2025年11月11日，由中国东方航空与复旦大学联合主办、环球网提供媒体支持的"从上海到世界：中外 视角共探全球城市文化赋能新路径"活动成功举行。活动汇聚了亚非欧拉四大洲的智慧与声音，来自中 国、新加坡、印度尼西亚、喀麦隆、德国、塞尔维亚、巴西等国约20位学界专家、业界领袖与媒体代 表，通过专题研讨与沉浸式文化参访，共同探索全球城市文化发展的创新路径与实践方案。 来源：环球网 会上，复旦大学党委常委、宣传部部长方明和中国东航新闻发言人、品牌管理部总经理刘晓东、环球网 总经理单成彪出席大会并致辞。整场大会围绕"跨界视角"和"多国视角"展开，与会嘉宾聚焦上海样本探 讨"城市文化赋能"的多元路径，共同为如何让上海故事更好地融入全球叙事建言献策。 跨界赋能：上海融入世界文明交流的发展机遇、理论与实践 在主旨演讲环节，学界、业界代表分别从"国际关系与国际传播""航空+文旅""世界中国学"和"科技考 古"等角度，提出对城市文化赋能的前沿思考。 多国共话：上海作为实践样本的产业解读、传播观察与美学叙事 复旦大学国际关系与公共事务学院教授张骥指出，全球城市和企业需要在中国参与全球秩序的构建中重 新定位自身角色和发展空间。一方 ...

Core Insights - The event "From Shanghai to the World: Exploring New Paths for Global Urban Cultural Empowerment" was successfully held, gathering representatives from various countries to discuss urban cultural empowerment and its integration into global narratives [1][3]. Group 1: Event Overview - The event was co-hosted by China Eastern Airlines and Fudan University, with media support from Global Times, and featured around 20 representatives from countries including China, Singapore, Indonesia, Cameroon, Germany, Serbia, and Brazil [1]. - The seminar aimed to create a multi-dimensional dialogue platform focusing on Shanghai's urban cultural empowerment and how to better integrate Shanghai's story into global narratives [3]. Group 2: Key Discussions - Chinese experts emphasized the need to build a modern narrative that reflects Chinese characteristics while resonating internationally, advocating for deep integration of urban culture with related industries [3]. - Practical examples from various sectors, including aviation, tourism, media, and sports, demonstrated that market-oriented and international operations can effectively convert the significant traffic generated by cities into cultural dissemination energy [3]. Group 3: International Perspectives - Overseas scholars provided constructive feedback based on cultural observations from different regions, recognizing Shanghai's unique development model that successfully integrates traditional elements while achieving remarkable modernization [3]. - Participants agreed that enhancing cultural, economic, and educational exchanges, increasing direct flight routes, and encouraging more authentic and diverse grassroots interactions are crucial for advancing mutual understanding between Chinese and foreign civilizations [3]. Group 4: Cultural Exchange and Tourism - The event featured a "thematic discussion + immersive visit" format, allowing guests to experience Shanghai's charm as a model city for cultural exchange [4]. - With the expansion of China's visa-free "circle," global tourists are increasingly drawn to China, highlighting Shanghai's role as a gateway city and its efforts to transform "visa-free traffic" into "consumption growth" [4]. - The exploration of Shanghai's cultural soft power practices has become a significant topic of interest for both domestic and international industries and academia [4].