Core Insights - The concert economy is becoming a new engine for urban brand building, as demonstrated by the successful integration of events like the Mayday band's 25th anniversary concert in Beijing's Chaoyang District, which significantly boosted foot traffic and online engagement [1][2] Group 1: Economic Impact - The concert economy not only attracts fans but also stimulates a full consumption chain, including transportation, dining, accommodation, and shopping, creating a unique urban identity [1][2] - In just two months, related districts in Beijing saw foot traffic double, and online engagement exceeded 450 million times, showcasing the economic potential of such events [1] Group 2: Cultural and Emotional Engagement - The concert economy represents a "soft update" to urban spaces, enhancing cultural participation and emotional resonance among consumers, which in turn drives spending [2] - Events like concerts can create lasting memories for fans, turning simple experiences into shareable urban tags, thus contributing to the city's brand [2] Group 3: Urban Strategy and Brand Building - The concert economy should be integrated into urban strategies as a driving force for cultural and commercial tourism, shaping the city's atmosphere and long-term appeal [3] - Key challenges for cities include resource coordination for events, creating a welcoming environment, and maintaining brand loyalty post-event, which are essential for effective urban brand construction [2]