□ 陈正峰 期待的力量：点燃城市增长的动力引擎 牵引城市发展逻辑从"资源依赖"向"需求驱动"转变。"我们已经渴望一场'苏超'很久了。"这句心声道出 了赛事出圈的关键——精准捕捉到人们内心深处对鲜活生活的向往、对自我价值的追寻、对公平竞技的 期待。这种集体渴望并非抽象的情绪宣泄，而是能转化为现实动能的精神力量，进而推动消费偏好 从"物质满足"转向"情感体验"。这映射到城市发展中，便是消费结构的升级会进一步倒逼产业结构向更 注重品质、体验与社会价值的方向调整，这与城市经济结构转型升级中"以消费引领产业升级、以需求 倒逼供给侧结构性改革"的路径高度契合。这种逻辑的转变意味着动力机制的迭代：城市增长不再依赖 资源的堆砌，而是通过搭建开放的参与平台、营造有温度的生活场景，将"人的向往"转化为价值创造的 引擎，推动城市在资源配置中兼顾效率与公平，以社会共识与稳定为发展筑基，最终形成更具韧性、活 力与包容性的新发展逻辑，这正是渴望的力量赋予城市发展的深层变革。 协同的力量：革新城市治理的运行机制 "苏超"出圈，折射城市发展逻辑的转变。从"物本导向"到"人本导向"，从"千城一面"到"各美其美"， 从"功能满足"到"情感共鸣" ...

▲2025年8月16日，江苏徐州，"苏超"无锡队对阵徐州队，球迷隔着屏幕为徐州队加油助威 "苏超"徐州队领队李锋本身也是徐州足协主席，他告诉红星新闻记者，其实今年江苏省城市足球联赛举办以前，当地足协和喜欢足球的人经常会组织足球赛 事，"不过主要是在小范围内举行，基本就是自娱自乐居多，没有太多观众。" 自从今年"苏超"爆火之后，徐州队的主场也从原来的市体育中心体育场搬到了能够容纳更多观众、设备更好的徐州市奥体中心。在第二轮比赛开始前，该体 育场的草坪也进行了更换，采用了质量更高、更专业的进口草坪。 去看一场"苏超"比赛，或者去参加一场马拉松，又或者约上几个朋友去公园玩几轮飞盘，近些年，越来越多样的体育赛事、运动方式进入到了普通百姓的生 活中，体育运动也随之带来了丰富的消费场景。 据新华社消息，国务院总理李强8月22日主持召开国务院常务会议，其中研究了释放体育消费潜力进一步推进体育产业高质量发展的意见。 红星新闻记者注意到，在本月19日举行的国新办新闻发布会上，国家体育总局体育经济司司长杨雪鸫在谈到赛事经济发展时就提到，以"苏超"为例，单场上 座超6万人，带动江苏全域多场景消费380亿元，有力地促进消费。 丰富体 ...

江苏13个地级市全部跻身全国GDP百强，经济实力较为均 衡，大部分城市的足球实力也很突出，近年来有7个城市征战 过中超和中甲，这为"谁也不服谁"的城市足球较量注入动力和 激情。 作者：伍里川 封图：图虫创意 苏超可以复制吗？自今年5月苏超诞生并迅速出圈后，这是一个经常被提出的问题。 近期，江西、河北等地相继举办"苏超式"足球赛事，并推动赛事与文旅深度融合。此外，武汉城市 足球超级联赛（简称"汉超"）将于8月16日开打揭幕战；2025年湖南省足球联赛则计划在今年9月 至12月举行。 目前来说，在苏超之外，江西的赣超给人留下了最深刻印象。继赣超首轮场均上座人数超1.3万 后，赣超第五轮的五场比赛共吸引91476名球迷现场观赛，刷新赣超单轮比赛到场观赛总人数纪 录。其中，赣州与抚州的焦点之战吸引了40582名观众来到现场，创造了江西足球单场观赛人数新 纪录。 赣超的成功案例，让不少网友相信苏超可以复制。但在我个人看来，苏超是无可复制的，因为每个 省份的省情不同。 礼"的宠粉模式，同样是经济实力的折射。你以为"比赛第一，友谊第十四"只是单纯玩梗？不！它 是对江苏城市"散是满天星，聚是一团火""形散而神不散"竞争生态的 ...

Core Viewpoint - The rise of "Su Chao" as a cultural and economic phenomenon in Jiangsu, leveraging local football leagues to stimulate consumption and enhance regional identity [2][8][14] Group 1: Cultural and Social Dynamics - "Su Chao" serves as a confirmation of local identity and a cultural performance that fosters regional and cultural recognition among participants [3][4] - The popularity of "Su Chao" is closely linked to the spread of internet memes that evoke local symbols and collective memories, enhancing community identity [4][5] - The emotional engagement of local populations through sports events reflects a deeper need for belonging and identity affirmation in a digital age [3][4] Group 2: Economic Impact and Consumption - The "Su Chao" league has effectively transformed sports events into a catalyst for local economic growth, driving traffic to various sectors such as dining, accommodation, and tourism [8][9] - During the Dragon Boat Festival, "Su Chao" contributed to nearly 12.42 million tourists in Jiangsu, generating a total tourism revenue of 4.693 billion yuan [8] - Local governments have actively promoted consumption through various incentives linked to "Su Chao," including free entry to attractions and bundled packages for visitors [8][9] Group 3: Media and Communication - Social media plays a crucial role in amplifying the reach and impact of "Su Chao," creating a shared cultural space that encourages public participation and interaction [5][6] - The integration of short videos and live broadcasts has transformed "Su Chao" into a focal point of media engagement, enhancing public interest and discussion [5][6] - Local government accounts have participated in meme creation, further enriching the social media narrative surrounding "Su Chao" and fostering a competitive cultural environment among cities [6][9] Group 4: Future Trends and Insights - The success of "Su Chao" and similar events indicates a shift towards experience-driven consumption, where emotional and cultural connections become key motivators for consumer behavior [12][14] - Future consumption trends will likely focus on localized and immersive experiences, as consumers seek deeper connections with their cultural heritage and community [12][13] - The ability of local governments and organizations to understand and leverage emotional triggers will be essential for sustaining consumer engagement and driving economic growth [14]

Group 1 - The emergence of local amateur football leagues, such as the "Hebei Five-a-Side Football Super League," reflects a growing trend in grassroots sports events across China, aiming to capitalize on the "ticket economy" and boost local football development [1][2] - The "Su Super" league has seen significant attendance, with over 1.1 million spectators across 48 matches, averaging 23,000 attendees per match, and generating a total revenue of 37.96 billion yuan, a 42.7% increase year-on-year [2] - The national football work conference has emphasized the importance of developing social football, advocating for a combination of government support and market effectiveness, and promoting youth training centers and campus football [2] Group 2 - While the trend of local leagues is promising, it is crucial for each region to tailor their approach based on local demographics, football participation, and economic conditions to ensure sustainable success [3] - The risk of oversaturation in the market is highlighted, as many regions may attempt to replicate successful models without considering their unique circumstances, potentially leading to diminished returns [3] - The article suggests that the initial excitement around these leagues may fade, and careful consideration is needed to maintain value and engagement in the long term [3]

Core Viewpoint - The rise of "Su Super" has made event economy a crucial driver for stimulating consumer activity across various regions, with local governments organizing similar sports events to boost consumption and integrate sports with cultural tourism [1][2]. Group 1: Economic Impact of Sports Events - Sports events have a multi-faceted economic impact, driving not only ticket sales but also significantly boosting related industries such as accommodation, dining, transportation, and tourism [2]. - Since the launch of "Su Super" on May 10, the combined service revenue from tourism, travel, dining, accommodation, and sports reached 37.96 billion yuan, marking a 42.7% year-on-year increase [2]. - The influx of spectators during events creates a consumption surge in local businesses, benefiting the surrounding commercial areas [2]. Group 2: Digital Integration and Engagement - Regions are enhancing event visibility and participation through digital means, such as live broadcasts and second-screen experiences, to maximize the economic benefits of sports events [3]. - Initiatives like "Pengcheng Football Night" in Xuzhou leverage large screens to broadcast matches while hosting related activities, thus promoting nighttime economic growth [3]. Group 3: Extending the Economic Chain - Local governments are implementing "ticket economy" strategies, offering discounts on attractions and services to ticket holders, thereby encouraging extended consumer engagement beyond the event itself [4]. - For instance, during "Hebei Five Super," ticket holders can enjoy free access to local attractions, enhancing the overall experience and driving additional spending [4]. - The combination of sports events with cultural tourism initiatives aims to create a comprehensive consumer experience, promoting local identity and increasing city visibility [4].

Group 1 - The core viewpoint of the articles emphasizes the promotion of football and sports development in Jiangsu Province, particularly through the "Su Super" city football league and its impact on youth engagement in sports [1][2][3] - Jiangsu Province is focusing on enhancing outdoor sports destinations to meet the growing demand for fitness and leisure activities among the public, leveraging the spillover effects of sports events [1] - The "Su Super" league has seen significant attendance growth, with the second round attracting over 59,000 spectators and an average of 9,852 attendees, surpassing the average attendance of the China League [3] Group 2 - The "Su Super" league has consistently drawn large crowds, with the sixth round achieving a record attendance of 60,396, setting a new record for amateur football events in China [3] - The league's popularity is reflected in its cumulative attendance, which has exceeded 1 million spectators by the eighth round, indicating strong community support for local football [3] - The provincial government is actively supporting the integration of sports and education, particularly in schools, to cultivate future football talent through structured training programs [2]

Core Viewpoint - The article discusses the rise of local football leagues in China, particularly focusing on the "Su Super" and "Gan Super" leagues, highlighting their impact on regional economic growth and consumer spending through sports events [3][5][9]. Group 1: Economic Impact of Local Football Leagues - The "Su Super" league has successfully attracted over 1 million attendees, stimulating consumption in sectors like dining, accommodation, and retail [3]. - The "Gan Super" league, which started in July, has shown strong attendance with 66,960 spectators in its first round, indicating a growing interest in local football [5]. - The direct ticket revenue from "Gan Super" reached approximately 500,000 yuan, while related tourism activities generated over 20 million yuan in combined revenue, showcasing the economic benefits of sports events [9]. Group 2: Comparison of Local Leagues - "Gan Super" has outperformed "Su Super" in terms of attendance at its opening matches, with a record of 36,249 spectators in one game, compared to "Su Super's" 46,000 in its first round [5]. - The average age of players in "Gan Super" is 23, with 60% being students, reflecting a strong youth engagement in the sport [5]. - Despite the enthusiasm for "Gan Super," it still trails behind "Su Super" in online search interest, with "Gan Super" averaging 1,475 daily searches compared to "Su Super's" 20,123 [7]. Group 3: Challenges and Opportunities - Local leagues like "Gan Super" and "Chuan Super" face challenges in sustaining interest and balancing regional economic disparities [11][12]. - "Gan Super" aims to become a professional training ground for players, with partnerships established between teams and educational institutions [7]. - The article emphasizes the need for local leagues to develop unique cultural identities and avoid merely replicating successful models from other regions [13].

Group 1 - The "Su Super" event has significantly boosted the local economy, with service revenue reaching 37.96 billion yuan in the first half of 2025, a year-on-year increase of 42.7% [1] - Out of the total service revenue, the share of payments from non-local tourists in the travel and dining sectors accounted for 28.8% and 19.7%, respectively [1] - The integration of sports and tourism is evolving from a simple combination to a deep integration, driving economic growth in the industry chain [1] Group 2 - The sports industry in China began its explosive growth in 2014, with a target to exceed 5 trillion yuan by 2025, as outlined in government policies [2] - The "Su Super" model exemplifies how football events can be deeply integrated into urban culture, promoting tourism and consumption [2] - Other regions are inspired by the success of "Su Super" and are exploring similar sports-tourism integration models, such as "Xiang Super," "Chuan Super," and "Yue Super" [3]

Core Insights - The "Village Super League" (村超) has gained significant popularity, attracting over 180,000 attendees in a small county after its restart following severe flooding, showcasing its potential as a cultural and tourism IP [1][2][3] - The emergence of the "City Super League" (苏超) in Jiangsu has created a competitive landscape for local football events, with high attendance and engagement levels, raising questions about potential audience diversion from the "Village Super League" [5][6][10] - Both leagues leverage local culture and community engagement to enhance their appeal, with "Village Super League" focusing on ethnic culture and grassroots participation, while "City Super League" emphasizes regional pride and social media engagement [6][8][11] Summary by Sections Village Super League - The "Village Super League" resumed with a remarkable turnout of 180,000 people, demonstrating strong community support and engagement [1] - The league has evolved from a simple local event to a phenomenon with over 100 billion online views, significantly contributing to the local economy and transforming the county's GDP status [2][3] - Future plans include hosting the first "Village Super World Cup" in 2028, aiming to elevate the league to a global cultural tourism IP [3] City Super League - The "City Super League" has rapidly gained traction, with attendance figures surpassing those of professional leagues, indicating a strong local interest in football [5][10] - The league's innovative marketing strategies, including social media engagement and regional pride, have led to significant online discussions and interactions [8][9] - The competitive nature of the "City Super League" has prompted other regions to initiate similar events, indicating a nationwide trend towards leveraging football for cultural tourism [12][19] Comparative Analysis - The "Village Super League" thrives on its unique blend of local culture, ethnic diversity, and community involvement, while the "City Super League" capitalizes on urban identity and social media virality [6][11][20] - Both leagues attract a diverse audience, with a significant portion of attendees motivated by cultural experiences rather than just football [10][11] - The success of these leagues highlights the importance of tailoring events to local characteristics and community interests, rather than merely replicating successful models from other regions [20][23]