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何以成都?以“自媒V力”破题城市治理新范式
Mei Ri Jing Ji Xin Wen· 2025-07-28 12:02
优质的互联网内容,优秀的自媒体平台,已成为一座城市乃至一个国家实现社会经济更高质量发展过程 中不可忽视的"软实力"。 近年来,越来越多国内的"先发城市",从北京、上海,再到成都,积极挖掘城市自身特色,加速探索如 何引导聚合更多的"自媒力量",使其更好地提升文旅美誉度、助力产业发展、赋能城市治理。 7月25日,以"汇聚自媒体行业合力 赋能城市治理和发展"为主题的"自媒V发布"平台启动活动在成都举 行。该平台由成都市自媒体协会牵头,全国多家省市自媒体/新媒体行业协会共同自愿发起,旨在将自 媒体力量与城市治理及产业发展需求系统化链接。20余家省市级行业协会和全国40余位头部及优质网络 名人齐聚一堂,共话自媒体行业发展机遇。 某种程度上,这不只是一个行业平台的"主动落子",它折射出前沿行业趋势的同时,更代表着一种更为 精细化、更具灵活性的城市治理范式正在成都"向下扎根,向上突破"。 一个行业趋势:从传播者到共创者 数据显示,2025年,中国自媒体行业市场规模突破4800亿元,较2020年激增84.6%,年复合增长率达 13.2%。而截至今年6月,我国网民规模已达11.23亿人。 "北京举办'北京范儿'短视频大赛,构建 ...
聚焦自媒体行业协同发展,全国首个自媒体协作平台即将在蓉启动
Mei Ri Jing Ji Xin Wen· 2025-07-24 04:31
Group 1 - The core theme of the event is "Gathering the Strength of the Self-Media Industry to Empower Urban Governance and Development" with the launch of the "Self-Media V Release" platform in Chengdu on July 25, 2025 [1][4] - The event will feature over 20 provincial and municipal industry associations and more than 40 prominent online influencers discussing opportunities in the self-media industry [1][4] - The "Self-Media V Release" platform aims to establish a regular national collaboration mechanism, linking self-media power with urban governance and industrial development needs [4][6] Group 2 - The first batch of "Self-Media Opportunity Lists" will be released, connecting diverse ecosystems and creating a market bridge between intangible content production and tangible industrial development needs [6] - The lists will include marketing needs related to major events such as the Chengdu World University Games and the 2025 Guangdong-Hong Kong-Macau Greater Bay Area Games, as well as various content covering city branding and corporate collaboration [6] - Chengdu will introduce the "Eight Support Policies for Quality Self-Media Creators" to provide institutional support for self-media development, focusing on policy incentives, innovative financial products, and talent cultivation [7][10] Group 3 - The "Self-Media V Release" platform will also establish the "Nine Consensus Principles" to provide basic guidelines for cross-regional collaboration [10] - The event will include deep exchange sessions, such as a closed-door seminar with industry association leaders discussing platform operation mechanisms and industry development potential [10] - A roundtable discussion titled "How Self-Media Empowers the Deep Integration of Urban Culture, Commerce, Tourism, and Sports" will explore new paths for cultural tourism economic development [10]