Core Policy "Four Focus Points" - Specific enterprise deduction ratio: For cosmetics manufacturing or sales, pharmaceutical manufacturing, and beverage manufacturing (excluding alcoholic beverages), advertising and promotional expenses not exceeding 30% of the current year's sales revenue are allowed for tax deduction; excess amounts can be carried forward to future tax years [2][3] - Related enterprise allocation rules: For related enterprises that sign an allocation agreement for advertising and promotional expenses, the expenses incurred by one party within the allowable deduction limit can be deducted by that enterprise or allocated to the other party according to the agreement [2] - Tobacco enterprises are not allowed to deduct: Tobacco advertising and promotional expenses are not deductible when calculating taxable income [3] - Policy execution period: The policy will be effective from January 1, 2026, to December 31, 2027 [3] Deduction Calculation Requirements - Deduction base requirement: When calculating the deduction limit for advertising and promotional expenses, the sales revenue must include the deemed sales revenue as specified in Article 25 of the Implementation Regulations [4] - Documentation retention requirement: Records, accounting vouchers, reports, tax payment certificates, invoices, export certificates, and other relevant tax-related materials must be retained for 10 years [5] Case Study 1: 30% Deduction Ratio Enterprise - Calculation of deduction limit base: For a cosmetics manufacturing enterprise with main business income of 10 million, other business income of 7 million, and deemed sales revenue of 3 million, the total base for deduction calculation is 20 million [7] - Calculation of current year deduction limit: The limit is 20 million × 30% = 6 million [7] - Total deductible amount for the current year: Actual advertising and promotional expenses of 3 million are less than the limit of 6 million, allowing full deduction; previously carried forward amount of 500,000 can also be deducted, totaling 3.5 million [7] Case Study 2: Related Enterprise Advertising Expense Allocation Agreement - For enterprise A with sales revenue of 30 million and advertising expenses of 6 million, the allowable deduction limit is 30 million × 15% = 4.5 million; after allocating 40% of expenses to enterprise B, the total deductible amount for enterprise A is 2.7 million [10][11] - For enterprise B with sales revenue of 20 million and advertising expenses of 4 million, the allowable deduction limit is 20 million × 15% = 3 million; total deductible amount for enterprise B is 4.8 million, resulting in a tax adjustment of -80,000 [10][12]