Core Insights - The article emphasizes the growing importance of high-quality internet content and self-media platforms as a "soft power" for cities and countries to achieve higher quality socio-economic development [1] - The launch of the "Self-Media V Release" platform in Chengdu represents a significant step in linking self-media power with urban governance and industrial development [1][6] Industry Trends - By 2025, China's self-media industry market size is expected to exceed 480 billion yuan, marking an 84.6% increase from 2020, with a compound annual growth rate of 13.2% [2] - As of June this year, the number of internet users in China reached 1.123 billion [2] - Self-media platforms have become key players in documenting societal changes and empowering industry growth, transforming how cities are perceived and promoted [2] Case Studies - Chengdu's "Parallel Worlds of Two Chengdus" project exemplifies innovative self-media collaboration, breaking traditional promotional narratives [3] - Cities like Xuchang and Changsha are highlighted for their effective use of self-media to enhance city image and drive economic growth [4] - Nanjing's "Hongshang Circle" live-streaming base and Luoyang's immersive experiences have significantly boosted local business revenues and tourism [4] Urban Governance and Development - Self-media is evolving from a supplementary tool to a core element of urban governance, enhancing community engagement and local governance [5] - Chengdu is recognized as a leading city in adopting self-media for urban governance, with initiatives like the "Jinjiang Initiative" and the establishment of a national self-media cooperation platform [6][7] - The city has implemented policies to support self-media creators and facilitate resource sharing, contributing to a more integrated urban development strategy [6][7]