Core Insights - The forum highlighted the need for cities to enhance their tourism recognition and integrate cultural and technological advancements to drive tourism development [2][3][4] - A consensus emerged on the importance of collaboration between government, market, and social forces to achieve high-quality development in the tourism sector [7][8] Group 1: Challenges in Tourism Development - Cities like Hefei and Ordos face challenges in tourism recognition, with Hefei's economic strength not matching its tourism visibility, while Ordos struggles with a lack of clear tourism identity despite its name recognition [2] - The uneven distribution of tourism resources leads to seasonal imbalances, as seen in Ordos, where peak seasons are overcrowded while off-seasons see underutilization of resources [2][3] - Infrastructure deficits, such as the absence of railways and airports in regions like Nujiang, significantly hinder tourism potential, with Nujiang's tourism revenue at only 9.04 billion yuan compared to Yunnan's total tourism revenue of 1.44 trillion yuan in 2024 [3] Group 2: Proposed Solutions - Industry representatives emphasized the role of travel agencies in guiding tourist flows and suggested developing new tourism products to address seasonal imbalances [4][6] - Investment strategies should be based on thorough feasibility studies, considering local economic conditions and consumer capabilities, to ensure sustainable project development [4][6] - Digital marketing innovations, such as those proposed by China Mobile, can enhance tourism engagement through technology, addressing cities' needs for modern marketing strategies [5] Group 3: Collaborative Approaches - The forum concluded that a "symbiotic logic" is essential for tourism development, requiring clear strategic positioning from cities and deep integration of local characteristics by enterprises [7] - Successful city branding must be supported by robust tourism projects, balancing light and heavy asset models to ensure sustainable growth [7] - The emphasis on commercial rationality in investment decisions highlights the need for reliable market assessments and viable business models to attract investment [7]