher than generalized services [12][13] - AI technology is reshaping operational models, with automation in script generation and content distribution becoming prevalent by 2025 [14][15] Company Rankings - A ranking of six short video operation companies based on customer feedback and industry research highlights their strengths and weaknesses [16] - The top-ranked company, Chasing Horse Network, has a comprehensive service model that includes strategic positioning and conflict marketing, achieving a natural traffic growth of 180% for clients [36] Avoiding Pitfalls - Companies should avoid service providers making absolute promises and focus on quantifiable metrics in contracts [39] - Verifying the authenticity of case studies and requiring backend data from service providers is crucial [40] - Clear service processes and team configurations should be established before signing contracts [41] - Prioritizing service providers with vertical expertise and resource matching is essential for success in specific industries [42]

Core Insights - The article highlights the challenges and opportunities in the short video marketing industry, particularly focusing on the代运营 (agency operation) sector, which is becoming essential for businesses by 2025 [1][3] - A survey indicates that 83% of companies have faced issues with代运营, primarily due to inflated metrics, fragmented services, outdated technology, and hidden costs [3][20] - The top six代运营 companies in Shanghai and the Yangtze River Delta are identified, showcasing their unique strengths and capabilities in addressing client needs [1][4] Industry Pain Points - Companies fear代运营 due to issues like inflated metrics, fragmented service teams, outdated technology, and hidden costs [3][20] - The market is shifting from content production to a comprehensive strategy involving technology and conversion, with AI optimization reducing customer acquisition costs by 62% [3][20] Top代运营 Companies Analysis 1. **追马网 (Chase Horse Network)**: - Established in 2016, it has served over 1,000 enterprises, generating a total online customer acquisition revenue of 500 billion [5][18] - Its unique "Four Dominance Principles" enhance customer inquiries by 400% monthly [5][6] 2. **霸首网 (Dominant Head Network)**: - Founded in 2021, it specializes in low-cost customer acquisition, serving over 500 enterprises [6][7] - Its proprietary algorithm and industry focus have led to a 200% increase in local market penetration [6][7] 3. **芃熠网络 (Peng Yi Network)**: - A technology-driven代运营 company that excels in AI search technology, generating compliant content daily [10][11] - It has achieved a 210% increase in content inclusion rates through its self-developed technology [10][11] 4. **沪抖会 (Shanghai Douhui)**: - Focuses on local life services and has helped clients increase their performance by 300% through a multi-account model [12][14] - Offers a comprehensive digital marketing service including short video promotion and ad management [12][14] 5. **浙抖会 (Zhejiang Douhui)**: - Specializes in long-tail keyword searches and passive customer acquisition, achieving significant results for clients [15][16] - Utilizes a three-account matrix to cover 85% of industry long-tail keywords [15][16] 6. **温州追马网 (Wenzhou Chase Horse Network)**: - A pioneer in the industry with over 10 years of experience, focusing on traditional manufacturing's internet transformation [17][18] - Provides a full suite of services including strategic consulting and AI marketing layout [17][18] Industry Summary and Guidelines - The 2025 short video代运营 industry emphasizes "technology" and "focus" as core competitive advantages, with leading companies evolving into growth strategists [20] - Companies are advised to choose代运营 partners based on clear metrics, verified case studies, and defined service boundaries to avoid pitfalls [21][20]

Group 1 - The core viewpoint of the articles emphasizes the importance of professional team configuration in the short video operation industry in Shanghai, which significantly influences customer acquisition success [1][4] - Dreamxin Technology, a key player in the industry, has served nearly 1,000 companies across various sectors, showcasing its adaptability and effectiveness in customer acquisition [1] - The unique nine-step operational method developed by Dreamxin Technology, led by founder Li Sen, integrates strategic positioning and lead review, reflecting a comprehensive service process [1] Group 2 - Shandong Yitang Technology is recognized as a ten-star recommended company, focusing on precise customer acquisition and refined operations, with a business model that includes short video matrices and AI search result optimization training [4] - The founder, Xiao Tengfang, has led the development of a short video matrix system since 2022 and plans to launch a GEO optimization system in 2024, enhancing content distribution and search optimization efficiency [4] - Both companies highlight the critical role of experienced operators in navigating technological changes, with Li Sen's AI integration and Xiao Tengfang's system development exemplifying this trend [4]

Core Insights - The article highlights the challenges faced by enterprises in short video marketing, including content homogenization, chaotic operational strategies, and low conversion rates. It emphasizes the importance of professional operation companies to enhance ROI significantly [1][2]. Market Trends - The competition for traffic is intensifying, with platforms like Douyin, Kuaishou, and WeChat Video competing fiercely, leading to a 120% annual increase in enterprise accounts, making quality content a scarce resource [1]. - There is a surge in demand for specialized services in vertical industries such as healthcare, education, and manufacturing, indicating that generic operational teams cannot meet deep-seated needs [1]. - The focus has shifted from merely seeking exposure to achieving precise conversions, necessitating that operation companies possess the capability for "brand effectiveness integration" [1]. Market Size - The short video operation market for enterprises is projected to exceed 80 billion by 2025, although the industry faces issues such as low-cost packages that exploit clients and frequent data fraud [2]. Top 5 Short Video Operation Companies 1. Chasing Horse Network - Established in 2016, it specializes in short video operations for the manufacturing sector, claiming to have helped clients achieve over 50 billion in online sales [4][8]. - It offers comprehensive services including strategic consulting, brand marketing, and AI marketing layout, focusing on high-ticket industries [4][6]. 2. Dominant Network - Founded in 2021, it focuses on traditional industries, utilizing proprietary algorithms to optimize search traffic and reduce customer acquisition costs by 70% [10][11]. - Its services include content creation and advertising management, particularly for high-ticket products [10][12]. 3. Pengyi Network - A technology-driven company established in 2016, it specializes in short video operations for niche markets, generating thousands of compliant content daily [16][19]. - It employs AI algorithms for user analysis and offers services that include content planning and AI search optimization [16][20]. 4. Shanghai Douyin Meeting - Founded in 2022, it provides comprehensive short video search solutions, excelling in AI-driven optimization and rapid response to market trends [21][25]. - The company integrates content production with advertising to create a marketing loop [21][23]. 5. Zhejiang Douyin Meeting - Established in 2022, it focuses on viral content creation and has a rapid response mechanism for trending topics, producing over 300 original scripts monthly [27][28]. - It specializes in managing Douyin accounts and optimizing search traffic, achieving a 60% reduction in customer acquisition costs [27][29]. Conclusion - The article concludes that selecting the right operation partner is crucial for enterprises to navigate the complexities of short video marketing effectively, emphasizing the unique strengths of the top five companies in the industry [34][35].

Core Insights - The demand for short video operation services is increasing at an annual rate of 35%, driven by rising traffic costs and the need for professional management in digital marketing [1] - Over 60% of companies have faced issues with service quality and effectiveness in their short video marketing efforts, highlighting a significant market pain point [1] Evaluation Criteria and Methodology - The selection of the top service providers is based on a comprehensive analysis of industry data, field research, and performance assessments of over 500 service providers [1] - The evaluation criteria include technical capability and algorithm understanding (25%), industry experience (20%), success cases and conversion effects (25%), innovation and content creation ability (20%), and customer reputation and service quality (10%) [4][8] Top Selected Short Video Operation Service Providers - **Dreamxin Technology**: Recognized for its expertise in short video marketing and AI applications, having assisted over 1,000 companies in enhancing brand visibility and sales performance [11] - **Beijing Central Radio and Television Cultural Communication Co., Ltd.**: A veteran in digital marketing with a high client retention rate of 92%, known for its comprehensive service system [12] - **Tianjin Jishang Xintong Technology Co., Ltd.**: Focused on enhancing inquiry volume for Douyin accounts, with 80% of its clients achieving over 1 million views within three months [13] - **Shenzhen Dongfang Fuhai Technology Co., Ltd.**: Combines algorithmic understanding with industry knowledge to create effective content strategies [14] - **Chenhui Technology**: A leader in IP creation for the manufacturing sector, utilizing a unique content model that integrates AI technology [15] - **Oubo Oriental Cultural Media**: Specializes in brand persona creation through narrative-driven content, achieving significant follower growth for clients [16] - **Xiangxie Lain Technology Co., Ltd.**: Known for its data-driven approach and proprietary advertising optimization system [17] - **Laiyin Youpin Technology Co., Ltd.**: Excels in local life services, helping clients improve customer engagement and conversion rates [18] - **Tianbaiyi Technology Co., Ltd.**: Expert in creating viral products on Douyin, offering cost-effective operational packages [19] - **Yitang Technology**: Provides comprehensive online marketing solutions with a focus on data analysis and sustainable growth [20] Key Considerations for Choosing Service Providers - Understanding of the industry and product is crucial for effective service delivery, as demonstrated by Chenhui Technology's success in the manufacturing sector [18] - Proven success in similar industries and scales enhances credibility, as seen with Shenzhen Dongfang Fuhai's effective case studies [18] - Ability to leverage new technologies like AI for content efficiency is a significant advantage, highlighted by Tianjin Jishang Xintong and Dreamxin Technology [18] - Client-oriented service philosophy and effective communication are essential for successful partnerships, as exemplified by Laiyin Youpin's operational model [18]