第一，积极培育文旅融合发展新业态。找准文化和旅游的契合处、联结点，以文化提升旅游的内涵 品质，以旅游促进文化的传播消费，构建融合发展良好生态。深化文化资源挖掘利用，推动中华优秀传 统文化、革命文化、社会主义先进文化融入旅游线路设计和文旅产品开发，做优"跟着演出去旅 行"、"跟着影视去旅行"等品牌项目。做好"文旅+百业"、"百业+文旅"大文章，推动文化和旅游融入乡 村振兴、城市发展，培育文体旅、文商旅、农文旅等融合业态，发展体育休闲游、邮轮游艇游、研学旅 游、康养旅游、低空旅游等创新产品和服务，打造文旅消费新场景。 第二，大力推进文化和旅游科技创新。强化科技赋能，推动科技创新链与文旅产业链无缝对接，运 用5G、大数据、云计算、区块链、物联网、虚拟现实等技术改造提升出版发行、影视制作、娱乐、会 展等传统文化产业，发展数字演艺、数字艺术、沉浸式体验等新型文化业态。加快科技创新成果在旅游 领域转化应用，推动旅游生产方式、商业模式和管理模式升级，全链条提高旅游服务质量。人工智能是 目前最具革命性、引领性的科学技术之一，要建好用好文化旅游业应用大模型，打造强大的主流价值观 多模态语料库，同时完善监管制度、提高治理水平。 ...

●成都、绵阳、南充3个城市，将分别获得4亿元、3亿元、3亿元的中央财政资金扶持 南充是四川第二大人口大市，社会消费品零售总额连续18年居四川第三位，不仅市场潜力巨大，也 适宜大规模场景应用。同时，南充还具有一系列独特场景资源，比如以"寻春节之源，到阆中过年"顶流 IP为代表的春节文化，以朱德故里、张澜故居等景区为支撑的红色文化，以中国绸都、丝绸源点为品 牌，六合丝厂国家工业遗产为核心载体的丝绸文化，以陈寿、张飞等历史印迹为符号的三国文化等。 ●支持健全首发经济服务体系、支持创新多元化服务消费场景、支持优质消费资源与知名IP跨界联 名 近日，财政部、商务部确定全国50个城市为消费新业态新模式新场景试点城市。其中，四川省成都 市、绵阳市、南充市3市入选，入选数量居中西部省份第一位、全国前三位。这3个城市将共获中央财政 支持资金10亿元。 为什么是这3个城市？试点"三新"到底新在哪里？记者采访了相关部门。 入选重要因素：消费市场基础好、潜力大、创新特色突出 此次遴选50个人口基数大、带动作用强、发展潜力好的消费新业态新模式新场景试点城市，旨在通 过增加优质消费供给，创新和丰富多元化消费场景，推动新的消费业态不断涌现 ...

Core Insights - The forum highlighted the need for cities to enhance their tourism recognition and integrate cultural and technological advancements to drive tourism development [2][3][4] - A consensus emerged on the importance of collaboration between government, market, and social forces to achieve high-quality development in the tourism sector [7][8] Group 1: Challenges in Tourism Development - Cities like Hefei and Ordos face challenges in tourism recognition, with Hefei's economic strength not matching its tourism visibility, while Ordos struggles with a lack of clear tourism identity despite its name recognition [2] - The uneven distribution of tourism resources leads to seasonal imbalances, as seen in Ordos, where peak seasons are overcrowded while off-seasons see underutilization of resources [2][3] - Infrastructure deficits, such as the absence of railways and airports in regions like Nujiang, significantly hinder tourism potential, with Nujiang's tourism revenue at only 9.04 billion yuan compared to Yunnan's total tourism revenue of 1.44 trillion yuan in 2024 [3] Group 2: Proposed Solutions - Industry representatives emphasized the role of travel agencies in guiding tourist flows and suggested developing new tourism products to address seasonal imbalances [4][6] - Investment strategies should be based on thorough feasibility studies, considering local economic conditions and consumer capabilities, to ensure sustainable project development [4][6] - Digital marketing innovations, such as those proposed by China Mobile, can enhance tourism engagement through technology, addressing cities' needs for modern marketing strategies [5] Group 3: Collaborative Approaches - The forum concluded that a "symbiotic logic" is essential for tourism development, requiring clear strategic positioning from cities and deep integration of local characteristics by enterprises [7] - Successful city branding must be supported by robust tourism projects, balancing light and heavy asset models to ensure sustainable growth [7] - The emphasis on commercial rationality in investment decisions highlights the need for reliable market assessments and viable business models to attract investment [7]

Group 1 - The 2025 China Cultural Tourism Industry Expo concluded in Wuhan, attracting 2000 enterprises and 225,000 visitors, with a total signing amount of 23.28 billion yuan for cultural tourism projects [1][4] - The expo featured a theme of "Deepening Cultural Tourism Integration, Enjoying a Better Life," covering an exhibition area of 100,000 square meters, including various performance and experience zones [2] - The event saw significant on-site transactions, with cultural and tourism products generating 170 million yuan in sales, and 810 million yuan in cooperation agreements from five negotiation activities [4] Group 2 - Half of the 225,000 attendees were from outside Wuhan, with hotel bookings in the city increasing by 43.5% year-on-year during the expo [4] - The expo included promotional activities to convert business visitors into tourists, with various discounts offered at local attractions [7] - Upcoming events include a large-scale city parade during the National Day and Mid-Autumn Festival, featuring 20 cultural tourism floats and nearly 1,000 performers [7]

Core Viewpoint - The Jiangsu Provincial Government has introduced a three-year action plan (2025-2027) aimed at promoting high-quality development in the cultural tourism industry, leveraging the "Su Super" football league to enhance tourism experiences and offerings [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions with 22 key tasks, focusing on quality product supply, expanding consumer services, optimizing market environment, and providing policy support [1]. - The plan aims to enhance various tourism formats such as "performance + tourism," "exhibition + tourism," and "film + tourism," with a goal of increasing visitor numbers to registered museums to 150 million by 2027 [2]. Group 2: Economic Impact and Growth - In the first eight months of this year, Jiangsu Province saw a 10.43% increase in tourist numbers and a 9.94% rise in tourist spending, with UnionPay's off-site cultural tourism consumption growing by 14.86% [1]. - The action plan emphasizes the development of night economy initiatives, including night tours and cultural performances, which have already led to a 25% increase in nighttime consumption around popular museums [2][3]. Group 3: Cultural and Tourism Integration - The plan seeks to create themed travel routes linked to the "Su Super" league and develop unique cultural IPs based on local literature and history, such as "Dream of the Red Chamber" and "Journey to the West" [2]. - It also aims to enhance water-based leisure tourism by developing more boat and cruise tours, promoting the "Water Charm Jiangsu" cultural tourism brand [2]. Group 4: Technological Advancements - The action plan focuses on the development of new business formats in digital entertainment and smart tourism, including VR experiences and AI-driven services, to attract more visitors [3].

Group 1: Travel Photography - The travel photography industry faces issues such as aggressive upselling and obstruction of public spaces, leading to negative tourist experiences [1][3] - Hangzhou's Xixi Wetland has implemented a management guideline that divides shooting areas into free and paid zones, requiring advance reservations and limiting the number of commercial shoots to ten groups per day [2] - The need for refined management and industry self-regulation is emphasized to ensure that travel photography enhances rather than detracts from the tourist experience [4] Group 2: Immersive Experiences - The rise of immersive experiences like escape rooms has spurred cultural consumption but also led to unregulated growth and safety concerns [5] - Jin City has established a multi-departmental regulatory mechanism to address the challenges of oversight in the cultural market, promoting proactive governance [6] - Recommendations include developing content classification guidelines and enhancing brand culture to ensure the quality and safety of immersive experiences [6] Group 3: Water Sports - The popularity of water sports in Rizhao's Wanpingkou Scenic Area has prompted the establishment of a comprehensive safety management system involving police, fire, and medical services [7] - A 24-hour monitoring and response mechanism has been created, including the formation of a rescue team equipped with various emergency response tools [8] - The scenic area has protocols for adverse weather conditions, ensuring the safety of tourists through timely communication and operational adjustments [9]

Core Insights - The cultural tourism market in China is experiencing significant growth, driven by local initiatives and the development of new attractions and business models [1] - The tourism industry is recognized for its role in economic stability, consumer spending, job creation, and public welfare, supported by various government plans [1] - Key statistics for 2024 include 5.62 billion domestic trips (up 14.8%), total domestic spending of 5.8 trillion yuan (up 17.1%), and 132 million inbound tourists (up 60.8%) with spending nearing 100 billion USD (up 77.8%) [1] Group 1: Industry Development - The tourism industry is essential for economic growth and requires comprehensive planning and policy support to avoid low-level competition and redundancy [2] - Local governments are encouraged to create long-term development plans tailored to their unique resources and cultural contexts [2] - Financial institutions are urged to lower lending thresholds and increase loan amounts for promising tourism businesses, alongside enhanced fiscal support [2] Group 2: Cultural Integration and Innovation - The integration of culture into tourism is emphasized, aiming to enrich tourism offerings and enhance service quality through traditional and local cultural elements [3] - The tourism sector is encouraged to leverage new technologies to drive innovation and improve management practices, fostering the development of new business models [3] - There is a focus on promoting new tourism formats, such as low-altitude sightseeing and immersive experiences, to ensure healthy growth in the industry [3]