超22万游客武汉"打卡"中国文旅产业博览会 中新网武汉9月15日电 (卢琪)为期3天的2025中国文化旅游产业博览会14日在湖北武汉闭幕，本届博览会 共吸引全国各地2000家企业参展参会，观众达22.5万人次，文旅项目集中签约额达232.8亿元。 2025中国文化旅游产业博览会以"深化文旅融合、畅享美好生活"为主题，展览面积10万平方米，设置1 个中央大舞台，10个室内展区和1个户外文旅IP展区，同期举办2场专业交流活动和5场交易洽谈活动。 博览会期间，国潮文创、文旅IP展演、各式高新科技体验项目等成为关注焦点。开幕仅1小时，国家博 物馆展区的凤冠系列冰箱贴等热门文创单品便售罄；北京环球影城、广东长隆国际演出队伍和各地特色 展演，引发观演热潮；展馆内，球幕影院、沉浸式体验、机器人表演等区域，引得市民游客争相打卡。 图为博览会现场。 主办方供图 为加速"客商"向"游客"、"流量"向"留量"的转化，本届博览会还推出"跟着展会游武汉"活动，该市主要 景区和众多企业针对博览会展商、观众推出各种优惠、福利，吸引市民游客看展会、游武汉。 据介绍，将于国庆中秋假期举办的"烟火武汉 缤纷璀璨——2025武汉金秋品质旅游季"文 ...

Core Viewpoint - The Jiangsu Provincial Government has introduced a three-year action plan (2025-2027) aimed at promoting high-quality development in the cultural tourism industry, leveraging the "Su Super" football league to enhance tourism experiences and offerings [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions with 22 key tasks, focusing on quality product supply, expanding consumer services, optimizing market environment, and providing policy support [1]. - The plan aims to enhance various tourism formats such as "performance + tourism," "exhibition + tourism," and "film + tourism," with a goal of increasing visitor numbers to registered museums to 150 million by 2027 [2]. Group 2: Economic Impact and Growth - In the first eight months of this year, Jiangsu Province saw a 10.43% increase in tourist numbers and a 9.94% rise in tourist spending, with UnionPay's off-site cultural tourism consumption growing by 14.86% [1]. - The action plan emphasizes the development of night economy initiatives, including night tours and cultural performances, which have already led to a 25% increase in nighttime consumption around popular museums [2][3]. Group 3: Cultural and Tourism Integration - The plan seeks to create themed travel routes linked to the "Su Super" league and develop unique cultural IPs based on local literature and history, such as "Dream of the Red Chamber" and "Journey to the West" [2]. - It also aims to enhance water-based leisure tourism by developing more boat and cruise tours, promoting the "Water Charm Jiangsu" cultural tourism brand [2]. Group 4: Technological Advancements - The action plan focuses on the development of new business formats in digital entertainment and smart tourism, including VR experiences and AI-driven services, to attract more visitors [3].

Group 1: Travel Photography - The travel photography industry faces issues such as aggressive upselling and obstruction of public spaces, leading to negative tourist experiences [1][3] - Hangzhou's Xixi Wetland has implemented a management guideline that divides shooting areas into free and paid zones, requiring advance reservations and limiting the number of commercial shoots to ten groups per day [2] - The need for refined management and industry self-regulation is emphasized to ensure that travel photography enhances rather than detracts from the tourist experience [4] Group 2: Immersive Experiences - The rise of immersive experiences like escape rooms has spurred cultural consumption but also led to unregulated growth and safety concerns [5] - Jin City has established a multi-departmental regulatory mechanism to address the challenges of oversight in the cultural market, promoting proactive governance [6] - Recommendations include developing content classification guidelines and enhancing brand culture to ensure the quality and safety of immersive experiences [6] Group 3: Water Sports - The popularity of water sports in Rizhao's Wanpingkou Scenic Area has prompted the establishment of a comprehensive safety management system involving police, fire, and medical services [7] - A 24-hour monitoring and response mechanism has been created, including the formation of a rescue team equipped with various emergency response tools [8] - The scenic area has protocols for adverse weather conditions, ensuring the safety of tourists through timely communication and operational adjustments [9]

Core Insights - The cultural tourism market in China is experiencing significant growth, driven by local initiatives and the development of new attractions and business models [1] - The tourism industry is recognized for its role in economic stability, consumer spending, job creation, and public welfare, supported by various government plans [1] - Key statistics for 2024 include 5.62 billion domestic trips (up 14.8%), total domestic spending of 5.8 trillion yuan (up 17.1%), and 132 million inbound tourists (up 60.8%) with spending nearing 100 billion USD (up 77.8%) [1] Group 1: Industry Development - The tourism industry is essential for economic growth and requires comprehensive planning and policy support to avoid low-level competition and redundancy [2] - Local governments are encouraged to create long-term development plans tailored to their unique resources and cultural contexts [2] - Financial institutions are urged to lower lending thresholds and increase loan amounts for promising tourism businesses, alongside enhanced fiscal support [2] Group 2: Cultural Integration and Innovation - The integration of culture into tourism is emphasized, aiming to enrich tourism offerings and enhance service quality through traditional and local cultural elements [3] - The tourism sector is encouraged to leverage new technologies to drive innovation and improve management practices, fostering the development of new business models [3] - There is a focus on promoting new tourism formats, such as low-altitude sightseeing and immersive experiences, to ensure healthy growth in the industry [3]