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农贸大集里升腾乡村全面振兴的“烟火气”
Zhong Guo Jing Ji Wang· 2026-01-10 04:51
从北京的沙河大集到山东的黄河大集,从河南的洧川大集到江苏的沭阳年货大集……近年来,各地城郊 农贸大集频频在社交媒体火热出圈,吸引了越来越多的游客涌入。 完善配套增便利。针对农贸大集普遍存在的停车难、交通堵、"方便之事"不方便等痛点,可以采取新建 停车场、增设城乡直达的公交线路、增设公共卫生间等措施,以细节服务将"流量"转化为"留量"。 加强监管建信任。消除一些人对农村市场食品安全、交易公平、商品质量等的顾虑,相关部门要加强对 市集的监督管理。例如洧川大集管理方专门为美食市场制定了"十不准",包括不准缺斤少两、不准破坏 市场卫生环境等,并成立了专门机构负责对摊位的督导检查,以此营造公平交易、安全放心的消费环 境。 烟火气里藏着大民生,小集市连着大循环。中央农村工作会议提出,"培育壮大县域富民产业"。农贸大 集的火爆,折射出城乡居民对美好生活的共同追求。把握"顶流"机遇,多维协同发力,既保留质朴本色 又焕发现代活力,打造更多有特色、有活力、有魅力的集市,城乡循环将更加畅通,乡村发展将更有支 撑。(中国经济网专栏作者 毛同辉) 农贸大集一头连着田间地头,让农产品就近进入市场,满足城乡居民的吃穿用度;一头又为民俗文化 ...
年轻人为啥爱上逛集市
Zhong Guo Jing Ji Wang· 2025-03-02 23:01
Core Viewpoint - The increasing popularity of rural markets among young people highlights a shift in consumer behavior, emphasizing the importance of local culture, atmosphere, and nostalgia in shopping experiences [1][2][3]. Group 1: Young People's Attraction to Markets - Young people are drawn to markets for their "local flavor," as some regional delicacies cannot be easily transported due to short shelf life, making fresh purchases more appealing [1]. - The lively atmosphere of markets, including folk performances and intangible cultural heritage experiences, adds to their attractiveness [1]. - Markets evoke a sense of nostalgia, reflecting local culture and traditions, which resonates with visitors [1]. Group 2: Economic Implications of Market Popularity - The rise in foot traffic at rural markets not only boosts their popularity but also provides insights for rural development [2]. - Despite the convenience of online shopping, physical markets fulfill immediate needs more effectively, maintaining their role as essential community hubs [2]. - The Ministry of Commerce and other departments have initiated an action plan to upgrade 5,000 rural markets and approximately 50,000 convenience stores by 2027, addressing infrastructure and service shortcomings [2]. Group 3: Case Studies and Economic Growth - The example of the Jin Gui Market in Ningxia demonstrates the potential of integrated markets, achieving an average transaction volume of 1 million yuan per event and over 100 events in 2024, leading to an annual transaction volume exceeding 1 billion yuan [3]. - The evolving consumption patterns in county-level markets indicate significant growth potential, with upgraded markets serving as a catalyst for economic vitality [3]. - Integrating traditional culture with modern lifestyles and tourism can enhance the appeal of rural markets, as seen in the development of specialty markets in Henan [3]. Group 4: Avoiding Homogeneity in Market Development - To prevent uniformity, it is crucial to leverage local cultural characteristics and tailor market designs to specific regions, integrating them with tourism and creative industries [4]. - Insights from the success of unique brands in suburban areas suggest that market attractiveness is determined more by distinctiveness and experiential quality than by proximity to urban centers [4]. Group 5: Future Outlook - The development of vibrant and distinctive markets will facilitate smoother urban-rural interactions and provide stronger support for rural development [5].