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为什么深度内容是未来的趋势?
Sou Hu Cai Jing· 2025-08-17 07:44
Group 1 - The article discusses the impact of AI and information overload on cognitive abilities, highlighting issues such as reduced critical thinking, lack of patience, and attention deficits [1][3][4] - It emphasizes the importance of deep reading and learning, suggesting that reliance on short-form content can lead to a decline in attention span and engagement with more complex materials [1][2][3] - The author argues that long-form content serves as a filter for audiences, attracting those with genuine interest and needs, while short content may lead to superficial engagement [9][13][16] Group 2 - The article points out that while short content is popular, it often results in lower engagement for quality, in-depth articles, which may be overlooked by algorithms favoring user retention [11][14][36] - It suggests that creators should balance trending topics with quality content to build an initial audience, while also focusing on long-term value through deep content [12][15][17] - The long-form content is described as a valuable asset that can generate ongoing returns, as it can be repurposed and monetized over time, unlike fleeting trends [30][32][39] Group 3 - The article highlights the necessity of understanding audience needs and delivering high-density information rather than merely increasing word count [20][24][26] - It stresses the importance of consistent output of deep content as a means of building a personal brand and establishing a loyal audience [15][18][35] - The author concludes that despite initial challenges, the commitment to producing long-form content will ultimately attract a dedicated and engaged audience, leading to sustainable growth [35][36][38]
有手机就能赚钱的方法,为什么越来越多人靠资料变现赚钱?真相曝光
Sou Hu Cai Jing· 2025-08-17 05:01
很多人一提到自媒体赚钱,首先想到的是爆款视频、热门文章,或者带货直播。可现实是,大多数人并没能分到这杯羹。与其埋头做内容,有人却选择了 另辟蹊径——卖"工具"和"资料",并且赚得盆满钵满。 互联网时代,如果不会点互联网技能,无异于文盲,不要花钱去乱学,可以不用花钱去一些分享型的公众号上面学习,比如"探姐说项目",就是一个互联 网干货和项目比较多的公众号。 以一份售价29.9元的"原创文档"为例,乍一看标题并不起眼,但点开后才发现,它其实是一份详细的小红书养号指南。虽然只是几十块钱的单价,但累计 卖出六千多份,总收入接近二十万元。这背后透露出的信息很耐人寻味:不是只有视频或文章能赚钱,经验和方法本身也能成为商品。 类似的情况并不少见。市面上流传的许多"养号手册""流量秘籍",本质上都是把操作流程梳理出来,整理成清晰的步骤。对新手来说,这样的资料比零散 信息更省时省力,自然愿意花钱买单。这里的关键逻辑在于:用户为节省时间、降低试错成本付费,而不是单纯为"知识"付费。 在互联网圈子里,这种现象也被称为"低价引流"。简单来说,低价产品并不是利润点,而是入口。一旦有人购买,就意味着对方有一定意愿或需求,后续 可能会接触 ...
湾区自媒体与品牌企业共建大会举行,共话清朗空间与品牌共生
Nan Fang Du Shi Bao· 2025-08-16 02:36
在数字经济深度发展的背景下,自媒体与品牌企业的互动日益紧密,如何在清朗网络环境中实现双向赋 能成为行业焦点。此次大会以"自媒体与品牌企业共治清朗空间,湾区资源互通赋能长效发展"为主题, 邀请行业专家、平台及企业代表展开深度分享与对话。 8月15日,在广州市自媒体协会、广州市公众账号生态治理基地主办的"清朗网络・广州行动"首届湾区 自媒体与品牌企业共建大会上,来自市委网信办、十五运会广州赛区执委会相关领导,以及专家学者、 重点网络平台、知名自媒体与品牌企业代表共120余人齐聚一堂,聚焦自媒体与企业协同发展的核心议 题,共话网络生态治理与品牌创新发展,为粤港澳大湾区优化营商环境注入新动能。 "清朗网络・广州行动"首届湾区自媒体与品牌企业共建大会举行。 多方共议自媒体与品牌企业双向赋能 此外,"清朗广州2025自媒体优秀案例"征集活动16个优秀案例也在会上揭晓,既有自媒体通过短视频、 专题策划生动展现广州营商环境优化的实践,也有围绕"十五运会"开展的正能量宣传作品,充分体现自 媒体在清朗网络建设、城市形象传播中的积极作用。据透露,各方将持续深化合作,以清朗网络环境为 基,以内容创新为翼,助力湾区品牌建设与经济社会高 ...
做自媒体的看过来!抖音定时发布功能你会用吗?
Sou Hu Cai Jing· 2025-08-16 00:18
Core Insights - The article discusses the importance of timing in video publishing for self-media creators, particularly in the beauty industry, and highlights the use of scheduling tools to optimize content release and capture trending topics [1][5]. Group 1: Scheduling Features - Douyin has introduced a "scheduled publishing" feature that allows users to set a specific time for video release, which can significantly enhance visibility during peak traffic periods [3][5]. - Users need to accumulate 10,000 followers to unlock the scheduled publishing feature, which emphasizes the need for growth in audience size to access advanced tools [3]. Group 2: Efficiency and Automation - The use of tools like Youcaiyun can double the efficiency of content publishing by allowing users to manage multiple platforms simultaneously and automate the posting process [5][6]. - The article illustrates a case where a beauty influencer successfully utilized Youcaiyun to schedule multiple videos across different platforms, allowing for consistent content delivery without manual intervention [5][6]. Group 3: Content Strategy - Timely content creation is crucial; for instance, a beauty influencer's video on a trending topic achieved three times the usual likes due to strategic timing and the use of automated features [6]. - The article emphasizes the effectiveness of using data-driven strategies, such as analyzing peak engagement times, to maximize viewership and interaction rates [6]. Group 4: Platform Limitations - Douyin imposes restrictions on the frequency of posts, which necessitates the use of alert settings in tools like Youcaiyun to avoid triggering platform penalties [7].
聚合行业力量 探索协同路径:全国首个自媒体协作平台“自媒V发布”在成都正式启动
Mei Ri Jing Ji Xin Wen· 2025-07-25 10:57
Core Insights - The article highlights the launch of the "Self-Media V Release" platform in Chengdu, aimed at integrating self-media power with urban governance and development needs, reflecting the growing importance of self-media in China's socio-economic landscape [1][4][5]. Group 1: Platform Launch and Objectives - The "Self-Media V Release" platform is the first national self-media collaboration platform initiated in Chengdu, focusing on building a consensus for shared development and linking self-media with urban governance [4][5]. - The platform aims to serve the modernization of the national governance system by connecting self-media forces with urban governance and industrial development needs [4][5][7]. Group 2: Industry Collaboration and Initiatives - The platform is a collaborative effort involving various self-media associations from multiple provinces, promoting resource sharing and industry self-discipline [5][7]. - The "Jinjiang Initiative" was introduced to enhance industry self-regulation and is seen as a precursor to the establishment of the "Self-Media V Release" platform [5][7]. Group 3: Opportunities and Support Measures - The platform launched the first "Self-Media Opportunity List," covering diverse areas such as city marketing, brand promotion, and policy interpretation, with specific projects like the Chengdu World University Games [8][11]. - Chengdu introduced the "Eight Measures to Support Quality Self-Media Creators," providing comprehensive support including policy incentives and talent attraction [12][14]. Group 4: Engagement and Future Directions - The event included a roundtable discussion on how self-media can empower urban cultural and economic integration, exploring new paths for cultural tourism development [14][17]. - The platform aims to transform self-media from mere traffic generators to collaborative partners in urban development, enhancing the efficiency of information dissemination and resource matching [7][8].
聚焦自媒体行业协同发展,全国首个自媒体协作平台即将在蓉启动
Mei Ri Jing Ji Xin Wen· 2025-07-24 04:31
Group 1 - The core theme of the event is "Gathering the Strength of the Self-Media Industry to Empower Urban Governance and Development" with the launch of the "Self-Media V Release" platform in Chengdu on July 25, 2025 [1][4] - The event will feature over 20 provincial and municipal industry associations and more than 40 prominent online influencers discussing opportunities in the self-media industry [1][4] - The "Self-Media V Release" platform aims to establish a regular national collaboration mechanism, linking self-media power with urban governance and industrial development needs [4][6] Group 2 - The first batch of "Self-Media Opportunity Lists" will be released, connecting diverse ecosystems and creating a market bridge between intangible content production and tangible industrial development needs [6] - The lists will include marketing needs related to major events such as the Chengdu World University Games and the 2025 Guangdong-Hong Kong-Macau Greater Bay Area Games, as well as various content covering city branding and corporate collaboration [6] - Chengdu will introduce the "Eight Support Policies for Quality Self-Media Creators" to provide institutional support for self-media development, focusing on policy incentives, innovative financial products, and talent cultivation [7][10] Group 3 - The "Self-Media V Release" platform will also establish the "Nine Consensus Principles" to provide basic guidelines for cross-regional collaboration [10] - The event will include deep exchange sessions, such as a closed-door seminar with industry association leaders discussing platform operation mechanisms and industry development potential [10] - A roundtable discussion titled "How Self-Media Empowers the Deep Integration of Urban Culture, Commerce, Tourism, and Sports" will explore new paths for cultural tourism economic development [10]
企业砸钱做自媒体矩阵,为什么不如一个人运营?
Sou Hu Cai Jing· 2025-07-23 12:12
Core Insights - The article highlights the inefficiencies of large corporate teams in managing social media accounts compared to individual creators who achieve significant success with minimal resources [2][6][10] Group 1: Corporate Challenges - A case study of a failed corporate social media matrix reveals that a large team with a significant budget struggled due to slow content production, lack of local autonomy, and data silos [8][10] - Common issues in corporate matrix operations include slow decision-making, repetitive tasks leading to inefficiencies, and overly standardized content that lacks creativity [10][11] - The reliance on traditional organizational structures hampers responsiveness in a rapidly changing digital landscape [13] Group 2: Individual Creator Success - Individual creators, such as a mother and child account operator, can achieve high engagement and viewership, with daily views exceeding 500,000 [6][12] - Successful individual operators utilize smart tools for content customization, scheduling, and data analysis, allowing them to manage multiple accounts effectively [11][12] - The use of AI and automation in content creation and distribution enables individual creators to outperform larger teams in terms of content frequency and engagement [12][13] Group 3: Industry Evolution - The success of social media matrices is increasingly dependent on the establishment of efficient human-machine collaboration rather than team size or financial investment [13] - Data indicates that accounts using professional matrix management tools have a content update frequency 3.2 times higher than average accounts, with a 76% increase in viral content production [13] - The article raises questions about the sustainability of traditional corporate models in the face of technological advancements that enhance individual capabilities [13]
自动驾驶之心三周年优惠就要结束啦,最后一天...
自动驾驶之心· 2025-07-22 07:28
Core Viewpoint - The article emphasizes the importance of long-term value creation over short-term economic returns in the context of entrepreneurship and innovation in the AI education and autonomous driving sectors [2][4][8]. Group 1: Company Progress and Developments - The company has made significant advancements in its third year, establishing four key intellectual properties (IPs): Autonomous Driving Heart, Embodied Intelligence Heart, 3D Vision Heart, and Large Model Heart, with a focus on both industry and academia [1]. - The company has expanded its business model from purely online education to a comprehensive service platform that includes hardware, offline training, and job placement services [1]. - A new offline office has been established in Hangzhou, and several talented individuals have joined the team to support these initiatives [1]. Group 2: Industry Insights and Challenges - The article discusses the challenges faced by entrepreneurs who prioritize short-term gains, highlighting the need for a deeper commitment to long-term value creation [2][4]. - It reflects on the competitive landscape, noting that many companies in the AI education sector tend to imitate rather than innovate, which can hinder sustainable growth [7][8]. - The importance of understanding market needs and addressing pain points through thorough research is emphasized as a critical factor for success [4]. Group 3: Future Plans and Goals - The company plans to transition from being a purely educational entity to a technology company, with ongoing investments in research and development across multiple fields [9]. - The goal is to make AI education accessible to all students in need, ensuring that AI is easier to learn and apply [10]. - The company aims to complete the establishment of its entire system by the second half of 2025, entering a phase of stable operations [9].
首都互联网协会“自媒体”治理与发展专业委员会成立
Core Viewpoint - The establishment of the Capital Internet Association's "Self-Media" Governance and Development Special Committee aims to promote self-discipline and autonomy in the rapidly growing self-media sector while addressing issues such as misinformation and low-quality content [3][5][6]. Group 1: Establishment and Purpose - The "Self-Media" Governance and Development Special Committee was formed under the guidance of the Beijing Municipal Cyberspace Administration, with representatives from various government departments and self-media platforms [1][3]. - The committee's mission is to balance regulation and development, emphasizing both social and economic benefits, and to enhance the governance capabilities in the self-media field [3][5]. Group 2: Governance Mechanisms - Major platforms like Douyin, Kuaishou, and Weibo are taking responsibility for content governance through various mechanisms, including verification processes and content guidelines [5][6]. - The committee aims to innovate governance mechanisms and foster a healthy online ecosystem by encouraging collaboration among platforms, creators, and regulatory bodies [5][8]. Group 3: Industry Standards and Initiatives - The committee released the "Ten Adherence Initiatives" to promote healthy and orderly development in the self-media industry, advocating for legal compliance, industry self-discipline, and positive content dissemination [6][7]. - The initiatives include commitments to uphold the rule of law, promote self-regulation, and encourage social co-governance [6][8]. Group 4: Future Directions - The committee plans to enhance industry order, establish evaluation systems, and provide training and support for self-media practitioners [7][8]. - It will focus on addressing challenges in the self-media sector and promoting best practices through case studies and expert guidance [8].
高考考砸了去做网红,这条路怎么样?
Hu Xiu· 2025-07-09 05:35
Core Insights - The article discusses the income levels of streamers, highlighting the misconception that all streamers are wealthy, while in reality, their average income is quite modest [1][2][3] - It emphasizes the presence of the Matthew effect and the 80/20 rule in the streaming industry, suggesting that while the average income may not be high, it is still a viable career option for many [3][4] Group 1: Industry Dynamics - The streaming industry reflects traditional economic principles, where a small percentage of individuals earn a significant portion of the income, while the majority earn less [2][3] - The article notes that the qualities required for success in self-media include resilience and the ability to handle criticism, which are crucial for monetization [4][6] Group 2: Personal Experiences and Observations - The author shares personal reflections on the challenges of being a content creator, including the pressure to maintain a public persona and the impact of audience expectations on content creation [11][12] - There is a recognition that many individuals underestimate the difficulties of earning a living through self-media, as it often involves high levels of scrutiny and emotional labor [9][10] Group 3: Platform Influence - The article points out that major platforms control the distribution of traffic, which can significantly affect a creator's visibility and income potential, leading to feelings of helplessness among creators [12] - It suggests that despite the challenges, engaging in self-media can provide valuable experiences for students, helping them adapt to the unpredictable nature of the industry [12]