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跟着歌声到海岛,珠海点燃海洋文旅新经济丨纳凉记②
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-29 14:09
Core Insights - The summer season has led to a surge in coastal tourism in Guangdong, with island music festivals acting as a catalyst for increased consumer spending [1] - Zhuhai, known as the "City of a Hundred Islands," is leveraging its unique marine resources to develop distinctive cultural and tourism destinations [1][2] - The integration of marine culture with tourism is driving the transformation of Zhuhai's tourism landscape from traditional attractions to immersive experiences [3][4] Group 1: Tourism Development - The island development strategy in Zhuhai has evolved into a thematic island matrix, with each island offering unique experiences such as "Red Memory + Artistic Fishing Village" on Guishan Island and "Deep Diving Economy + Seafood IP" on Wailingding Island [2] - Zhuhai's East Ao Island has seen the introduction of three global high-end hotel brands within a year, indicating strong market demand and consumer interest [2] - The city is expanding its tourism offerings to include diverse experiences such as yacht tours, cruise trips, and low-altitude tourism [3] Group 2: Urban and Cultural Integration - Zhuhai is transitioning from "attraction management" to "city management," emphasizing the integration of natural landscapes, historical districts, and commercial centers into a seamless tourism experience [4] - The 55-kilometer-long Lover's Road in Zhuhai serves as a model for urban tourism, connecting various landmarks and promoting the concept of "city within scenery" [4][5] - The city is enhancing its tourism infrastructure with new projects, including water sports zones and theme parks, to cater to a wide demographic [5] Group 3: Emotional Engagement in Tourism - The tourism market is shifting towards emotional satisfaction, with successful destinations focusing on personalized and engaging visitor experiences [5][6] - Zhuhai is implementing community service initiatives to improve visitor experiences, such as affordable beach services and rental options [5] - The ability to capture consumer emotions and provide meaningful experiences is becoming a key competitive advantage in the tourism industry [5][6]