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再访荣昌,从“泼天流量”到“产业增量”
Mei Ri Jing Ji Xin Wen· 2025-10-09 13:58
近年来,在文旅消费热潮中,借助社交媒体和流量经济,网红城市层出不穷,一批中小城市也在流量红利中被 " 重新发现 " 。 今年国庆中秋假期,传统旅游目的地人气依旧,宝藏小城们则成为出行新宠,文旅市场复苏仍在持续。 每经记者|蔡鼎 每经编辑|刘艳美 编者按: 在流量冲刷下, " 泼天流量 " 如何改变和重塑了曾经默默无闻的中小城市?潮水退去后,这些城市是回归沉寂,还是找到了新的发展方向?从 " 网红 " 到 " 长 红 " 的路径与挑战是什么? 城市的故事生生不息,一切红利都源于发展的决心。近日,我们重访近年来成功出圈的现象级网红城市,聚焦 " 后网红时代 " 的城市生长轨迹,以期揭示流 量经济赋能城市发展的真相,探寻城市韧性生长的法则。 2025年10月8日,国庆长假的最后一天,重庆荣昌区荣滨南路东段的夏布小镇里,秋日的阳光温和地洒在青石板路上,空气中弥漫着一股复杂的香料气息。 在"卤鹅哥"林江的特产馆门口,穿着印有"荣昌卤鹅哥"字样红色短袖的林江本人悠闲地坐在店门口,与他旁边1:1穿着红色大棉袄的人形纸板显得相得益 彰。虽然他仍主动配合着零星游客的合影请求,但早已不见今年"五一"假期时那种几乎要冲垮店面的喧嚣 ...
淄博凉了?记者实探:烧烤店“下午5点就排队,凌晨2点才收摊”,博物馆被挤爆!当地:已实现从“网红”到“长红”关键一步
Mei Ri Jing Ji Xin Wen· 2025-10-04 12:53
Core Insights - The article discusses the transformation of the city of Zibo from a "viral city" driven by its barbecue culture to a more sustainable and diversified urban identity, focusing on long-term development strategies rather than short-term trends [2][20]. Group 1: Zibo's Viral Phenomenon - Zibo became a phenomenon in early 2023 due to its barbecue culture, attracting significant attention and visitors [2][5]. - The city has experienced fluctuations in its popularity, with discussions about its status as a "viral city" becoming common [2][6]. - Despite concerns about declining interest, Zibo has maintained a steady flow of visitors during peak seasons, indicating a resilient tourism sector [5][11]. Group 2: Strategic Shift in Development - Zibo's government has shifted its focus from short-term viral trends to long-term industrial and cultural development, emphasizing "new quality productivity" and manufacturing upgrades [2][10]. - The city has established a "high-quality development command" to enhance its cultural and tourism sectors, reflecting a strategic pivot from merely capitalizing on barbecue fame to fostering a broader cultural identity [9][10]. - The local government aims to transform the influx of visitors into sustained interest in the city's diverse offerings, moving beyond the barbecue label [11][12]. Group 3: Economic Impact and Growth - In 2023, Zibo's retail sales of consumer goods increased by 9.6%, with significant growth in the accommodation and catering sectors, indicating a positive economic impact from the viral phenomenon [6][10]. - The city has set ambitious tourism goals, aiming to attract 65 million visitors and achieve over 64 billion yuan in tourism revenue by 2026 [10][18]. - Zibo's industrial transformation is evident, with the contribution of its four key industries rising from 48.9% to 59.8% of the city's industrial output from 2021 to 2024 [17][18]. Group 4: Talent Attraction and Future Prospects - Zibo has implemented policies to attract young talent, successfully bringing in over 40,000 graduates annually, which supports its industrial and economic transformation [18][19]. - The city has established a clear development goal to achieve a GDP of over 700 billion yuan and to join the "trillion GDP club" within the next decade [19][20]. - Zibo's approach to leveraging its viral status as a catalyst for broader economic and cultural development serves as a model for other cities [20][21].
演出经济考验城市“软实力”
Jing Ji Ri Bao· 2025-09-05 22:12
Core Insights - The concert economy is becoming a new engine for urban brand building, as demonstrated by the successful integration of events like the Mayday band's 25th anniversary concert in Beijing's Chaoyang District, which significantly boosted foot traffic and online engagement [1][2] Group 1: Economic Impact - The concert economy not only attracts fans but also stimulates a full consumption chain, including transportation, dining, accommodation, and shopping, creating a unique urban identity [1][2] - In just two months, related districts in Beijing saw foot traffic double, and online engagement exceeded 450 million times, showcasing the economic potential of such events [1] Group 2: Cultural and Emotional Engagement - The concert economy represents a "soft update" to urban spaces, enhancing cultural participation and emotional resonance among consumers, which in turn drives spending [2] - Events like concerts can create lasting memories for fans, turning simple experiences into shareable urban tags, thus contributing to the city's brand [2] Group 3: Urban Strategy and Brand Building - The concert economy should be integrated into urban strategies as a driving force for cultural and commercial tourism, shaping the city's atmosphere and long-term appeal [3] - Key challenges for cities include resource coordination for events, creating a welcoming environment, and maintaining brand loyalty post-event, which are essential for effective urban brand construction [2]
金山上海湾区,闵行大零号湾,奉贤东方美谷,宝山该出啥牌?
Jing Ji Guan Cha Wang· 2025-07-01 09:36
Core Insights - The article discusses the need for different districts in Shanghai to develop their unique brand identities to compete effectively in a globalized environment, highlighting the examples of Jinshan, Minhang, and Fengxian, while questioning what Baoshan should do to establish its own brand [2][32]. Group 1: Jinshan's Journey - Jinshan has faced challenges in its brand development due to its historical reliance on traditional industries like petrochemicals, which have negatively impacted its image [5][6]. - The district's geographical distance from the city center has limited its access to resources and attention, making it harder to build a competitive brand [7][9]. - Jinshan's frequent changes in strategic planning have led to confusion and a lack of focus, hindering its brand establishment [10]. Group 2: Minhang's Development - Minhang has struggled with a lack of a core brand identity, despite having economically successful districts like Qibao and Xinzhuang [16][18]. - The emergence of the "D Zero Bay" has provided an opportunity for Minhang to enhance its technological innovation and brand recognition [20][22]. - The collaboration between local universities and tech companies in D Zero Bay has fostered a robust innovation ecosystem, attracting investment and enhancing the district's reputation [23][25]. Group 3: Fengxian's Transformation - Fengxian was previously seen as a "three-no" district, lacking advantages in location, industry, and culture, until the establishment of the "Oriental Beauty Valley" [27][28]. - The Oriental Beauty Valley has positioned Fengxian as a global hub for the beauty industry, achieving significant brand value and revenue growth [30][31]. - The district's strategy focuses on brand building, capital investment, and internationalization, which has led to rapid development and recognition [31]. Group 4: Baoshan's Brand Strategy - Baoshan currently lacks a clear urban brand and needs to identify its core brand to enhance its competitiveness [35][42]. - The district has a rich cultural heritage and a strong industrial base, which can be leveraged to create a unique brand identity [45][47]. - A systematic approach to brand design and operational execution is essential for Baoshan to establish a recognizable and impactful urban brand [42][59].