增量业务培育

Search documents
中国一冶召开2025年中市场营销工作会
Sou Hu Cai Jing· 2025-07-16 11:00
Core Insights - The company held a marketing work conference for 2025, acknowledging the achievements in the first half of the year despite multiple challenges [1][3] Group 1: Marketing Strategy - The company emphasized the importance of deepening focus on key regional markets and existing business to solidify the marketing foundation, utilizing a "grid-based operation" to enhance efficiency and local marketing capabilities [3][4] - There is a push to accelerate the cultivation of new business related to the main responsibilities, targeting opportunities in water conservancy construction and manufacturing industry upgrades, while expanding into strategic emerging sectors like new materials and new energy [3][4] - The company aims to steadily expand its overseas market presence, leveraging its strengths in metallurgy and mining project construction to secure high-quality projects [3][4] Group 2: Organizational Development - The company is focused on enhancing its marketing competitiveness through systematic construction, improving public bidding capabilities, and establishing a robust marketing reward and punishment mechanism [4] - The management highlighted the need to adapt to complex market conditions, emphasizing the importance of obtaining quality orders and improving marketing agility and adaptability [4] - There is a commitment to internalizing compliance and integrity as core values for all marketing personnel, ensuring adherence to ethical standards [4]