城市文化资本

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“苏超”激活城市文化资本的启示
Jing Ji Ri Bao· 2025-07-18 22:02
Core Insights - The "Su Super" league has achieved a record attendance of over 60,000, reflecting the deep connection between public sports events and cultural economic consumption [1] - The league activates urban cultural capital, transforming regional cultural characteristics into emotional bonds through grassroots participation [1] - The integration of urban cultural capital into sports and tourism creates a synergistic ecosystem that enhances consumer engagement [2] - The deep integration of sports, culture, and tourism leads to an expansion and upgrading of cultural economic consumption [3] - Emotional value experiences are amplified through social media sharing, creating a sustainable consumption ecosystem [4] Group 1: Activation of Urban Cultural Capital - Urban cultural capital is catalyzed by public sports events, with "Su Super" breaking elite barriers and fostering community engagement [1] - The league integrates fragmented cultural memories into resonant public cultural symbols, enhancing emotional recognition and consumer conversion [1] Group 2: Integration of Sports and Tourism - The activated urban cultural capital extends into tourism consumption, forming a "sports platform, cultural performance, tourism revenue" ecosystem [2] - The league's low ticket prices and regional cultural elements create connections between sports and tourism, driving consumer engagement [2] Group 3: Expansion of Cultural Economic Consumption - The deep integration of sports, culture, and tourism leads to a shift from material satisfaction to immersive cultural experiences [3] - The cross-city movement of over 60,000 fans generates significant consumption across various sectors, emphasizing the importance of cultural experiences [3] Group 4: Emotional Value and Social Sharing - The ultimate value of cultural economic consumption lies in the emotional resonance created through sharing and social media [4] - The transformation of sports venues into immersive social spaces enhances identity recognition and attracts indirect consumers [4] - The emotional value-driven consumption ecosystem allows cultural economics to transcend regional and situational limitations, ensuring lasting vitality [4]