Core Insights - The public fund management scale in China has reached a new high of 26.79 trillion yuan, with the number of products hitting 10,010, both marking historical peaks [1][2] - The growth in public fund scale is not solely due to new fund issuances; there is a notable shift towards a marketing strategy that emphasizes investor interests, moving away from a focus on initial offerings [1][3] Fund Management Scale - As of June 2022, the public fund market has surpassed 10,000 products, totaling 26.79 trillion yuan, reflecting a 2% increase from May and a 4.81% increase from the end of last year [1][2] - The public fund management scale has shown significant fluctuations in response to market conditions, but has achieved positive growth for three consecutive months since March [1] Fund Types Performance - Among the seven fund categories disclosed, all except for money market funds have seen growth, with bond and mixed funds experiencing substantial increases [2] - The net asset value of stock funds increased by 9.3% to 2.47 trillion yuan, while mixed funds rose by 7.8% to 5.41 trillion yuan, and bond funds grew by 5.3% to 4.73 trillion yuan [2] Money Market Fund Trends - The latest scale of money market funds stands at 10.6 trillion yuan, reflecting a 4% decline [3] - The growth in public fund management scale in the first half of the year was significantly driven by existing funds rather than new fund issuances, with only 684.95 billion yuan from new funds contributing to the overall growth [3] Marketing Strategy Shift - There is a noticeable trend towards a marketing strategy that focuses on maintaining existing funds rather than solely on new fund launches, indicating a shift in the industry's approach [3]